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MIDTERM EXAMINATION Fall 2009 MCM101- Introduction to Mass Communication (Session - 5)
MIDTERM EXAMINATION
Fall 2009
MCM101- Introduction to Mass
Communication (Session - 5)
Question No: 1 ( M a r k s: 1
)
Before the invention of paper, what material was used for writing
purposes?
► Root of the trees
► Fruits of the tree
► Leaves of the trees
► Bark of the trees
Question No: 2 ( M a r k s: 1
)
Suppose a student is unable to understand the lecture just because
it is being delivered in English. Identify the student’s problem.
► Standard Meaning’s Problem
► Static Evaluation
► Linguistic Barrier
► Cultural Conflict
Question No: 3 ( M a r k s: 1
)
Which one is the most sensitive area in communication?
► Message
► Channel
► Source
► Receiver
Question No: 4 ( M a r k s: 1
)
If a person from Pakistan
has to go to live in America
► He should gather the knowledge
about the social norms of that society.
► He should gather the knowledge
about the Pakistani community living there.
► He should avoid meeting native
people.
► All of the given options
Question No: 5 ( M a r k s: 1
)
When people from one culture have to live in another culture where
normal life values are radically diverse, what it is called?
► Enculturation
► Cultural Shock
► Ethnic Trauma
► Cultural Stigma
Question No: 6 ( M a r k s: 1
)
Suppose you receive a cake from your friend. You declare it a bad
cake because the almonds used in the cake are bitter, but the fact remains that
its flavor, baking and crème is just fine. This deficiency of language to
describe things in extreme position is called -----.
► Labeling
► Polarization
► Static meanings
► Indiscrimination
Question No: 7 ( M a r k s: 1
)
----------- in the usage of languages provides you common nouns
and suggests that people in this area are also similar in behavior.
► Labeling
► Polarization
► Static meanings
► Indiscrimination
Question No: 8 ( M a r k s: 1
)
Which of the following is fixed impressions, exaggerated or
preconceived ideas about particular social groups?
► Science
► Stereotype
► Label
► Stigma
Question No: 9 ( M a r k s: 1
)
Which of the following is considered as the most lavishly
decorated of any manuscript produced between the 7th and 9th centuries?
► Book of Kells
► Book of Durrow
► Diamond Sutra
► Book of Wells
Question No: 10 ( M a r k s: 1
)
Which era refers to the beginning of Yellow Journalism?
► 1890s
► 1880s
► 1870s
► 1860s
Question No: 11 ( M a r k s: 1
)
In the subcontinent the print media was surfaced because of the:
► Hindus
► Muslims
► Foreign rulers
► Sikhs
Question No: 12 ( M a r k s: 1
)
The idea of the electric telegraph was born when the scientists
observed that:
► Electric charges could travel
through wires over distances.
► Electric charges produce electric
current.
► Electric charges could not
travel through wires over distances.
► Electric energy could be
transformed into mechanical energy.
Question No: 13 ( M a r k s: 1
)
For what purpose, telegraph was used during the Civil War
(1861–1865)?
► To send the messages of
soldiers to their relatives.
► To inform the media about war
happenings.
► To send peace messages to the
enemy.
► To control troop deployment and
intelligence.
Question No: 14 ( M a r k s: 1
)
Which of the following refers to a point to point messaging
facility by spoken words?
► Telegraph
► Printing Press
► Telephone
► E-mail
Question No: 15 ( M a r k s: 1
)
Why John Walter, the publisher of The Times in London
► Because he was afraid of Royal
authorities.
► Because he was afraid that his
pressmen might riot if they discovered his plans.
► Because he was afraid that some
other publisher would copy him.
► Because he wanted to give
surprise to his employees.
Question No: 16 ( M a r k s: 1
)
Which of the following statement is correct about the publication
of magazines?
► Magazines may be published on
weekly bases
► Magazines may be published on
monthly bases
► Magazines may be published on
bimonthly bases
► Magazines may be published on
daily bases
Question No: 17 ( M a r k s: 1
)
The
industrial revolution changed paper-making practices, allowing for paper to be
made out of:
► Rags
► Leather
► Cotton
► Wood pulp
Question No: 18 ( M a r k s: 1
)
Which era refers to incunabula?
► Books produced before the work
of Johann Gutenberg.
► Books produced between the
first work of Johann Gutenberg and the year 1500.
► Books produced with the modern
printing techniques.
► Books produced with color
printers.
Question No: 19 ( M a r k s: 1
)
The breaking down of church’s control over written communication,
and involving more people in the print communication led society towards:
► Religious values
► Rebellions
► Social riots
► A material world
Question No: 20 ( M a r k s: 1
)
Who among the following is credited with introducing the use of
large-point headings, using white space to separate the advertisements from the
text?
► Gutenberg
► Franklin
► Harris
► Christopher Hermann
Question No: 21 ( M a r k s: 1
)
Which one of the following allowed relatively low-cost shipment of
goods, making regional or national markets economically feasible?
► Steam engine
► Transcontinental railroad
► Tele graph wires
► Increased mechanization
Question No: 22 ( M a r k s: 1
)
Which school of thought believed that each individual had
significance within society?
► Socialists
► Humanists
► Communists
► Extremists
Question No: 23 ( M a r k s: 1
)
Roger Ascham taught that one could learn to speak effectively by
studying:
► Individual phrases and clauses
► Speeches of ancient orators
► Grammatical rules
► Printing techniques
Question No: 24 ( M a r k s: 1
)
In a play such as Shakespeare's Tempest, a main character
(Prospero) embodies a full range of human abilities: father, creator, ruler,
magician, master, and scholar. All these show the effect of _________ approach
on English literature.
► Scholastics
► Socialists
► Humanists
► Religious
Question No: 25 ( M a r k s: 1 )
What purpose was served by the hundreds of clerks employed in the
central Church of Rome centuries ago for spreading the message of Christianity?
► For preparing hand written
copies of bible.
► For keeping the record of the
newly converted Christians.
► For solving the queries of the
people.
► For holding daily prayers in
church.
Question No: 26 ( M a r k s: 1
)
In the communication process, a receiver is:
► A message pathway.
► The person who decodes a
message.
► Message interference.
► The person who encodes an idea.
Question No: 27 ( M a r k s: 1
)
Communication used to get relaxation involves:
► Sharing jokes
► Watching humorous play
► Gossip with friends
► All of the given options
Question No: 28 ( M a r k s: 1
)
The massive change in communication occurred at a time when:
► Industrial revolution brought
change in thought process.
► Agriculture revolution gave
rise to productivity.
► Migration towards cities were
increased.
► People exposed to secular
ideas.
Question No: 29 ( M a r k s: 1
)
Which of the following era refers to the hand written books,
consisting largely on religious texts whose creation was meant as an act of
worship?
► 7th to 13th Century
► 8th to 15th Century
► 13th to 17th Century
► 16th to 15th Century
Question No: 30 ( M a r k s: 1
)
Touching another's hair is generally considered offensive in America , while the same act is a sign of
affection in Africa . This is an example of
communication contrast based on -----.
► Language
► Culture
► Education
► Mental setup
Question No: 31 ( M a r k s: 5 )
How growth of understanding of monetary and fiscal matters changed
people economic ideas? Give your own analysis.
Monetary policy is the process by which
government, central bank or monetary authority of a country controls it
provides inside into how to craft optimal monetary policy it is the cost of
money or rate of interest, in order to attain a set of objective oriented
towards the growth stability of the economy.
Question No: 32 ( M a r k s: 10 )
Communication is the life line of human society. Discuss the
importance and usage of communication in human life.
Communication means to send a message from one person to another
person.
Communication is backbone of human life and is very important to
know language for basic communication language is a basic tool of expressing
ideas, concepts, feelings and attitudes. Internet and technology have its role
in promotion of English language, transportation and tourism industry has
improved a lot. In Pakistan
Communication is essential for life in general but in business
setting it is critical. Communication is more then just a matter of speaking
and hearing specially within a business setting good communication, on the other
hand means message will be sent and that the people or organization understand
the message in its entirety. Further they are much more likely to respond in a
positive manner if the message was communicated effectively. A poorly
communicated message will likely result in an unfavorable response
Communication is one of the basic functions of management in any
organization and its importance can hardly be over emphasized. It is a process
of transmitting information, ideas, thoughts, opinions and plans between
various parts of an organization. However, good and effective communication is
required is not only for good human relations but also for good and successful
business.
Importance of Communication for Manager and Employee Relations:
Effective communication of information and decision is an
essential for management employee relations. The manager cant get the work done
from employees unless they are communicated effectively of what he wants to be
done? He should also be sure of some basic facts such as how to communicate and
what result can be expected from that communication. Most of the management
problems arise because of lack of effective communication chances of
misunderstanding and misrepresentation can be minimized with proper
communication system
Communication is also a basic tool for motivation, which can
improve moral of the employees in an organization inappropriate or faulty
communication among employees or between manager and his sub ordinates is the
major cause of conflict and low moral at work. Manager should clarify to employees
about what is to be done, how well they doing and what are can be done for
better performance to improve their motivation. He can prepare written
statement, clearly outlining the relationship between company objectives and
personal objective and integrating the interest of the two
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