Sunday, 13 January 2013

SME Management (MGT-601) - Handouts


SME Management (MGT-601)   VU
Lesson 1 
This lecture will give a clear concept of history, definition and regional concepts of SMEs. A student should 
be able to understand the concept of small business, its characteristics, definitions, kinds and an overall view 
of its comparison with large business.
THE HISTORY: 
Recent years have seen a major resurgence of small business throughout the developed world. The countries 
like divided Russia and Eastern Europe are prizing such skills very high. 
The first piece of writing about the small business discovered was of about more than 4000 years ago. This 
writing is about loaning from a Bank for a small business with terms and conditions. Since then, the small 
business people have been the backbone of most economies providing products and services to the 
consumers. 
Small business flourished in almost all ancient cultures. The Egyptians, Arabs, Babylonians, Jews, Greeks 
and Romans contained a substantial population of small business. Their products and services, however, 
were often of poor qualities. Consumers were cheated and degraded. The result was that small business 
became object of contempt. To protect the customers from such unscrupulous traders, HAMMURABI, the 
king of Babylon introduced the first business laws. 
Despite many successes the Greek and Roman historians virtually ignored the role of small business and 
talked more about the other things. Yet it was largely through small business that the traders by doing 
business in other countries spread law, religions, and philosophy and basic sciences. 
In the centuries that followed the small business, the religions held small business people in low esteem. 
Although now held in the higher  esteem than ever before, small business remains overshadowed by 
professions such as medicine and law. 
  
 When Adam Smith published “Wealth of Nations” in 1776, he was describing an economy in which local 
small business was virtually being the only economic entities. Indeed, the era of local economy was the 
heyday of small business.  
 In the undivided subcontinent if we look at beginnings of the known history of small business, the cottage 
industries thrived through the period when society was organized more or less into self sufficient and selfcontained units. The sub- 
Continent industry, whether small or large scale, suffered a serious set back Page during British rule. Indian 
industries including small and cottage did not receive any patronage during the period before Second World 
War. It was, however, since independence that a positive policy for the industrial development could be 
formulated and implemented. 
  The best model of small industries in our region is considered to be of India. This model is defined the 
SMES development through the development of infrastructure. In the year 1938 national planning 
committee “NPC” was set up and its general secretary Mr. K.T. Shah made the definitions of cottage, 
village and small-scale industries. The various definitions since then are in practice having different variables 
as manpower, capital, assets value etc. The definitions are as under  
DEFINITIONS
Cottage Industry: 
 The cottage industry or small scale industry may be defined to be an enterprise or series of operations 
carried out only by a workman skilled in the craft on his own responsibility, the finished products of which 
he markets himself. He works in his own home with his own tools and materials and provides his own 
labor. These workers are mostly hand labors and having personal skills with little or no aid from modern 
technology and machinery they work in accordance with the traditional technique. 
  In the year 1940 another Indian definition came which had a more  pragmatic approach where it was 
divided small industry into following categories. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  2
1: No mechanical power and no hired labor. 
2: No mechanical power and hired labor fewer than 10 persons. 
3: No mechanical power but hired labor of over 10 persons. 
4: Mechanical power under 10bhp but no hired labor. 
5: 3 and 4 are treated here as small industries. 
6: Mechanical power under 10bhp and hired labor  
7: Mechanical power over 10bhp and hired labor. 
Here 6 and 5 were considered as the medium size industries 
Different countries defined these categories in their own way. In USA the small industry was defined as “a 
business qualifies a small if does not dominates its industry and less than 100 employees” 
 In the United Kingdom small firms were defined in 1969 as “entities having less than 200 employees. It 
should be run by its owner and should have a relatively small share of its market”. 
 In France, it was defined as “ a company with less than 10 employees, representing over 90 percent of all 
businesses and employing one sixth of the total work force and they categorized it as follows:  
I. Less than 10 employees (very small enterprise) 
II. 10 to 40 employees (small enterprises) 
III. 50 to 500 employees (medium enterprises). 
IV. Over 500 employees (large enterprises) 
 In Denmark, a small business is one with under 49 employees; a medium one has 50 to 199 employees and 
large business employees over 200 people. 
 In Japan which is considered to be a landmark in the history of SME’s the term small industry is used in a 
much wider context. The term “smaller enterprises refers to such companies with a capital of not more than 
five million yen, companies with not more than two hundred personnel regularly employed. 
 In the West Germany, Australia and Norway the definitions were made for the legal purposes and different 
deciding factors were kept as landmarks. 
Nowadays, a generalized definition is in practice and it says an SME entity is defined as a business with an 
investment in productive assets (not including land and building) ranging between rupees 2 to 40 million 
and employing among 10 to 99 workers.  
SMALL:     among10 to 35 employees and productive assets ranging 2 to 20 million,  
MEDIUM:  among 36 to 99 employees and productive assets range of rupees 20 to 40 million. 
  
CONCEPT OF SMALL BUSINESS: 
Clifford Baum back regards small business as one that is  
      Actively managed by its owner 
      Highly personalized 
      Largely local in its area of operation. 
      Relatively small in size within the industry and 
      Largely dependent on the internal resources of capital to finance its growth.  
      According to the “Committee on Economic Development” a business is small      
       if it meets two or more of the following criteria. 
1) Management of firm is independent in the sense that owners themselves are managers. 
2) Capital is supplied by ownership and is held by an individual or a small group. 
3) Area of operation is local. 
4) The size of the firm in the industry is small as compared to the highest unit in its field. 
5)
CHARACTERISTICS OF SMALL BUSINESS 
       1: Privately held small business is again subdivided into two categories. 
a: Very small where chief worker is the owner like jewelry shops, shoe       stores and grocery   
shops etc. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  3
            b :The Large Small business where the proprietor mainly directs the work of its employees. 
        2: No or few management layers  
3: Style of management is personalized the owner has first hand knowledge of every move in the 
business at all levels he is the main decision maker. 
4: Limited resources: a small business is unlikely to have sufficient resources to dominate the market. 
5: Independence: the owner has ultimate authority and effective control  
6: Scope of operations: small enterprises serve a limited segment of local or regional market. 
7: Scale of operation: they occupy a limited share of given market.                 
8: Labor: they are low in capital and high in labor, as they cannot afford capital-intensive machinery. 
 9: Technological innovation if available small business does well  
10: Specialized skills: The small enterprises normally have  specialized skills for certain specific 
clients. The small business does well in small, isolated, overlooked and imperfect market. 
11: Small business does well in developing markets as it can easily absorb the changes  
12: Small business survives well in a bad business condition due to having quick and clever capability 
of bringing changes in cost and labor. 
TYPICAL SMALL BUSINESS 
      1: RETAILING: It’s a traditional business where normally the owner is the boss and owner 
       2: SERVICES: such as legal and accounting, courier services and beauty parlors etc. 
3: CONSTRUCTION ACTIVITY. 
4: WHOLE SALE BUSINESS. 
5: FINANCING, INSURANCE AND REAL ESTATE. 
6: TRANSPORTATION COMMUNICATION AND PUBLIC UTILITIES. 
7: MANUFACTURING. 
LARGE VS. SMALL BUSINESS 
1: They foster changes differently: small business fosters changes through a cycle of birth and death 
whereas the large business cycle changes through expansion and contraction  
2: The risk, reward and investment decisions are assessed differently in case of small business it is 
personal while in the cases of large business it is made by the employee managers without livelihood 
stake 
3: Their economic power is different: the small business is in no position to influence its immediate 
economic involvement but big business does. 
4: They utilize different resources in the economy small business may use secondary resources but the 
big business use   most of the primary resources 
5: They serve different markets in the economy: small business serves markets which big business 
does not wish or cannot serve.  
KEY TERMS: 
1:    MERCHANDISING: BUYING, SELLING AND PROMOTING GOODS. 
2: ENTERPRISE:  A COMPANY OR BUSINESS PROJECT OR THE COURAGE AND 
WILLINGNESS TO UNDERTAKE BUSINESS PROJECTS OR A BUSINESS ACTIVITY 
3:   RETAILING: THE SALE OF GOODS TO THE GENERAL PUBLIC. 
4:  WHOLESALE: BUYING AND SELLING THE GOODS IN LARGE QUALITY FROM 
MANUFACTURERS. 
BOOKS RECOMENDED 
1-Entreprenership and small industries by C.L. BANSAL 
2-Small industries and the developing economy in India by RV RAO 
3-What is an SME (UNIDO)   SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  4
Lesson 2 
This lecture will throw light on the relationship between small and big business ,concept of SME’s in our 
region i.e. South East Asia and in Pakistan. It should give a student a clear idea about its definitions in these 
areas and will help him in differentiating the variable factors of labor, investment and production volume of 
our region in comparison with developed countries of Europe and USA. 
THE RELATIONSHIP BETWEEN SMALL AND BIG BUSINESS 
Small businesses powerfully effected by developments within the big business sector this relationship serves 
the interest of general economic disequilibria. Small business is less affected by economic disruptions and is 
more or less self-adjusting. It tends to act as cushion for economy .The nature of interlink age between 
small and medium business is as under  
1: Job subcontracting i.e. the large business provides materials and components to small units who process 
the same into finished goods  
2: purchase subcontracting i.e. in this case the material is procured by small unit who manufactures a 
specific part or component needed by a particular large unit  
3: Complementary: in this case the product manufactured by small company is purchased by a big unit as 
accessory like plastic dust covers for video recorders, electronic passive components, packaging etc. 
4: Merchandising or commercial trading: in this case the small units manufacture the goods and big units on 
the strength of their financial power market it with their own brands like fans, washing machines, 
refrigerators etc.  
5: Maintenance and repair services: many large enterprises give the operation and maintenance contract to 
the small companies due to being more economical and helpful  
6: Social benefits: employment generation, decentralization of industrial benefits etc. 
THE REGIONAL CONCEPT OF SME’S 
      The countries generally try to identify their SME sector in order to target it for special assistance. Yet, 
the definition of an SME depends to a greater extent on local conditions. An enterprise considered an SME 
in one country might well be bigger than many large countries in another. In some cases, the SME sector is 
further broke down in to two separate groups 
    A generic definition is not easy to find, any definition of classification of SME can thus be considered 
specific to the country in question. Countries have widely different definitions of SME’s for example, in 
India; the criteria for determining SME status are based on investment while in South Africa SME eligibility 
depends on the number of employees and turn over. There are nevertheless three parameters that are 
generally accepted, either signally or in combination, in defining SME’s in most countries, these are  
‰ Number of workers employed which is the most widely used criteria  
‰ The level of capital investments or assets  
‰ The volume of production or business turnover. 
In many countries, medium scale industry is not defined and is understood to include those that fall 
between small and large industries  
Table 1 criteria used to define SME’s in south East Asian countries
 Employees 
(Number) 
Capital  
(US $ ‘000) 
Turnover 
(US $ ‘000) 
Brunei  
Darussalam  
Small 1-10 
Medium- sized 11-100
   
Indonesia  SME’s  <100 SME’s     <84 
        (Total assets) 
SME’s < 1,000 (sales) 
Lao PDR Small   < 10 
Medium- sized 10-29  
Depends on the 
number of 
establishments in 
sector 
Malaysia SME’s     < 76 Small  < 198 
Medium-sized 198-
939 
Myanmar Small   <50 Small     <167 Small   417 SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  5
Medium-sized 50-100 Medium-sized 
 167- 835 
Medium- sized 17-
1,670 (production) 
Philippines 
Small     10-99 
Medium-sized 100-
199 
Small   <570 
Medium 570-2,282 
Singapore Services sector 
SME’s   <100 
Manufacturing sector 
SME’s < 8570 
Thailand Labor-intensive 
industries: 
Small   <50 
Medium-sized 50-200 
Capital intensive  
Industries- fixed 
assets: 
Small   781 
Medium-sized 781-
3,905 
Viet Nam Small   < 50 
Medium-sized 50-100 
Small  <4 
Medium-sized 4-18 
Source (United Nations, Small industry bulletin for Asia and Pacific (No, 30 page 44) 
The SME’S in Pakistan 
     Pakistan’s economy is an economy of SME’s. Policies in the past have given a general perspective, 
direction and defining broad parameters of activity within the macro economic framework, but efforts have 
focused on the large enterprises, neglecting SMEs which are at the heart of our economy while SME’s are 
being mentioned in some of our socio-economic strategies and policy documents, measures are not 
sufficiently specified and prioritized for us to be able to speak of any coherent SME policy or approach. SME 
promotion is an important issue for many government departments and central offices. However, there is an 
existing lack of coordination and regular information exchange mechanism among institutions that constrains 
their collective ability to deliver in the SME development process. 
The Government’s Effort towards SME Development 
                The government of Pakistan  keeping in view the importance of SME’s has adopted multi 
pronged approaches at the regional, sub regional and national levels. Initiatives at the national and sub 
regional levels include efforts to strengthen economic integration and cooperation. At the national level, 
structural adjustment programs have been inauguration along with attempts at re structuring and 
diversifying the production base, integration the informal sector into the economic mainstream and 
stimulating increased participation at the enterprise level. The development process was initiated in the 60’s 
and the concept of development derived its origin from within, “Indian model” of small enterprise 
development. The basic idea behind this model is to  develop infrastructure facilities such as industrial 
estates, common facility centers and vocational training institutes which would to a great extent the 
problems faced by SME’s. Based on this model numerous provincial level organizations were setup mostly 
with the help of foreign assistance in the shape of grants and soft loans. The definitions thus depend upon 
the criteria set out by such provincial or federal institutions.  
DEFINITIONS BY PROVINCIAL LEVEL INSTITUTIONS 
a) Punjab Small Industries Corporation (PSIC): 
b) Sindh Small Industry Corporation  (SSIC): 
c) Small Industries Development Board (SIDB) 
d) Directorate of Industries Balochistan (DIB)       
These organizations defined the small industries as under: 
 An industrial undertaking with fixed investments up to 20 million excluding the cost 
of land and no limit of people employed.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  6
DEFINITION BY Small Business Finance Corporation (SBFC) 
                          Small:  
•  No limit of people employed. 
• Productive assets limit of 20 million 
                         Medium: 
• No limit of people employed. 
• Productive assets limit of rupees 100 million. 
Youth Investment Promotion Scheme (YIPS) 
 According to the concept paper on SME’s in Pakistan, developed by YIPS, small-scale industry was defined 
as industrial enterprise with fixed assets of up to rupees 10 million. (Excluding the cost of land and 
building). 
 It is pertinent to note that majority of the definitions have been formulated either by the national 
institutions themselves or with the objective of meeting the financial requirements  
 The State Bank of Pakistan: 
 MICRO: 
    The State Bank’s federal credit scheme (small loan scheme) for micro and small scale enterprises, defined 
their target group in year 1972 –1973 as enterprise with assets of less than rupees one million (excluding the 
cost of land and building). This limit was redefined in the year 1992 and increased to rupees 20 million.  
SMALL: 
• Assets up to rupees 20 million (excluding the cost of land and building) 
SMALL & MEDIUM ENTERPRISE DEVELOPMENT AUTHORITY (SMEDA) 
  The government to promote the cause of SME development in the country has recently established 
SMEDA. Given the mandate of SMEDA, it was not possible to work in the absence of definition for 
the target segment. At a broader level SMEDA’s objective is not only limited to catering to the financial 
requirements of the SME’s whereas its mandate encompasses all other aspects such as marketing, 
human resource development etc. SMEDA went one  step ahead and used two variables to define 
SME’s in Pakistan. Following are the definitions of the SME’s: 
Micro:
• Less than 10 people employed 
• Productive assets limit of 2 million rupees. 
Small: 
• Between 10-35 people employed. 
• Productive assets limit of 20 million. 
Medium: 
• Between 36-99 people employed  
• Productive assets limit of 40 million. 
Definitions of SME’s in Pakistan
 The definitions of “small” and “medium” sized enterprises differ from one country to another. Each 
country has adopted different criteria for defining SME’s. such as the number of workers employed the, 
volume of output or sales, the value of assets, etc. As far as the case of Pakistan is concerned no 
concentrated efforts are observed at a macro level to define SME’s. Numerous efforts have been made 
to formulate basic policy guidelines limited to the small-scale industry while ignoring a vital component, 
the medium sized enterprises. 
 As a result, inconsistent policies have been formed from time to time without taking into 
considerations the overall importance of SME sector. The need for a uniform definition is crucial for 
the successful development of this sector. Various organizations follow different definitions of SME’s SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  7
according to their needs. Mainly these definitions are based on one variable, the fixed assets; key motive 
is to cater the credit requirements of the small-scale sector. 
   
References:
1-Pakistans Small industries entrepreneurs Gallup/BRB World Bank survey 
2-Resarch cells LCCI (Lahore chamber of commerce and industry) 
3-SMEDA (research Cell) 
4-Small Enterprises in developing Countries By Dr. Asghar S. Nasir 
5- State Banks circular for Micro credits 
Book Recommended 
Small Enterprises in developing Countries By Dr. Asghar S. Nasir 
KET TERMS 
1-Multi pronged (with many tips, branches) 
2-generic (Belonging to a class or group) 
3-Soft Loan   (A loan with very low interest) 
4-Grant (A non returnable helping money or commodity) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  8
Lesson 3 
THE ROLE OF ENTREPRENEURSHIPS IN SMEs: 
This lecture will define the modern concepts of enterprise, entrepreneurship and will establish the 
relationship between an enterprise and an entrepreneur. It will also relate the SMEs advancement 
with entrepreneurship. 
   The modern civilization is the industrial system and the directing force that animates this framework is 
the business enterprise. In the current economic theory  “the businessman” is called entrepreneur.
History 
      A French baker Cantilon identified the first definition of entrepreneur function in the mid-18th
 century 
to mean, a person who is “uncertainty bearer” the same term appeared in Adam Smith’s writings but not 
very clearly. J.B Say regarded entrepreneur to be an organizer who combines various factors of production 
to produce a viable project. The famous economist Joseph Schumpeter defined the theory of 
entrepreneurship with a new perspective and regarded the entrepreneur as an innovator who has the 
potential of doing things in a new way. He subdivided this innovation process into following five forms. 
1. Introduction of new goods 
2. Introduction of new methods of production 
3. Finding of new product 
4. Discovery of new sources of supply of raw materials. 
5. The organization of industry in a new way.  
     But, the concept of innovation has been criticized by the developing countries who need “imitating 
entrepreneurs” capable of implementing innovation made in the developed countries. According to 
Peter Kilby, an entrepreneur in an underdeveloped country performs a wide range of activities including 
perception of market opportunities, combining and managing factors of production, introduction of 
production techniques and products etc 
 This conflict was solved by defining innovation entrepreneur as “independent entrepreneur” and the 
person who carried out new combinations in order to meet perceived opportunity “ corporate 
entrepreneur” 
The concept of entrepreneur was referred to a generic type of operator who bought at fixed prices in order 
to sell at prices, which were uncertain at the time of purchasing. Entrepreneurship was defined by Cole 
(1959) “a purposeful activity (including an integrated sequence of decisions) of an individual or group of 
associated individuals who undertake to initiate, or organize a profit oriented business unit for the 
production or distribution of economic goods or services”. In the year1959 her bison and Meyers replaced 
the terms with “management” and “organization” for entrepreneurship. 
The entrepreneurship played a very vital role in the small and medium sized industries. The new 
innovations, courage to face the risk of uncertainties and qualities of entrepreneur to act as a leader gave rise 
to more than seventy percent of new innovations and new combination of skills like Microsoft, Yahoo, and 
Linux etc. The major developments in the computer industry, bio- informatics, medicine, electronics, 
telecommunications and hundreds of other things are the result of such entrepreneurships in the medium 
and small industrial sector.          
Sources: 
Aitken, Huge J.(ed.), Exploration in Enterprise, Cambridge, Harvard University Press, (1965) 
p. 46. 
 The Theory of Economic Development; Harvard University Press (1959), pp. 89-105. 
Mc Clelland, David C., The Achieving Society, collier Mac Millan, N.Y. (1967) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  9
Entrepreneurship 
By Reggie Aggarwal and Mark Esposito: 
Entrepreneurship is a way of life. It is a driving force that compels you to do more, move 
Faster, and go farther than anyone else, even in the face of high risk and uncertain 
Outcomes. Unmistakably, the rewards of entrepreneurship, especially in the technology 
Arena can be great. But it is not an easy road to travel. Consider the following five facts: 
1. Only 1 in 6,000,000 high-technology business ideas wind-up in an IPO; 
2. Less than one percent of business plans received by venture capitalists get 
Funded; 
3. Founder CEOs typically own less than 4 percent of their high tech 
Companies after an IPO; 
4. 60 percent of high tech companies that are funded by VCs go bankrupt. 
And 
5. Most high tech companies that succeed in having an IPO take between 
Three and five years to get there.1 
     Clearly, it is not easy to be a technology entrepreneur. Many successful entrepreneurs have failed at one 
point or another. And most have experienced a healthy dose of frustration, burnout, and sorrow along the 
way. 
So why become an entrepreneur? For the true entrepreneur, that is a rhetorical question. 
For the emerging entrepreneur, there are at least three major reasons.  
First,  
Objective of creating something novel and useful. “To be on the cutting edge” is a 
necessary mantra. A technology entrepreneur generally seeks to solve a problem that exists in the market. 
Whether that means developing a better communications resource tool, a better optical switching device, or 
a better bioinformatics system, a void is always identified and then attempted to be filled.   
To many people confuse this process with the process of identifying hot technology companies in the 
market and building new companies that mimic them. The hot technology companies are hot because they 
seek to solve a 
problem. Those that mimic them neither identified a problem nor created a solution; they simply found a 
new trend that they wish to follow. 
The ability to maintain a sustainable  competitive advantage over others  is what brings rewards to the 
entrepreneur. The reason for taking risks fundamentally is tied to this concept. That is why being on the 
cutting edge is so critical to the entrepreneur. 
Reggie Aggarwal is the CEO of Cvent, Inc., a premier online registration, e marketing, and data analysis 
company dedicated to maximizing the return on meetings and events. He also is the co-founder of the 
Indian CEO High Tech Council, the largest and most influential CEO organization on the east coast. Mark 
Esposito is the Vice President of Global Sales and Business Development for the NASDAQ Stock Market, 
the 
most influential stock exchange in the technology world 
Second, 
     a second objective of the technology entrepreneur is to build long-term value. 
Sustainability is crucial. The would-be entrepreneur often confuses this concept with building “valuation.” 
Those who build companies for the primary purpose of attracting investment dollars at high premiums are 
opportunists, not entrepreneurs. The entrepreneur always is focused on creating something of lasting utility. 
This does not mean that the entrepreneur is not concerned with attracting investment dollars or creating 
wealth. Rather, the entrepreneur’s strategy is to create long-term value and thereby ensure wealth. The trick 
is to not put the proverbial cart before the horse. Concentrating on long-term value can create wealth; 
concentrating on wealth typically creates neither value nor wealth. 
Third, 
  a third objective of the entrepreneur is to have freedom. Being your own boss has definite appeal. Glass 
ceilings cease to exist and achievement is limited only by imagination. Entrepreneurs are motivated by SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  10
having control over their work and the flexibility to pursue their dreams. But freedom always has a price. 
With greater personal freedom, comes greater uncertainty about the future, particularly in relation to 
finances. Greater personal freedom also means a less structured environment, in which greater selfdiscipline is required in order to thrive. Entrepreneurs are willing to accept these risks, though, because of 
their absolute conviction that they have what it takes to overcome any odds. 
If achieving these three objectives is not of basic interest, then the very thought of becoming an 
entrepreneur should be extinguished. If a big personal cash payout seems to be glaringly missing from the 
list of major objectives, it is because it is not a primary motivating factor. These three major goals are not 
objectives to be self-evident should embrace entrepreneurship. But what makes an entrepreneur special, 
besides believing in major common objectives? 
There are several characteristics that define the entrepreneur. For example, 
Entrepreneurs always have passion. Entrepreneurs live  and breathe their business enterprises. They are 
zealots about their business models and are evangelical about their products or services. They have to be. If 
they weren’t, the stress and financial pressures of running a fledgling business would completely wipe them 
out. The sheer magnitude of the odds that are stacked against entrepreneurs requires a special kind of 
irrational exuberance to overcome. 
Entrepreneurs have unshakable confidence in and enthusiasm for their business ventures that contagiously 
spreads to their business team. Laser focus is another feature of entrepreneurs. There are many people that 
are creative, but lack discipline. Entrepreneurs, on the other hand, have both qualities. An entrepreneur 
identifies a path towards a solution and follows that path, notwithstanding the frequent temptation to take 
side roads leading to seemingly newer, more exciting destinations. The entrepreneur knows that most of the 
journey down the chosen path is checkered with drudgery, yet continues down the path unswervingly, 
confident that there will be a reward at the end.  The entrepreneur also knows that the side roads 
encountered along the way may appear appealing at their start, but will quickly become as checkered with 
drudgery as the originally chosen path and likely lead to a dead end. 
Focus and Perseverance Guide the Entrepreneur
Courage is a defining trait of entrepreneurs. To understand the odds against success and still 
forgeahead, knowing that many battles will be lost along the way, requires a certain amount of 
fearlessness. Entrepreneurs are purposeful in their tactics and can think on their feet. Yet they 
regularly face daunting challenges whose failure to overcome will spell certain disaster for their 
business ventures. Their ability to face these challenges without fear enables entrepreneurs to 
succeed where others cannot. 
Entrepreneurs also are leaders. Contrary to the popular belief those entrepreneurs are 
Mavericks who prefer to be lone wolves, entrepreneurs are visionaries that can inspire and lead their 
colleagues. There are few things more compelling than people who are Passionate about their work, have 
the discipline to achieve success, and are fearless in their outlook. An entrepreneur builds teams and instills 
confidence in others. 
Finally, an entrepreneur always is thinking ahead, perpetually in motion towards well-defined goals. In the 
end, entrepreneurs can best be described as ocean waves, existing only so long as they move forward. 
CHARACTERISTICS OF ENTREPRENEURS 
Studies have established the existence of some common personal characteristics amongst entrepreneur like 
high level of energy, desire to pursue innovation goals, desire for achievement, a deep involvement in work, 
optimistic believe in work etc. 
  Let’s discuss the resume some of the important studies relating to characteristics profile of entrepreneur by 
David Mecleaaland 
1. Need for achievement 
2. It is the prime psychological derive that motivates the entrepreneur it brings behavior motivation 
towards accomplishment, i.e. in achieving a goal that possesses reasonable challenge to an individuals 
competence such an entrepreneur is energetic but not a gambler. His motivation is the product of a 
scientific assessment of his energies and the challenge. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  11
3. Desire for Responsibility 
4. Entrepreneur prefers to use his own resources and to be personally responsible for the results. He 
can perform well in groups particularly when he can influence the results in some specific way. 
5. Preference for Moderate Risk
6. Seeking high level of performance consistent with the possibility of achievement. 
7. Perception for the Probability of Success
8. This consists in collecting and analyzing facts and thereafter falling upon his own self-confidence for 
accomplishing the task.
9. Future Oriented: 
10. He plans and thinks in the future. He anticipates possibilities that lie beyond the present. 
11. Stimulated by Feedback 
12. Irrespective whether the signals about his performance are good or bad, he draws his inspiration 
from the feedback. 
13. Energetic Activity 
14. He exhibits a high level of energy than an finding out novel ways of getting task done. 
15. Skill in Organizing 
16. Entrepreneurs have remarkable skill in organizing work and people. They make objective 
selection of individuals in conformity with their skill in solving a specific problem. 
17. Attitude Towards Money 
 His attitude towards money is cavalier, i.e. money is not a principal obsession. He values 
money but not for itself. Money acts as a measure of his accomplishment, a token of his 
achievement rather than a commodity to be hoarded. 
Qualities of an Entrepreneur 
1. Mental Ability: it consists of :(a) overall intelligence, (b) creative thinking, i.e. the ability to adapt 
to various situations, (c) analytical ability, i.e. ability to systematically analyze the business problems.
2. Human Relation Ability: it is demonstrated by emotional stability, skill in interpersonal relations, 
sociability, tactfulness, empathy (to put oneself to another’s place).
3. Communication Ability: it is the skill in conveying information to others so that understanding is 
created.
4. Technical Knowledge: the expertise in such areas as personal selling techniques, operating a 
complex piece of equipment, analysis and interpretation of financial records etc.
5. Decision Making Ability: the skill in selecting satisfactory course of action from among various 
alternatives.
6. Conceptual Ability: the ability to comprehend the organizational structure and how each units fits 
into the whole. It enables him to recognize opportunities.
REFERNCES 
1-ENTREPRENEUSHIP by Reggie Aggarwal and Mark Esposito MIT (Massachusetts institute of 
technology, Harvard USA) center for entrepreneurial skills. 
2-The theory of leisure class by T.Veblen 
3-Entrepreneurship and small business management by C L BANSAL 
(This is also the recommended book.) 
Key Terms: 
Bio-informatics (The branch of electronics dealing with life or biology) 
IPO (A public issue of shares on stock exchanges) 
Venture Capital (VC) Money invested in a business or firm but with high risk factor 
NASDAQ (National association of dealers in securities automated quotations) 
Mavericks (individualists) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  12
Lesson 4 
The lecture is about the kinds of entrepreneurs, their role and functions in an enterprise. It also 
explains the hurdles they encounter. The overall general profile of Pakistani entrepreneurs and 
their importance in enhancement of progress.  
Kinds of Entrepreneurs 
 Innovating entrepreneurs 
    “He is the one who introduces something new into the economy or employs a new technique of 
production”. 
 Imitating Entrepreneur 
       “They lap up innovations originated by the innovative entrepreneurs. They are suited to developing 
countries which are not able to take up expensive research” 
 Fabian Entrepreneurs 
    “They are very cautious and skeptical in adopting and implementing any change. They are lazy and shy 
and lack the will to adopt new methods. They follow the old traditions and avoid risk taking”. 
 Drone Entrepreneurs 
    “Inert and traditional, they are hurdles in economic development. They struggle to exist, not to grow”. 
Role of Entrepreneurship or Entrepreneur 
It may be noted that an entrepreneur is a combination of two skills viz, “an idea person” and “a manager”, 
He is either the originator of the new business venture or a manager who tries to improve organizational 
effectiveness by initiating productive changes.  
His role consists of the ability to take up the factors of production and employ them in the production of 
new goods ad services. He perceives opportunities, which others does not see or do not care about. As 
rightly pronounced by Jule Buckman, “basically an entrepreneur sees a need and then brings together the 
manpower, materials and capital required to meet that need.” Akio Morita [the president of Sony], for 
instance, adopted the company’s production to create Walkman personal-stereo. Gulshan Kumar of Tseries skimmed the audiocassette vast Indian market. 
 Introduction of Change 
      An entrepreneur’s role lies in introducing the following five broad types of changes:  
a) Initial launching, i.e., original production of goods. 
b) Subsequent expansion i.e. increase in quantity. 
c) Factor innovation, i.e., increase in the supply or the productivity of the factors mentioned below: 
      ___ Financial (procuring capital from a new source or in a new form). 
      ___ Labor (upgrading existing labor). 
      ___ Material (procuring old material from new source or use of new material). 
d) Production innovation i.e., hinges in the production process. 
e) Market innovation comprising changes in the size or composition of the market, e.g., production of 
new goods, change in the quality or cost of existing goods, discovery of new markets etc. 
Essentially, the entrepreneur always searches for  change, responds to it and exploits it as an 
opportunity.  
 Increasing Productivity
        Entrepreneurship has a role in increasing productivity. The keys to higher productivity are : (a) 
Research and development, (b) investment in plant and machinery and human resources, (c) 
resource allocation from areas of average to above average rate of remuneration of capital and 
labor, and (d) realization of internal and external economies of scale. 
Innovation
   Entrepreneurship plays an important role in promoting innovative technologies, products and 
services. Invention of zipper, titanium, operation of spinning jenny from foot to steam engine, 
invention of power loom etc., owe to the spirit of entrepreneurship. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  13
Functions of Entrepreneurs 
1. Determination of the objectives of the enterprise. 
2. Development of the organization. 
3. Securing adequate financial resources. 
4. Requisition of technological; equipment and its revision consonant with the technical 
change. 
5. Development of market and devising new products to meet anticipated consumer 
demand. 
6. Maintenance of good relations with public authorities and society at large. 
7. Management of human relations. 
8. Financial management. 
9. Production management. 
Barriers in the Path of Entrepreneurship 
  Vesper has listed 12 common barriers in the path of entrepreneurship. These are: 
1. Lack of viable concept.  
2. Lack of market knowledge. 
3. Lack of technical skills. 
4. Lack of seed capital. 
5. Lack of business know-how. 
6. Complacency (lack of motivation) 
7. Social stigma attached to certain vocations. 
8. Job “ Lockins”, “Golden Handcuffs” or attachment with the job. 
9. Time Pressures, Distracter. 
10. Legal constraints. 
11. Monopoly- Protectionism.  
12. Inhibitions Relating to Patents. 
References: 
1-Aitken, Huge J (exploration in enterprise, Harvard University press page46 
2-The theory of economic development, Harvard University press page 89-105 
3-Mc Cleland, Davis C (The achieving society) Collier Mac Millan New York. 
4-The displaced uncomfortable entrepreneur (Psychology today) 1975 
5-Peter F Drucher (Innovations and entrepreneurship) Page 27-28 
6-World Bank Sponsored study by Etal. 
Book Recommended 
Entrepreneurship and Small business Management by Dr C L Bansal      
             
Key terms: 
1-Titanium (an element use to make non corrosion alloys) 
2-Stigma  (Disgrace) a sign of. 
3-Monopoly (Exclusive control of trade, business, etc) 
4-Protectionism (A system of controls set set up by government to protect countrys`agriculture or industry 
from foreign competition) 
5-patent (An official document that gives the holder right to protect his product from others copying it)SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  14
 Lesson 5 
This lecture will introduce the small entrepreneur  in Pakistan the activities of SMEs in global and 
regional level. It will also reveal the role of SMEs in a developing economy.
SMALL ENTREPRENEURS IN PAKISTAN 
Salient Features: 
1.Single Owner Entrepreneur 
         “ He works with his own hands, combines the entrepreneur function of initiating the business making 
investments, taking decisions and performing managerial functions”. 
2: Age Pattern 
         “The mean age of entrepreneur was  found to be  42 years and  of their enterprises 12 years. It is 
comparable to the Korean age pattern (46)”. 
3. Educational Level  
         “ Differing from industry to industry 60% have school education and 30% have college or better 
education only 10% have professional or graduation level”. 
4. Social Background 
         “ Caste played an important role in certain industries and on the other hand heritage is dominant. But 
overall it is very diversified.” 
5. Sizes and Investment  
      “ Majority started in a small way with less than 10 workers and 1/2 to 2/3 of the firms started with less 
than 50,000 investment”  
6. Growth  
        “ The growth was fast in case of small firms than in large firms”.  
7. Profitability 
        “ Rate of profit is  higher in case of small industries in  comparison with the large 
industries.”
Role of SMEs in a Developing Economy 
Unemployment and under employment are the prevailing economic diseases in most of the Asian countries 
and they are result of a fundamentally disproportionate relationship between population and the use of 
available land resources. Rapid and continuing increase of population, in the last half century have led to a 
situation in which there are far too many people engaged in agriculture this situation is further aggravated by 
an antiquated system of land tenures, by poor standards of health and malnutrition by the use of primitive 
and inefficient   techniques on small un-Economical holdings and by an uncertain climate for rains, weather 
changes etc. among the classical remedies suggested for tackling the problem of poverty and 
underemployment, large scale industrialization is perhaps the most important. This has no doubt, resulted in 
a phenomenal increase in the production of useful goods and have brought movement in living standards as 
well as in lowering the rate of population growth. But in many Asian countries large-scale industrialization 
has been slow particularly for the shortage of supply of capital. 
   Under the circumstances, the problem of unemployment and underemployment can be tackled by the 
expansion and modernization of the existing small-scale cottage industry and the introduction of new 
industries capable of raising the level of production and improving the present depressed standard of living. 
The large-scale industry has been slow to develop and has succeeded to a very limited extent in absorbing 
the surplus population of the countryside. SMEs are still the most extensive tools for controlling 
unemployment. 
    In Ceylon (Sri Lanka) as early as in 1949 nearly 286,000 persons were engaged in small industries, in 
China in 1933 approximately 10 million workers were responsible for 80% of the total industrial output by 
working in SMEs. In India more than twenty five million people are engaged in cottage and small industry.   
 In countries like Germany, Switzerland and France there exists today a large group of industrial workshops 
and units side by side with the large factories. Japan furnishes the most striking example of the survival and 
growth of small-scale industries. This phenomenal development is due to careful planning, the integration 
of industries with agriculture and not the least important. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  15
  Cottage and small industries have a very important role in the national economy, offering as they do, scope 
for individual, village or cooperative enterprises and means for the rehabilitation of the displaced persons. 
National Approaches
South Africa 
             In South Africa there are about 800,00 small medium sized and micro enterprises in addition to the 
two to three million persons carrying different self-employment activities.                   
  
Country Index Share 
United States 
Less than 100 employees  34% employment and 32% 
sales 
Japan   Less than 300 99% of all employees’ 
establishments. 
71.9% of all employees. 55% of 
all value added. 51.8% of all 
shipments. 
Federal Republic of 
Germany 
Less than 10 employees 85%% of all companies. 
France  Less than 9 employees 99.9% of all firms. 
Chile  Less than 9 employees 99% of all firms. 
39% value addition. 
Republic of Korea   Small industry 38.4% value addition. 
Brazil  Small- scale sector 43.6% employment. 
 29.6% production share. 
Philippines  Small scale manufacturing  90% of all establishments. 
50% of employment. 
About 33% value addition. 
     
Pakistan 
SMEs are considered as engines of economic growth in both developed and developing countries. They 
provide low cost employment since the unit cost of persons employed is lower for smes than for large-size 
units. 
     
• Assist in regional and local development since SMEs accelerate rural industrialization by linking 
it with some organized urban sector. 
• Help achieve fair and equitable distribution of wealth by regional dispersion of economic 
activities. 
• Contribute significantly to export revenues because of the low cost labor-intensive nature of its 
products. 
• Have a positive effect on trade balance since SMEs generally use indigenous raw materials. 
• Assist in fostering a self-help and entrepreneurial culture by bringing together skills and capital 
through various lending and skill enhancements schemes. 
• Impart the resilience to withstand economic upheavals and maintain a reasonable growth rate 
since being indigenous is the key to sustainability and self-sufficiency. 
Although no accurate data is yet available, it is estimated that there are approximately 220,000 
SMEs in Pakistan, which: 
• Provide employment to over 80% of the labor force since artisans, workshops, household 
units, craft industries, vendors and agro based businesses that cluster around the townships 
and population centers have a tremendous capacity to provide employment. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  16
• Contribute more than 50% to GDP by manufacturing products to meet the demands of 
local and regional markets. 
• Contribute more than 50% towards export earnings through both, direct and indirect 
exports. Have a default rate that is far less than that of large-scale enterprises. 
• 15% for SMEs, as against 65% for LSEs. Avail  credit to the tune of only 12% from the 
formal financial sector, which indicates the wide gap between the lenders and SMEs. 
• The SME sector also provides both rural and urban women to utilize their vocational skills 
while staying within residential premises. In urban areas, many female entrepreneurs have 
introduced product lines uniqueness has created a strong demand in the market. 
• Today, the SME sector is the lifeline of the big industrial establishments due to its direct 
contribution and support towards value addition and exports. For the past three decades, 
the fastest growing export industries have been dominated by SMEs. Of all, cotton weaving 
and textile rank between the top two exporting sectors. Others include sports goods, 
surgical instruments, carpets and footwear etc. SME exports dominate low value added 
sectors and rely on traditional technologies.  
SAUDI ARABIA
 LARGE FIRMS SMALL FIRMS 
Sales per employee  SAR 486,000 SAR 158,000 
Gross Margin to Sales %  14.2 4.4 
Return on Assets %  18.7 5.4 
Saudization*  14.3 8.5 
Jobs created per million SAR 
invested 
1.0 28.3 
* Saudis as a share of total employees. 
The erroneous view of SMEs all-scale industry, which is persisting in many developing countries, is that 
they constitute only a transitional phase in development and that small industry development is a temporary 
expedient or a “second best” alternative. This seems to base on the assumption that as a country moves 
from a traditional to a modern economy, it will have no more need or place for small-scale industries. But 
experience of some of the most industrially advanced countries clearly shows that while some industries 
start as small and grow into large establishment in terms of capital, output and employment, small scale 
industries as such continue to constitute a fairly large and important sector of their industrial structure. In 
the United States, Germany, the United Kingdom,  the Netherlands and Japan industrial enterprises 
employing less than 100 persons account for the overwhelming majority of small- scale industrial 
enterprises. Employing less than 100 persons need not  necessarily be small. Because in capital-intensive 
industries in advanced countries generally small number of workers may be evidence of automation rather 
than smallness in size. However, in a majority of cases, enterprises employing less than 100 persons may be 
taken as relatively small in the scale of operation as well. The contribution to total output in manufacturing 
ranges from about one quarter to one third, and to total employment in manufacturing from about one 
quarter to one half in some industries. Small establishments have a predominant position, in the United 
States for example, they contribute more than 75% of total value added in certain branches of foodstuffs 
and clothing industries. Small industries can coexist successfully with large industries because of certain 
inherent advantage of small-scale production or of small industries which functions complementarily with 
large industries as producers of components and supplies for them. Experience in advanced countries has 
established the fact that in certain circumstances, in manufacturing certain products by small industries 
cannot only coexist with large industries, but also even out compete them. Similarly, experience in 
developed countries has proved that the subcontracting system by which a large numbers of small firms 
supply components and parts of large industries have not only stabilized and strengthened the small firms, 
but also contributed substantially to the efficiency and economies of the big industries. One of the major 
tasks of the small industries promotion should be to identify the industries where production on small-scale 
basis offers the maximum advantages and give direction and lead to potential entrepreneurs into such fields. 
In fact, we would consider this as the first and most important step in small industry promotion. It is true 
that some small industries require some more measures of protection. This incidentally is true also of many SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  17
large-scale industries as well. If care is taken to promote sustained capacity, it will be possible to build up a 
truly balanced industry structure where small and large industries will coexist to their mutual advantage. 
         Given adequate encouragement, this sector has greater potential of growth with spin of benefits. An investment in small 
enterprises is alone synonymous with investment in human resource.   
References 
1-Small and medium enterprise development( A visionary action in Saudi Arabia) by Ismail 
Radwan & Jamal al-Kibbi( World Bank Institute) 
2-Small Entrepreneurs in Developing Countries by Dr Asghar Nasir 
3-Unit 2 -What is an SME (A UNIDO Publication) 
Book recommended -Small Entrepreneurs in Developing Countries by Dr Asghar Nasir 
Key terms
1-Antiquate 
2-GDP (gross domestic product) the annual total value of the goods produced and services 
provided by a country) 
3-Default rate (The rate of failure to pay back the loans/credits) 
4-Value added (The worth placed on a product by a particular stage in the production process) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  18
Lesson 6 
This lecture is about the history of industrial growth in Pakistan and its related factors; the factors for 
adopting an SME based industrial system, the institutional support of government in the shape of long term 
and short-term policies. 
THE DEVELOPMENT OF SMES IN PAKISTAN 
The Industrial History of Pakistan: 
 Pakistan’s industrial history has been dominated by a single-minded emphasis on industry and 
that too of large-scale enterprises. 
The fall out of that development strategy was formally adopted in the 60’s as conscious policy step in the 
start of second policy plan period  (1960-1965) has been large scale industrial holdings, accounting for much 
of the country’s assets and capital. The feeling among the masses that a few  families control 70 to 80 
percent of the country’s assets, led to political  rebellion. That rebellion  also culminated in the 
dismemberment of the eastern part of the country. The primary causes for that tragedy, were basically 
economic in nature. 
                  The upheaval also generated  a parallel economic thought, exclusive to the peculiarities of 
Pakistan’s economy. That economic thought advocated across the board nationalization of economic assets 
as a vehicle for ensuring social justice in the society. 
       The fall out of that strategy was two pronged: 
• Inefficient labor 
• Shaken Business Confidence.
 The reaction to that policy mix in the early 1980’s was a revert back to the Ayubian model of economic 
development. 
      The model was characterized by: 
1. Promotion of large-scale units. 
2. Expansion of large-scale enterprises. 
3. Banking sector turned to cater to large loans. 
The IMF conditions and poor recovery rate of huge borrowings played a major role in creating 
a negative point for the progress curve. These constraints further pushed the economy towards 
recession, industry towards sickness and individual units towards default. 
All these factors precipitated the rethinking of a strategy to revive the growth of economy. 
It was due to dis-involvement that medium  scale and small-scale enterprises has got the 
attention of the stakeholders i.e. the economic managers and the private sector. The 
development of SMEs suits the current situation on account of the following factors. 
1. Low overhead cost, low level of financing. 
2. Lesser pressure on the banking system. 
3. Employment generation. 
4. Entrepreneurial development. 
5. Vendor based development. 
6. Development of large-scale industry on firm basis. 
7. A more just distribution of resources and profits. 
The pre-requisites for the development of SME sector rest heavily on an infrastructure 
tuned to support such development that includes: 
‰ A banking system customized for SME development. 
‰ One window operation. 
                        Currently, our banking system continues to be the large sector banker. Despite talk of SME 
development under the auspices  of SMEDA and development of SME Bank and Khushali Bank, the 
financial sector’s general response has been influenced by the security issue, i.e. against which asset the bank 
would be advancing loans to the small and medium scale business entity. In the absence of a customized SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  19
banking setup, the development in the SME sector so far has been evolutionary and not the result of any 
conscious activity. 
                       The turning up of the system for development of the SME also includes an enabling 
environment. Though the need for an enabling environment is not exclusive to the SMEs and is a prerequisite for all types of economic activity. That includes a one-window operation culture, where the 
investor does not have to go from pillar to post to get his task done. 
                       A conscious effort by the state to reform the banking setup and the attitude of the 
government functionary and the bureaucracy will set into motion the mechanics of change in the 
development strategy priorities of our economy. 
                       The development of SME hold within its mechanics of expansion the growth of economy 
coupled with a more just distribution of wealth. The social justice aspect of it ensures that the development 
will not compromise the distribution of wealth issues. 
                      To begin with, the SME development does not depends upon the expansion of the family 
enterprises; rather, it is the outcome of the initiative of the single individual or asset of individual. Unlike the 
development of family concerns, where the emphasis on the particular group’s interests, the SME never 
seeks to totally control the market, rather, it only identifies its place in the market and sustains it. The 
modus operandi of most of the vendors in the auto sector is like this. They do not control a major chunk of 
the market. What they are doing is to maintain their share as a sustainable vendor. Thus the market is not 
blocked for the new entrant unless there is saturation point already experienced by the industry. 
                     The small overheads involved in fixed and running cost structure of a SME unit means that 
each unit does not need excessive financing. As a result a large section of society benefits from the available 
resources. There is no accumulation of wealth in few hands and the money circulates in a fashion, where 
people are able to derive the needed benefit. 
                    The availability of resources for the SME unit means that the opportunity to develop are not 
confined to a restricted section of society, rather anyone with a idea and plan can create a place for himself. 
The success of venture capital in the United States and the likes of Yahoo and Hotmail are indicative of 
the development of SME as a vehicle for equal opportunity, besides technological development. 
                  The other success stories like  Microsoft, Linux  owe their development to the practical 
implementation of the idea, which was presented by individuals or a set of individuals with not so privileged 
backgrounds. Yet they made it big. Bill Gates was not a Kennedy scion, but the opportunity to develop 
from a SME allowed him enough room. Even today, developers jointly own Microsoft. In the process the 
above-mentioned advantage of technological development as also been realized. 
                                    A more just distribution of wealth and prospects of technological development set 
the pace for the growth of economy. New technologies generate economic activity on industrial scale. That 
is not exclusive to developed countries. We have experienced in the context of the Information Technology 
that it did generate economic activity in the affiliated sectors and provided employment opportunities to 
many hardware engineers and software developers. The development of IT sector had a more egalitarian 
character to its credit allowing professionals to prosper, without having to be a large enterprise or scions of 
big families. 
                  The recipe of SME development infects does two things. On one hand the processes are 
developed at a grass root level. Vendors are identified and the production process takes off. As small-scale 
vendors characterize most of the development, the profits are naturally divided according to the 
contribution to the process. There are no new big families appearing in the process, rather, it is the matter 
of fact stages of production line, which are identified. The Japanese and Italian economies are increasingly 
modeled on the basis of SME development. 
                 These societies are characterized by the dignity of work, not for the huge amount of sweat, the 
worker sheds, but for the rewards, which are ensured in this setup. The vendor knows the respect he earns 
and the rewards he is insured. For that very cause,  peace and almost no records of militant trends have 
characterized the developed societies like Japan. 
                The debate in the support of the SME can be unending. The prescriptions for the societies and 
economies like Pakistan in the context of the best possible economic solution are simple. There is a need to SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  20
retune the priorities of the state, if the results are to be realized, in the absence of which our efforts would 
remain devoid of any tangible results. 
Reference: 
1-Small and Medium enterprises development (A recipe For development and just distribution) A research 
paper by SMEDA Research cell 
2-The A to Z of healthy small business by Amer Qureshi (international edition Australia) 
3-50 years of Pakistans economy (traditional topics  and Contemporary Concerns by shahrukh Rafi Khan 
(Oxford Press) 
            
Recommended Book 
.50 years of Pakistan’s economy (traditional topics  and Contemporary Concerns by shahrukh Rafi Khan 
(Oxford Press) 
Key terms 
Modus operandi (the way in which something is done) 
Overheads  (a regular cost of running a business i.e. rent.wages, gas, elecric bill etc) 
 One window operation   (provision of all facilities at one place) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  21
Lesson 7 
GOVERNMENT’S EFFORT TOWARDS SME DEVELOPMENT 
This lecture will throw light on the efforts of government towards SME development and the role of 
institutions in public sector. 
        The government of Pakistan keeping in view the importance of SMEs has adopted multi -pronged 
approaches at the regional, sub regional and national levels. Initiatives at the regional and sub-regional levels 
include efforts to strengthen economic integration and cooperation. At the national level, structural 
adjustment programs have been in operation along with attempts at restructuring and diversifying the 
production base, integrating the informal sector into the economic mainstream and stimulating the 
increased participation at the enterprise level. 
       Over the years the government has developed a wide network of numerous support institutions for the 
development of small-scale enterprise in the country. The development process was initiated in the sixties 
and the concept of development derived its origin from the “Indian Model” of small enterprise 
development. The basic idea behind  the model is to develop infrastructure facilities such as industrial 
estates, common facility centers and vocational training institutes, which would, to a great extent the 
problems faced by the SMEs. Based  on this model numerous provincial level organizations were set-up 
mostly with the help of foreign assistance in the shape of grants and soft loans. 
             Financial sector organizations also are of great importance to the SME development in the country. 
The government has also established some institutions, which cater to the financing needs of the small 
firms. Some of these institutions are meant exclusively for the small sector. Besides the efforts of the 
Government the non-governmental organizations have also been actively participating in the micro and 
small enterprise development. The role of these organizations is also discussed here. Some of these NGO’s 
design programs to address social needs on a community basis which have a positive impact on 
employment generation at a micro level, the functions of NGO’s have been discussed very briefly. 
Provincial Level Institutions 
1. Punjab Small Industries Corporation (PSIC): 
                        In the province pf Punjab PSIC was established in 1962 as an autonomous body for the 
promotion and development of the small-scale industries in the province. The PSIC covers the critical 
areas of investment promotion and provision of credits for setting up new industries and 
modernization of the existing ones. It also promotes the common facility center, technology transfer, 
guidance, handicrafts development and design facilities. 
(a) Financing and Loans: 
                        PSIC is providing two types of loans to its clients, working capital and capital 
investment loans. The maximum limit of loan  is RS. 7.5 Lac. There are district officers 
appointed for monitoring the loan recovery and in the case of unrecoverable loans, they are 
transferred to the revenue authorities. PSIC has managed to recover 81.6% of all loans given 
out. Disbursing Rs. 1768.537 million to 6339 units through its 8 regional offices ( till 31-02-
2001). The debt equity ration for loan up to Rs. 7.5 Lac is 70:30. 
(b) Industrial Estates 
                                        PSIC has developed 14 industrial estates in various areas of the Punjab. The costs 
of  land  within  these  industrial  states  have  been  subsidized to allow the development of the small-scale 
sector. 
(c) Services and Programs: 
                     PSIC has also  launched “Rural Industrialization Program” to control 
unemployment and strengthen the marginal household income through stimulation of 
industrial growth in the urban and rural areas of the Punjab. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  22
            PSIC has established various types of service centers e.g. metal industries development center, 
Sialkot, Engineering service centers. Gujranwala, institute of pottery development, Shahdara etc 
2: Sindh Small Industries Corporation (SSIC):
                     SSIC was established in 1972 having motives to indulge into promotional 
activities of small-scale industries in Sindh. The objectives of SSIC include financial assistance, 
education of craftsman, census and survey of  cottage and small industries, procurement and 
distribution of raw materials to artisans and craftsman. SSIC was also involved in the Prime 
Minister’s self-employment scheme for the dispersal of the micro credits. 
(a) Industrial Estates and Colonies: 
                    The SSIC has established 17 industrial estates in Sindh. Total number of plots 
developed there are 1938 and there are 302 units working utilizing 571 plots. There are six 
different craftsman colonies established having 92 shops. 
(b) Financing Schemes: 
                                     The SSIC also launched a credit scheme in 88,89. The rate of markup was 7% for 
industrial estates and 11% for factories outside the industrial estates. The scheme was discontinued in 1993 
due to shortage of funds although SSIC has created already 526 jobs and disbursed 20.6 million rupees. In 
October 1992, a self-employment scheme was started for locally manufactured machinery (LMM). The loan 
ceiling is 1 million with the markup rate of 14%. The total amount disbursed to 171 units is rupees 98 
million. The recovery rate is 47%. 
3.Small Industries Development Board (SIDB) NWFP          
The SIDP was established in 1972. It is playing  a promotional role to  support and assist the 
development of small and cottage industry in the province. The SIDB is an autonomous body, focusing 
on manpower training, model projects and industrial infrastructure. It has 14 regional offices in the 
different cities of NWFP. 
(a) Training Centers: 
               SIDB has established carpet centers in five cities of NWFP and has trained 1327 
number of trainees. The SIDB has established “Patti” training centers, textile training and 
“gabba” training centers which has trained 151 trainees. 
(b) Development Programs and Model Projects: 
                               SIDB has also launched various women development programs, which has trained 2062 
women trainees in a number of fields of work. The SIDB is also involved in establishing other various kinds 
of model projects for wood working, leather goods, wool spinning, ceramic device etc The total number of 
trainees trained is about 8000.] 
                          Industrial Estates:
         SIDB has established 9 industrial estates. There are a total of 1620 plots and the total  
jobs created are 4405. 
Financial Assistance: 
                              SIDB is also managing different credit schemes for small industries. To date, a total 
number of 198 million rupees have been disbursed to 452 enterprises. SIDB is also disbursing credit under 
the self-employment scheme. 
4. Directorate of Industries (Balochistan) 
                  The directorate of industries was formed in 1976 and it looks after all the promotional 
schemes for SMEs. Further more, the directorate is also involved in providing various kinds of advisory 
and consultancy services. 
(a) Training Centers: 
              The directorate operates sixty-three training centers in various trades, one service center, 5 sales 
and display shops and one small-industries estate. Of the 63 training centers, about third are carpet centers, 
seven are embroidery centers and the others cover areas like tailoring, wood work, marble work, mazri and 
durree production. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  23
5. Financial Institutions 
In order to meet this financing requirement, a number of institutions have been formed. These are: 
I. Small Business Finance Corporation (SBFC). 
II. Youth Investment Promotion Scheme (YIPS). 
III. Regional Development Finance Corporation (RDFC). 
IV. Industrial Development Bank of Pakistan (IDBP). 
A few commercial banks such as Allied Bank Limited  and First Women Bank Limited have also started 
schemes to provide loans to low-income clients who are generally not able to access the formal source of 
financing. 
(a) Small Business Finance Corporation (SBFC):
It was established in 1972 as a federal entity. The main aim was at the time of establishment, to assist small 
entrepreneurs for self-employment and setting up  cottage industry. The mark up was kept lower; the 
majority lending was towards self-employment leaving only 2% for small industries. 
Restructuring SBFC: 
                                    The management took over in year 2000 and restructured the entire corporation. 
The restructuring was based on the facts that SBFC has deviated from its main  aim resulting in a weak 
balance sheet. 70% of its credit portfolio was infected by non-performing loans. Usage of information 
technology was non-existing and the management was ineffective. There were 1400 employees at 96 
branches. The internal control and management was highly ineffective with poor quality of human 
resources, poor work ethics, poor infrastructure and non-existence of training and development culture. 
Restructured SBFC: 
            The total number of branches has been reduced to 63 around 270 people opted for golden 
handshake. Separate human resource department has been setup, a separate information technology 
department was established to spread IT knowledge among SBFC employees, and a treasurer division has 
been setup in Karachi, which is responsible for management of cash and surplus funds. 
Financing Programs: 
           SBFC is financing various types of projects such as Gem Stones, cotton ginning, textile apparel, and 
marble processing etc. currently SBFC can disburse up to rupees 1.5 million for a project having total cost 
of five million and lend up-to 50% of the total project cost of small businesses but for that total project cost 
should not exceed 50 million. It can also share up to 30% of total projected cost for a medium sized 
industry where the total project cost does not exceed rupees 100 million. 
Regional Development Finance Corporation 
The Regional Development Finance Corporation was established in 1985 having paid up capital of Rs. 
172,500 million and with the specific objective of promoting the industrialization of the less developed areas 
of the country. RDFC is a multi-product financial institution. It participates in money market, capital market 
and micro credit delivery. The head office of RDFC is located at Islamabad and a network of 14 branches 
carries out its operations across the country. Besides financing of medium to large sized industrial concerns 
RDFC has been involved in disbursing micro and small sized loans. However, over the last few years the 
organization has restrained from forwarding long-term project loans and currently is in the process of 
recovering loans from the borrowers. 
Financing Programs: 
Various schemes have been  initiated with credit lines from local  as well as foreign sources. It has also 
started a micro credit scheme called the Credit for Rural Women (ICRW) under which small loans ranging 
from Rs. 25000 to Rs. 200,000 are disbursed to women entrepreneurs on subsidized interest rates of 10%. 
The total disbursements under the scheme stand at Rs. 2.5 million. RDFC was allocated a credit line of Rs. 
167 million for the self-employment schemes out of which a total of Rs. 80 million was disbursed. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  24
Industrial Development Bank of Pakistan 
IDBP is Pakistan’s one of the oldest development financing institution created with the primary objective of 
extending term finance for investment in the manufacturing sectors in the economy. Over the years 
however, the bank has emerged as an institution fostering the growth and development of SME sector 
stimulating industrial progress in the rural or less developed regions of the country. As a part of its services 
the bank offers business development assistance through providing information on potential small-scale 
investment projects. In this regard numerous pre-feasibility studies have been developed for identification 
of viable sub sectors. 
Key Terms 
1-Muti-pronged (Having different branches) 
2-Revenue authorities (The provincial authorities normally act through TEHSILDAR under the Punjab 
revenue act for the recovery of Punjab revenue taxes like malya, abyana, takavee etc) 
3- Gabba (Usually the terms is used for a thick traditional carpet knit with local spun and dyed wool) 
References 
1-reseach cells SMEDA/LCCI 
2-Small industries and the developing economy in India by R.V.RAO 
3-The essence of small business by ADRIAN BUCKLEY 
Book recommended 
Small Enterprises in developing coutries By Dr.  Asghar s . Nasir 
Small industries and the developing economy in India by R.V.RAO SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  25
Lesson 8 
THIS LECTURE DEFINES THE ROLE OF NGOS AND SMEDA 
The Role of NGOs 
The NGOs are working on socio-economic sector in the development of SMEs. They are privately owned 
organization registered under the social welfare act. They normally work through grants, aids or donation 
based finances. They are having a very constructive role in the SME development. The special property of 
this sector is gender development. They at some places tried to replicate Grameen banks model. 
NGO Non-governmental Organization, a non-for-profit agency not affiliated with any government or 
private sector entity, devoted to managing resources and implementing projects with the goal of addressing 
social problems. May receive some public funding. 
NGO is a community based organization with it's own management structure. The organisation may receive 
some or all of its operating funds through a government department known as the funder, however it is 
accountable or answerable to its stakeholders - the people who stand to benefit or lose by its actions. The 
funder is one of those stakeholders. 
NGOs play a vital role in development of SME.  NGOs helps to  reduce poverty , NGos creats  awareness 
in women of rural areas  to develop small business in the their own premises . 
The NGO Business 
Non-governmental Organizations (NGOs) have become involved in international trade in 
recent years in two different ways. The first is to establish fair trade cooperatives to 
facilitate the export of goods from developing to industrialized countries directly from the 
producers. Their underlying operating principle is to ensure that more of the profits from 
the sales of diverse products go to the producer and less to middlemen. Often these 
products are slightly more expensive than similar goods in the market and these 
businesses rely on the social conscience of its customers to ensure a steady market for 
their products. 
Another less well known NGO business strategy is for the NGO itself to take on the role of 
designer, marketer and distributor of specific products and to work with particularly 
disadvantaged groups, primarily women, as sub-contractors who are taught to produce 
the goods that the NGO sells. Thus the NGO, in effect becomes a private sector actor. 
How they differ from standard private sector producers is in their selection of subcontractors 
and the fact that all profits are invested back into the organization to ensure 
organizational sustainability and to expand their base of sub-contractors. Their subcontracting 
role also serves to empower their sub-contractors as opposed to setting up 
an exploitative piece work arrangement. It provides a viable means of poor women to set 
up their own home-based enterprises. The key to the success of this particular strategy 
is the fact that the NGO takes on the responsibility for the development of the internation market for the 
product produced. 
SMEDA 
Small and Medium enterprises Development Authority 
Introduction 
Premier institution of the Govt. of Pakistan under Ministry of Industries, Production & Special initiative, 
SMEDA was established in October 1998 to take on the challenge of developing Small & Medium 
Enterprises (SMEs) in Pakistan. With a futuristic approach and professional management structure it 
has focus on providing an enabling environment and business development services to small and medium 
enterprises. SMEDA is not only an SME policy-advisory body for the government of Pakistan but also 
facilitates other stakeholders in addressing their SME development agendas. 
Growth of globally competitive SME sector through a conducive and facilitating environment and support 
services as an engine of growth and sustainability to national economy. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  26
Mission Statement: 
To function as the promoter & facilitator of SME sector in Pakistan by creating a conducive and facilitating 
environment as well as providing and facilitating service delivery to SMEs for enhancing their capacities and 
competitiveness. 
SMEDA Objectives
1. Policy formulate to encourage the growth of SMEs in the country and to advise the Government 
on fiscal and monetary issues related to SMEs.  
2. Facilitation of Business Development Services to SMEs.  
3. Facilitate the development and strengthening of SME representative bodies associations/chambers.  
4. Set up and manage a service provider’s database including machinery and supplier for SMEs.  
5. Conducting sector studies and analysis for sector development strategies.  
6. Facilitation of SMEs in securing financing.  
7. Strengthening of SMEs by conducting and facilitating seminars, workshops and training programs.  
8. Donor assistances for SME development of SMEs through programs and projects.  
9. Assist SMEs in getting international certifications (such as UL, CE, DIN, JIS, ASME, KS, etc.) for 
their products and processes.  
Identification of service opportunities on the basis of supply/demand gap. 
References 
1-reseach cells SMEDA/LCCI 
2-Small industries and the developing economy in India by R.V.RAO 
3-The essence of small business by ADRIAN BUCKLEY 
Book recommended 
Small industries and the developing economy in India by R.V.RAO 
Key terms 
NGOs (Non Governmental organizations) 
Autonomous (Self governing) 
Debt equity ratio (The ratio of money participation by the borrower and lender) 
Subsidize (Helping money given by government to the producers) 
Portfolio   (A group of different investments held by a private investor) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  27
Lesson 9 
This lecture is concerned with the different issue  and other obstacles faced by the policy makers while 
forming an SME policy for Pakistan. This includes both long term and short term issues. 
ISSUES AND POLICY DEVELOPMENT FOR SME 
Pakistan’s economy is an economy of SME. Policies in the past have given a general perspective, direction 
and defining broad parameters of activity within the macro environment framework, but efforts have 
focused on large enterprises, neglecting SME, which are at the heart of our economy. 
       Our SME suffers from variety of weaknesses, which have constrained their ability to adjust to the 
economic liberalization measures introduced and to take full advantage of the rapidly expanding markets of 
the world. But SME importance and contribution in the economic activity suggests that there is a significant 
potential to enhance their growth through appropriate regulations and promotion. 
      While SME are mentioned in some of our socio-economic strategies and policy documents, measures 
are not specified and prioritized for us to be able to speak of any coherent SME policy or approach. The 
SME Sector Development Program seeks to improve the situation by inviting all concerned stakeholders to 
draft Pakistan’s future SME policy. 
       SME promotion is an important issue for many government departments and central offices. However, 
there is an existing lack of coordination and regular information exchange mechanism among institutions 
which constraints their ability to deliver in the SME development process. 
       The responsibility for facilitating the SME policy development lies with SMEDA, attached to the 
Ministry of Industry and Production. One of the major reasons for the lack of coordination is that SMEDA 
has not been provided with a mechanism to initiate, coordinate, monitor and evaluate initiatives of SME 
development outside of its own scope of activities. 
       Therefore, cross departmental and stakeholder consultations, resulting in the preparation of our 
national SME policy are our key to success. A network of institutions stimulating the growth of SME is also 
being proposed.The issues highlighted in this lecture  give a retrospective view of things while giving a 
current picture of the SME business environment in Pakistan. There are issues we may only solve in the 
long term and which therefore are beyond our current scope. And there are issues we may solve in the short 
to medium term. These issues should become the focus of our SME policy. 
 Short to medium term issues revolve around three major topics: 
Business Environment 
        Creating a favorable business environment for SME in Pakistan’s economy and eliminating 
unnecessary obstacles, which obstruct their development. This concerns the relationship between 
Government and SME as well as specifically taxation and labor. 
Delivery of Assistance and Access to Resources 
         Improving the delivery mechanism for assistance and the access to the resources for SME in Pakistan, 
inter alia  finance, business development services, qualified human resources and technology, so as to improve 
their productivity and capacity for employment generation. Market driven support programs are important 
to attain substantiality, maximize the potential for cooperation with the private sector, and minimize the 
distortions in the economy. Yet the structures for such a system still need to  be mutually agreed and 
implemented in Pakistan.  
Monitoring Developments 
        Harmonizing enterprise size categories for Pakistan of what are to be considered micro, small, medium 
and large enterprises. Furthermore, the establishment of a sound mechanism by which their development of 
the SME sector and the effectiveness of the assistance provided the SME can be monitored. What is at 
stake is that we forego the benefits of learning from one another in order to continuously improve our 
support structures to meet the needs of the target groups, SME. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  28
        There is also ample scope to make use of SME promotion channels to achieve major aims related to 
equitable and sustainable socio-economic development which we have not only yet exploited. Cases in point 
are gender development and environmental issues. 
 Implementing change requires the formulation of  a policy for SME development and assigning specific 
responsibilities for its implementation and continuous improvement. 
 A fair number of countries have opted for legislation on SME promotion. The appropriate format of the 
SME policy for Pakistan is to be decided by the Task Force. 
Background
Basic Situation of SME And Their Support Structures
Current Status of SME 
        It is fair to say that our economy is an economy  of SME. The significant role of SME is clearly 
indicated by research and statistics. Enterprises employing up to 99 persons constitute about 90%1 
of all 
private enterprises in the industrial sector and SME employ some 78% of non-agriculture labor force2
. they 
contribute over 30% to GDP, PKR 140 billion to exports, and 25% of manufacturing export earnings 
besides sharing 35% in manufacturing value added3
.  
 Stability of policy is a necessary condition for achieving and sustaining high levels of economic 
development. A desirable mix of various other policies can insure the stability in the economy. In Pakistan, 
policies in the past have given a general perspective, direction and defining broad parameters of activity 
within the macro environment framework. However, efforts have remained limited focusing on the large 
enterprises, neglecting SME, which are at the heart of our economy. For example, institutions established to 
facilitate business activity, like Board of Investment (BOI), Export Promotion Bureau (EPB), Central Board 
of Revenue (CBR), to name a few have been concentrating their efforts on large scale industry. 
The adverse influences of legal  affect all economic agents. The evidence suggests small firms are 
discriminated against relatively large firms4
. and while large enterprises and established holding structures 
possess the necessary economic and human resource potential to cope with and overcome these difficulties, 
SME, due to their size and due to their resulting peculiarities, are far less capable of  adjusting and carrying  
on successful business5
. While spared direct statutory or administrative discrimination, SME remain 
1
 Pakistan Country Association Strategy, World Bank Report, Annex 2, page 3. 
2
 Census of Establishments-1998. 
3
Economic Survey of Pakistan 2002-03. 
4
SME policy Note, the World Bank; ILO SMEDA Study 2001 on MSME, LUMS study on SME 
Constraints.  
5
LUMS in its study on “Barriers to SME Growth in Pakistan: An Analysis of Constraints” compared the 
growth rates of Large v.s Small scale manufacturing and established that during 1970’s both were growing at 
a comparable rate of over 4% whereas in 1990’s during the period of economic downturn small scale 
manufacturing growth dropped to 2.6% against large scale growth rate of 3.6%. 
________________________________________________________________ 
Remain subject to unequal treatment, which distorts the competitive environment for business. The 
economic significance of this bias is apparent. Such an environment does not cater well to innovative 
activities which come from newly founded, small firms, and the new job creation potential of the economy 
is thus constrained while the informal sector tends to grow6
      Our SME suffer from a variety of weaknesses, which have constrained their ability to adjust to the 
economic liberalization measures introduced by the Government of Pakistan and to take full advantage of 
rapidly expanding markets of the world. But SME importance and significant potential to enhance their 
growth through appropriate regulations and promotion. 
      More recently, the importance of SME has been realized, with the Government’s efforts focusing on 
the hitherto neglected informal sector. The reason behind the increased stress on the SME sector is that 
SME promote entrepreneurial culture, create a wider base for employment generation and are a primary 
vehicle for poverty eradication. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  29
Government’s Socio-economic Strategies and SME 
      SME are a distinct pillar of the economy that needs to be given due attention. It requires specific policy 
and regulatory space to turn SME into an effective tool for driving the economy and increasingly contribute 
to economic growth and employment. 
 The Government of Pakistan has developed a number of strategies for socio-economic development. 
• Poverty Reduction Strategy Paper (PRSP)
 7
• Micro Finance Sector Development Program. 
• SME Sector Development Program. 
• Education Sector Reforms 2001-05. 
• Reform of Financial Sector. 
• Reforms in Tax Administration. 
     While SME are being mentioned in some of these important socio-economic strategies and policy 
documents, including even very specific measures for their promotion, these measures are not 
sufficiently specified and prioritized for us to be able to speak of any coherent SME policy or approach. 
The SME Sector Development Program seeks to improve this situation by inviting all concerned 
stakeholders to draft Pakistan’s future SME policy. 
Although SME policy is a sector specific policy, it should be noted that the task of formulation is not a 
simple exercise. SME are a cornerstone of our economy. Many changes in the existing legislation may 
have direct or indirect effects on SME, e.g. in  labor law, financial law, export regulations, banking 
system regulations, tax regulation etc. SME promotion therefore comes close to a crosscutting issue. 
6
 Non-Linear Model to estimate underground economy in Pakistan, SBP Research Department. 
    7 
Under PRSP government is following a five point strategy which includes 1) Macro-economic stability 
and fast growth. 2) Investment in Human Resources 3) Government’s involvement  in particular sectors 
(including SME). 4) Expansion in social security system and 5) Good Governance. 
________________________________________________________________ 
      Furthermore, the environment for SME is constantly changing, in particular with an increased exposure 
to world markets due to the opening up of the economy. Therefore, SME policy within a socio- economic 
development strategy cannot be a one-off exercise. Only a process of regular review linked with predictable 
behavior by all stakeholders will ensure successful outcomes in the long run. 
Coordination and Institutional Support 
      The role of government as a facilitator of business and its interaction with business support institutions 
is imperative for the establishment of a mutually beneficial relationship for the growth of the sector. SME 
promotion is an important issue for many government departments and central offices. 
      For example, the Ministry of Labor plays an important role in shaping the labor market policy of the 
state. Similarly, in order to gather information on the health of the SME population the role of Federal 
Bureau of Statistics, the Ministry of Finance, and planning division is pivotal. Other ministries and divisions 
such as Ministry of Local Government and Rural Development, and the Ministry of Science & Technology 
also influence the situation of our SME. Provincial and local governments also take their share in 
responsibility. 
      However, there is an existing lack of coordination and regular information exchange mechanism among 
institutions, which constrains their collective ability to deliver in the SME development process. As a result 
of the Government’s recent efforts, two institutions Small and Medium Enterprise Development Authority 
(SMEDA) and SME Bank were created. 
     The responsibility for facilitating SME policy development now lies with SMEDA, which is attached to 
the Ministry of Industry and Production (MOPI). SMEDA is responsible for creation and coordination of SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  30
Government policy for the SME sector. Parliament, naturally, is responsible for monitoring policy and its 
implementation. 
One of the major reasons for the lack of coordination is that SMEDA has not been provided with a formal 
mechanism to initiate, coordinate, monitor and evaluate initiatives undertaken for SME development, which 
fall outside of its own scope of activities. 
       Therefore, cross-departmental and stakeholder consultations, resulting in the preparation of our 
national SME policy are our key to success. Regular information exchange mechanism and networking 
needs to be developed amongst our public and private sector institutions. There is a strong need to devise 
such an information exchange mechanism and redefine the role of institutions, specifying their functions in 
order to avoid duplication of efforts and allowing the best possible usage of resources. 
Under the SME Sector Development Program it is expected that SMEDA 
• Prepares Government documents on policy regarding SME. 
• Drafts relevant laws and regulations. 
To form a collective view of all stakeholders, the SME task force has been established at the MOIP, 
SMEDA will serve as the secretariat. 
A network of institutions stimulating the growth of SME is being proposed. The institutions in this 
network cover all stakeholders involved in SME promotion; Regional Development Agencies, Business 
Support Centers, Chambers of Commerce as well as other organizations, which are established as an 
initiative of local communities. 
Reference: 
The reseach cell SMEDA/LCCI 
50 years of Pakstans economy by Shahrukh Rafi khan (Oxford Press) 
Unido unit 2 studies on SMEs 
Book recommended 
Small entrepreneurs in developing countries by Dr Asghar S. Nasir 
        Key terms 
Retrospective  (having effect in past) 
MOIP (ministry of industries and planning) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  31
Lesson 10 
This lecture deals with the policy-making issues on short and medium term basis. The importance of these 
issues is self evident in this lecture 
ISSUES IN SME DEVELOPMENT 
Short And Medium-Term Issues
This lecture reflects issues where we feel we may achieve strong impacts in the short and medium-term, i.e. until 2011. They 
should therefore become major topics of our deliberation and shape the formulation of our SME policy. 
Business Environment 
The large size of the SME sector limits the ability of the Government and business support institutions to 
achieve competitive coverage by support programs. This is a fundamental reality in most countries of the 
world and it is why policy framework and regulatory measures are of tremendous importance when SME 
promotion is concerned. 
It is agreed that only appropriate policy tools and regulations than with support programs can achieve much 
more. Likewise, SME development is hampered more by inappropriate regulations than compensated by 
means of appropriate support programs. 
Most of the developed nations therefore have mechanisms in place to revert the biases against small firms. 
For instance, the United Kingdom  introduced the “Think Small First” initiative, which requires all 
Government organizations to assess the impact of their actions on small business prior to implementation. 
Furthermore, participation of small business in government procurement is being facilitated as a matter of 
routine. 
The result of such policies is that (unfortunate) surprises to small firms are less frequent. It is made sure that 
businesses potentially affected are consulted and informed of any forthcoming policy shifts so as to avoid 
negative impacts. They are also allowed an adequate grace period for the adjustment of economic activity 
and there is no retroactivity of new regulations. Besides this, special attention is paid to minimizing the 
room for bureaucratic discretion while developing policy rules or procedures. 
All such mechanisms are missing in present policy or legal environment in Pakistan. The absence of a 
specialized, uniform legal framework for the development of SME hampers SME operations1
Relationships between Government and SME 
The relationship between government and SME seems  to be fundamentally flawed. In many cases this 
extends also to other large organizations and their interaction with smaller clients as SME. 
Our compulsion of centralized control stems from the fear of the regulator to be misled by the 
opportunistic profit-seeking entrepreneur. And our administration practice is characterized by rent-seeking 
bureaucrats, who given the low level of their pay, take advantage of low literate entrepreneur. 
________________________________________________________________ 
1
 To this point, the Ten Year Perspective Development Plan 2001-2011 notes that there is a large range of 
zoning and other regulations imposed by the federal, provincial and local governments and public sector 
utilities which affect the functioning of SME hence, legislation similar to the US Small Business Regulatory 
Enforcement Act of 1996, which includes Regional Small Business Ombudsmen, would be considered to 
ensure fair and effective functioning of SME. Whatever the mechanism to enforce it, a “level playing field” 
is one of the cardinal conditions for SME development. 
________________________________________________________________ 
Of course, we all know there are many dedicated and honest professionals on both sides. But the fact of the 
matter remains that there are severe attitude problems in the relationship between the two sides. The only SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  32
way to break this discouraging situation is to face the problem squarely and seek solutions in a positive spirit 
and entertain systematic dialogue between the two sides. 
The present divide is, among others, reflected in a language gap. Part of the concern for local business 
people is the inadequate business facilitation process in the local language, which includes laws, regulations 
and business support material available in the English language only. 
As a starting point, we propose to consider the increased usage of Urdu in our written documentation, in 
our official deliberations and communications.  
A second point is how we may increase the share of SME participating in the provisions of goods and 
services to public sector, as it is common practice in many countries. A typical SME in Pakistan caters to the 
domestic private sector. It is noted that fewer than 4%2
 are supplying to the government sector. Some of 
the issues are related to tough bargaining price (36%) and supplies on credit (34%) and other are related to 
absence of rules on how to the public sector should increase its procurement for SME. 
Further points may possibly emerge from the dialogue between Government, stakeholders and their SME 
clients. 
Taxation Issues 
High tax rates are one of the major reasons for firms to drift into the informal economy. This holds for the 
countries all over the world, including developed countries. These effects are compounded by high 
compliance costs for small firms to deal with tax laws and other forms of government regulation. This is a 
specific size-related disadvantage compared to large-scale firms, which have not only the necessary 
accountants, but also frequently, also in-house tax and legal advisors. Compliance costs have monitory 
implications (such as paying tax advisor fees or salary payments to personnel dealing with tax issues); time 
cost implications (in the form of time spent by a taxpayer to handle tax issues), and physiological cost (in 
terms of anxiety, stress and apprehensions related to possible mistake or a possible audit by the tax 
authorities). 
Firms in Pakistan’s SME sector, encounter an increasingly complex legal, tax and administrative 
environment, both in starting up and developing their business. According to research, 67% of enterprises 
termed tax regulations as most problematic. 56%3
 of businesses reports a crunch of taxes, while 28% of 
businesses felt that the taxes in the country are too high. 
2
 World Bank SME Policy Note 2001, the results of SMEDA-World Bank Investment Climate Survey 2003 
also conform to the findings. 
3
 The 56% figure is an addition of the three tax related responses: High Taxes 28%, High sales tax 16% and 
high income Tax Rate 12%. 
______________________________________________________________________________ 
From SME point of view, the present tax structure and administration generally distort incentives and 
discriminate against small firms who are harassed by the tax authorities. Smaller firms found tax related 
issues more restrictive than larger firms, 69% of firms, whose size of assets was less than Rs.1million faced 
the greatest of tax related problems. Many small firms claim it is not possible for them to maintain books4
As per law or hire a professional due to cost constraints. 
The prevailing system is non-standardized and offers excessive discretion to the tax authorities. There is no 
consolidation or rationale in current provincial or local tax structure either. Hence, there has been a 
constant confrontation between tax authorities and the business communities resulting in very slow 
expansion in tax base5
. Two sectors; retailers and small to medium sized manufacturers have already 
propounded the idea of fixed taxation as remedy to this continuous ailment. 
Cognizant of the change required to cater to the SME sector in its policies, there have been reforms in the 
advance stage of implementation of Pakistan’s tax regime. But these reforms are focused on tax 
administration and management, instead of addressing the aspects that directly affect SME. No incentives 
are being offered to SME to enter the formal economy6
. There has been no consideration as such reviewing 
tax law form an ordinary SME or even micro enterprise perspective. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  33
4
 In Japan, after the war in 1949, old taxation system was replaced by new system to resolve the problem of 
incomplete bookkeeping and fear of over taxation of SME. The new system allowed certain tax merits if a 
tax return is made with a “ certain formula of quick bookkeeping.” This system resulted in not only the 
improvement of financial accounting but also the strengthening of financing systems for SME. 
5
 There are 1.05million active tax filers in Pakistan. In 1999-2000 the number of salaried taxpayers was 
440,000 and those filed under old self-assessment scheme were 275,000. Lowering tax rates may well lead to 
substantial expansion of the tax base in compensation and be neutral for the government income. However, 
without more profound improvements in the relationship between government and the enterprises, hopes 
should not be raised high for tax rate changes to bring immediate tax base expansion. 
6
 A taskforce on the reform of tax administration, chaired by Mr. Shahid Hussain, was constituted by 
government, which gave detailed recommendations in its report published in May 2001. Based on this 
document and comments from the IMF and the World Bank a restructuring plan was drawn up by the 
CBR. This restructuring plan is now being made operational with the World Bank support. 
Reference: 
.1 -As quoted above 
2-SME sector By SMEDA 
3-Developing SME policy in Pakistan By Policy planning and strategy department (SMEDA) 
4-Small entrepreneurs in developing countries by Dr Asghar S. Nasir 
Book Recommended 
Small entrepreneurs in developing countries by Dr Asghar S. Nasir 
Key terms 
Arbitrary (dependent on will or pleasure) 
Bilateralism (consist of both parties) 
Inter alia  (among other things) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  34
Lesson 11 
We are dealing with the short and medium term issues for SME policy formulation. In fact this 
whole issue is inter-related in lessons No 10,11,12,13 and14.
LABOR ISSUES 
Likewise, the intensity of the regulations is the second most important reason for firms to drift into the 
informal economy all over the world. Labour Laws and regulations in Pakistan7
 are considered to be one of 
the most complicated areas with which any business enterprise deals. The present set of the labor laws was 
the result of checkered initiative of various governments to create a healthy business environment for the 
labor. Consequently, enterprises have to deal with fifty six (56) labor laws with some of them being industry 
specific. The existing plethora of labor laws has made compliance impossible for the enterprises due to their 
inherent inconsistencies. Numerous labor inspections under these laws are yet another impediment that 
retards the growth of SME. 
 The labor market dynamics have changed considerably over the years, a higher degree of adaptability and 
flexibility along with Labor market security, including protection against arbitrary loss of employment, 
reductions in income and healthy work practices are essential requirements of new environment. Besides, 
the condition for compliance for international labor standards under the global economic system is another 
issue. 
Taking into account the need of labor market and employers, the Ministry of Labor and Manpower 
introduced an employment security regime. The new labor policy initiatives is aimed at creating a favorable 
environment for facilitating industrial promotion and revival along with legislative and structural changes to 
bring in an environment to devoid of restrictive labor practices, but protecting the rights and interest of the 
workers. 
It was proposed that existing labor legislation be simplified and rationalized into six basic laws. In addition, 
for promoting bilateralism among government employer and employees, government established a forum 
Workers Employers Bilateral Council of Pakistan (WEBCOP). The government is also working in the 
development of Labor Inspection Policy under the SME Sector Development Program to reduce the 
interface of government officials with businesses without compromising on the unhealthy work practices. 
The only issue highlighted thus far through direct interaction with SME is that of co-ordination. The 
business and labor community at large has been supporting the reforms. 
_______________________________________________________________ 
7
 A committee on Reforms in Regulatory Legal and Policy Environment was established in the Ministry of 
Industries and Production in 2000 with the purpose to co- ordinate, review, identify issues of concern and 
formulate recommendations on several laws affecting businesses. Some of their efforts have resulted in the 
consolidation of the labor laws as announced in the Labor Policy 2002 and proposed amendments in the 
Factories Act 1934, Drug Act 1976, Boiler Act 1923, and Explosive Act 1884, and as such reviewed 101 
commercial and labor laws that affect the industrial sector.
Delivery of Assistance and Access to Resources 
Competitive advantage is determined by the productivity with which a country, region or cluster uses its 
human, capital and natural resources. Pakistan’s international competitiveness markedly declined over past 
few years1
. Part of the blame is shared by lower productivity of the workers. The evidence reveals that 
median labor productivity, as measured by annual value added per worker, is 25 percent lower in Pakistan 
than in India and 35 percent lower than in china2
Trade liberalization at the global and regional levels and the new information and communication 
technologies have entwined to create rich opportunities as well as formidable challenges to all independent 
countries and enterprises. Competition has become increasingly fierce among the global and regional 
economies and enterprises. The structure of markets and their demand3
 is increasingly complex. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  35
Despite operating locally, Pakistan’s SME need to be increasingly aware of the world market. They cannot 
escape it even in their local economy. To meet this challenge, there is growing need for information on 
global technology trends, rules and compliance cost including facilitation services regarding global issues. 
An integrated program for improving competitiveness, promoting trade, and developing workforce can 
help4
. Training, research and development, labor productivity enhancement, technology transfer and upgradation and support to business startup through business incubation and various other business support 
services, including finance, are issues that need to be addressed separately by the SME policy. 
 What is important is that access to resources and services necessary to compete in this global environment 
are being provided to SME because their size poses  an effective limit on their capacity to assess world 
market conditions and tap appropriate resources. Old policy tools of protection now require replacement 
with promotional and facilitation functions. The roles of business development services, hence, become 
imperative. 
_______________________________________________________________ 
1
 World Bank, Development Policy Review 2002, reveals that the annual manufacture exports of Pakistan 
are barely 12 percent of those of Malaysia. 18 percent of Thailand’s and less than a third of Philippines---- 
countries whose combined manufacturing exports were lees than Pakistan’s in the mid 1960’s. 
2
 Investment Climate Survey of Pakistan- 2003. 
Consumer preferences and market standards have become more sophisticated and exacting. Competitive 
advantage is now determined bu several non-price parameters such as quality, health and safety, social 
equity in employment and production and ecological compatibility of products and processes. 
4
 The Ministry of Science and Technology is preparing a National Quality Policy and Plan and another 
initiative of the government is working on the development of National Productivity Policy. 
The capacity to deliver such services by the public  or private sector led institution is a major topic for 
debate but also relates to the specifics of the service in question. However, market-driven support programs 
are a cornerstone in any SME support system which strives for sustainability. This also maximizes the 
potential for cooperation with private sector organizations and minimizes the distortions in the market 
economy. Yet the structures for such a system still need to be mutually agreed and implemented in Pakistan. 
Below we flag the important issues. 
Finance 
Access to equity and formal debt financing has repeatedly been identified as recurring constraint to SME 
growth and development. Commercial bank apply conservative policies in lending to SME. More, 
importantly the existing structure of financial sector was developed to serve medium to large enterprises 
which are organized as a formal business. Most banks prefer to hold risk free-income generating assets and 
lending to SME is unattractive due to a range of  objective and subjective factors. These include high 
transaction cost, inability to do away with tangible collateral requirement, no linkage of financial products 
with sector needs and the inability to structure/ offer and manage risk-prone SME specific medium to long 
term financing options. 
It has been observed that 57% of new investment for small and Medium Enterprises and 67% of working 
capital finance come from internal finance or retained earnings; only about 7% of funds for investment or 
working capital come from banks or other financial institutions. Even suppliers’ credit rivals the 
contribution of the banks as a source of working capital (4.5%) 5. Another survey6
 concludes that SME are 
indeed being rationed out of the credit market, rather than merely exhibiting a lower demand for credit.7 
However, financing SME is one of the key pre-requisites for the future development of the national 
economy and the achievement of economic growth. The government of Pakistan had originally responded 
to the growing needs of the sector by introducing a Self Employment Scheme through Small Business 
Finance Corporation (SBFC) in 1992. SBFC continued to grant loans to small business and disbursed 12 
million by June 1998, catering to the needs of 157,162 unemployed persons. Other schemes for SME 
development or employment generation included the Youth Investment Promotion Society, and Yellow SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  36
Cab scheme. But all of these efforts lacked coherence across institutions, and, in the absence of any national 
policy, resulted in disjointed efforts and even corruption 
________________________________________________________________ 
5 SMEDA- World Bank Investment Climate Assessment Survey was conducted between May and 
November 2002 by using SMEDA in collaboration with the World Bank covering a random selection of 
965 mainly manufacturing businesses (90% being SME), drawn from 12 largest cities of Pakistan. To date it 
represents the most comprehensive data set. 
6 Faisal Bari, Ali Cheema, & Ehsan-ul-Haque; Barriers to SME growth in Pakistan: An analysis of 
constraints, June 2003. 
7 This finding is corroborated by the World Bank (2001) survey, which finds that over 50% of their sample 
SME who had ever approached a bank reported difficulties in obtaining credit. SMEDA-ILO Study 2001 
also reports a similar finding. 
Previous efforts have therefore had limited results and were highly inefficient because the financial sector 
accumulated a huge portfolio of non-recoverable loans under these schemes. The SME Bank will need to 
undergo restructuring for next three years. 
Furthermore, severe damage has been done because the financial sector has developed disinterest for any 
such initiatives in future, and we need to basically start from a scratch. The banking industry in general is 
also not venturing into the areas where new processes and procedures with a view to improve SME’s access 
to credit are required. It is likely that market-led mechanisms will take some time to improve the access of 
smaller firms to formal credit. In particular, outreach shall remain to be a problem for the due to the limited 
presence especially in the rural SME market. 
The government is seeking to facilitate the participation of commercial  baks in SME leading by training 
with the assistance of the ADB. The sooner commercial banks obtain the know-how how to successfully 
engage in cash-flow based lending to small business enterprises, the better. 
Finally, new prudential regulations increase the likelihood of viability and sustainability in the financial 
sector. However, the broad definition of SME also bear a risk of upward filtering of the loan portfolio 
towards the higher-end medium enterprises unless targeted programs for micro and small enterprises exist. 
The creation of SME credit endowment fund may be one way of mitigating the effect. 
  
REFERENCES 
1-Gallup/BRB world bank survey 
2-Policy issues papers by SMEDA 
3-50 years of Pakistan’s economy by Shahrukh Rafi Khan 
4-Reseasch cell LCCI 
Book Recommended 
Small entrepreneurs in developing countries by DR Asghar S. Nasir 
KEY TERMS 
Productivity (The rate amount produced by a worker) 
Tangible asset (An asset that has physical existence and value at least equal to liability) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  37
Lesson 12 
This lecture is a continuation of the lectures No 9&10 and 11 dealing with the short term, medium term 
and long term issues. These issues are pre-requisites for forming a comprehensive SME policy.
HUMAN RESOURCE DEVELOPMENT 
One of the major challenges that SME have to face is the emergence of the knowledge-based economy. 
People must continue to innovate, change and upgrade. There is a need to nurture the entrepreneurial spirit 
and skill development for adopting innovative technologies. 
The low-literacy level of our population poses an immense challenge to our competitiveness. Yet, it is a fact 
of life, which we will not overcome, in the short run. It is therefore imperative that we seek intelligent short 
and medium-term solutions to bridge the literacy gap. 
One aspect of the Government’s strategy is to  strengthen non-formal skills and entrepreneurship 
development, to better prepare workers for employment and to improve population’s general capacity of 
self-employment. But are there other ways by which we can enhance the skills of our workforce in such a 
way that we need not despair when facing external competition? 
The government has established a number of institutions that impart training and skill development. These 
institutions, Pakistan Institute of  Management Science (PIMS), Provincial Vocational Training Councils 
Authority, Technical Training and Vocational Authority (TEVTA) Government Universities and various 
other support institutions have however remained rather passive regarding the shaping of human resource 
development for SME. 
A frequent complaint is the mismatch of the output of our human resource development institutions with 
the demand of SME. There are also only limited options for the training of the middle management. Low 
skills of workforce, inadequate vocational training facilities yet remain out of the scope of the reforms 
agenda.  
 Are there any mechanisms by which we may achieve effective consultation between supply and demand 
sides of our vocational training system so as to attain a maximum benefit for our economy? 
Entrepreneurship does not breed in a vacuum. For a healthy, growing business environment, it is necessary 
to foster entrepreneurial culture in Pakistan, which goes beyond the inclination to trade in goods. 
Entrepreneurial skill development programs can boost this. 
Technology Transfer and Up-Gradation 
Developing SME based on local skills/resources has now been rightly recognized as a means of promoting 
economic growth and a very effective tool for providing productive employment in a country. But up to 
date technology also plays a vital role in the vertical integration of the firms, moving them up the ladder in 
terms of firm productivity enhancement. 
In our country, growth oriented export firms still have problems sourcing quality inputs due to the lack of a 
network of reliable suppliers. This adds to their transaction costs. Likewise, the SME are not large enough 
to furnish sufficient demand to be an incentive for a big high quality input supplier. 
 The government in its efforts to facilitate technology transfer for indigenous SME initiated a program with 
the United Nations Development Program (UNDP) to promote Technical Cooperation between 
Developing Countries (TCDC)
 8
. The scope of Phase 1 remained narrow and focused on capacity building 
of various public sector organizations through training programs. The intended final beneficiary, SME, has 
not yet been able to benefit from the program. 
In its other efforts, the government used to offer cash grants9
 for ISO certification to those enterprises that 
choose to be growth oriented internationalized SME. The government also set up a National Productivity 
Organization as a resource center and a research institute to enhance industrial and labor productivity in 
Pakistan. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  38
Similarly, other organizations like Pakistan Council for Scientific Industrial Research (PCSIR), Pakistan 
Industrial Technical Assistance Center (PITAC), Ministry of Science and Technology (MOST) etc. 
established to facilitate industrial growth still need to adopt an active approach to provide their services to 
SME in an effective manner. 
________________________________________________________________ 
8
 A few countries (mainly China, Singapore, Indonesia, Sri Lanka) also shared their experiences and 
expertise with Pakistan. 
9
 Discontinued since June 2003. 
Major technology up-gradation obstacles include: 
ƒ Inability to acquire sophisticated testing equipment and R&D facilities. (SME see it as a financial 
problem). 
ƒ Lack of skills/experience to operate high-tech machinery. 
ƒ Insufficient information on technological cooperation opportunities. 
ƒ Lack information on target market quality requirements and lack of knowledge on how to achieve 
these quality levels. 
ƒ Absence of appropriate metrology and testing equipment and related infrastructure as common 
facility centers. 
ƒ
Market and Industry Information 
Access to market and industry information is one of the keys to develop successful business strategies. 
Frequently, business and trade associations are able to provide their members with such services. By 
associating with like institutions in foreign countries, they are also able to establish links and obtain 
information on foreign markets. 
Over half of our SME belong to business and industry association. Their perceived role is limited to 
lobbing and negotiation with the government. Yet very few SME (12%) perceive their associations to 
be a source of information on new developments in their fields of business operation. How to increase 
the service provisions by all types of stakeholders will become a fundamental issue when SME support 
programs will be looking for deliver channels. 
Monitoring Developments 
Harmonizing Enterprise size Categories 
Pakistan has no across the board legal definition of SME. This makes it extremely difficult to monitor 
the development of our SME economy and to establish benchmarks against other countries in order to 
devise areas of intervention and support. 
Various government departments and public-sector agencies have adopted their own definitions. There 
are, of course, various reasons for them to define SME, and there may even be discussion on just how a 
strict and reasonable size standard could be defined. 
A number of current definitions are based on capital standards since this influences the pattern of fund 
raising in the formal and informal market by SME. 
Many stakeholders consider enterprises with 100 or more employees as large, and enterprises with less 
than 5 employees as micro. Yet our statistical system classifies enterprises with more than 10 employees 
as large, and the State Bank of Pakistan considers those with more than 250 employees as large. 
The reference to international practice also suggests differentiation among industrial, wholesale, and 
retail10 and services related enterprises. This view also gets credence from various studies on the issue 
for pakistan11. Again, this consideration is only visible in the SBP definition and missing in all others. 
There are also rationales beyond the particular organizational motivations for defining specific size 
classes, and it will therefore be useful for all stakeholders to review definitions on technical grounds. 
For a national policy, it is extremely important to have a harmonized definition for, as it is also 
important for the government to focus assistance as reasonably as possible for maximum efficiency. It SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  39
is also imperative to adopt a definition to foster the coherence of vision in the SME policy development 
and for the better implementation of related support programs across institutions. 
REFERNCES 
1-SME Issues Paper by SMEDA (policy planning & strategy department) 
2-World Bank survey (Gallop) 
3-Financial issues &SMEs (paper read by Dr Ishrat Hussain) 
4-Small Entrepreneurs in developing countries By Dr Asghar S. Nasir 
Book Recommended 
 Small Entrepreneurs in developing countries By Dr Asghar S. Nasir 
Key Terms 
ISO certification (International Standards organization certification like ISO 9000 Quality certification) 
R&D (Research and Development) 
SBP (State Bank of Pakistan) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  40
Lesson 13 
This lecture is continuation of defining the issues for making a SME policy; this lecture deals with the short 
and medium term issues. The vital issues of gender development and environmental protection are also 
discussed in detail 
MARKET AND INDUSTRY INFORMATION 
Access to market and industry information is one of the keys to develop successful business strategies. 
Frequently, business and trade associations are able to provide their members with such services. By 
associating with like institutions in foreign countries, they are also able to establish links and obtain 
information on foreign markets. 
Over half of our SME belong to business and industry association. Their perceived role is limited to 
lobbing and negotiation with the government. Yet very few SME (12%) perceive their associations to 
be a source of information on new developments in their fields of business operation. How to increase 
the service provisions by all types of stakeholders will become a fundamental issue when SME support 
programs will be looking for deliver channels. 
Monitoring Developments 
Harmonizing Enterprise size Categories 
Pakistan has no across the board legal definition of SME. This makes is extremely difficult to monitor 
the development of our SME economy and to establish benchmarks against other countries in order to 
devise areas of intervention and support. 
Various government departments and public-sector agencies have adopted their own definitions. There 
are, of course, various reasons for them to define SME, and there may even be discussion on just how a 
strict and reasonable size standard could be defined. 
A number of current definitions are based on capital standards since this influences the pattern of fund 
raising in the formal and informal market by SME. 
Many stakeholders consider enterprises with 100 or more employees as large, and enterprises with less 
than 5 employees as micro. Yet our statistical system classifies enterprises with more than 10 employees 
as large, and the State Bank of Pakistan considers those with more than 250 employees as large. 
The reference to international practice also suggests differentiation among industrial, wholesale, and 
retail10 and services related enterprises. This view also gets credence from various studies on the issue 
for pakistan11. Again, this consideration is only visible in the SBP definition and missing in all others. 
There are also rationales beyond the particular organizational motivations for defining specific size 
classes, and it will therefore be useful for all stakeholders to review definitions on technical grounds. 
For a national policy, it is extremely important to have a harmonized definition for, as it is also 
important for the government to focus assistance as reasonably as possible for maximum efficiency. It 
is also imperative to adopt a definition to foster the coherence of vision in the SME policy development 
and for the better implementation of related support programs across institutions. 
Measuring Our Success 
Public sector resources are as scarce as private sector resources, and we need to ensure that they are 
being used in a most efficient way so as to be able to create and maintain sustainable support structures 
for SME, which are able to perform in the long run. At the same time, we, of course, seek a maximum 
effectiveness of our support programs12. 
As things stand, we have no mechanism in place for measuring our success. In fact, we do not even 
have a criteria established by which we are able to determine our success as a nation in fostering SME SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  41
development. And we are not able to correctly state what the Government is spending on SME support 
annually. 
Our present “system” of support is incoherent. While division of labor with diverse stakeholders is 
necessary condition for obtaining a maximum reach, it is also a perfect ground for the duplication of 
activities and wastage of resources. There is no current overview of activities, and the various 
stakeholders compel us to commission specific research if we seek information on the diverse 
contributions. 
What is at stake is that we forego the benefits of learning from one another in order to continuously 
improve our support structure to meet the needs of the target group, SME. 
SME as a Medium-Term Channel for Other Objectives 
It is common practice in many countries to make use of SME in order to further specific development 
objectives as, for example, sustainable or equitable development. After all, SME constitute the 
overwhelming part of the economy. Currently, we are not making use of this channel for promoting the 
development of our country. Two issues, which also relate to our competitiveness, are flagged in the 
section below. 
______________________________________________________________ 
10 -The Census for Establishments 1998 reveals that retail constitute 42.5% of total non-agriculture 
establishments and employs 20% of the labor force. 
11 The survey of SME for ADB study on SME Constraints report observed differences for retails 
sector. It suggests that the sector is dominated by micro enterprises and there has been considerable 
organizational, management and technological differences between enterprises employing 10-49 
workers and those employing 50 or more workers. 
12 Reminder: “Efficiency” measures inputs vs. outputs whereas “effectiveness” measures outputs vs. 
objectives. Programs may be very effective and at the same time inefficient. The goal must be to seek 
both effectiveness and efficiency at the same time. 
Gender Development 
Each of the two genders of any society constitutes roughly half of the population, and Pakistan is no 
exception. People of both genders embody not only labor force, but also knowledge and creativity, which 
may be mobilized, to achieve economic ends. Discarding either of the genders, therefore, implies foregoing 
the potential benefits, which arise from mobilizing the respective human resources for development. 
Pakistani women have been engaged in the production process for ages. Their participation in the economic 
activities in the modern society has also progressed beyond agriculture into the local market economy. 
Women are increasingly migrating to urban areas for employment in a range of cottage industries, such as 
carpet weaving, textiles and handicrafts. In search for wage employment, women are moving into small 
business and self-employment ventures thereby creating many formal and informal opportunities for work. 
Women entrepreneurship in the formalized sense, however, remains a new concept. Our current strategies 
also tend to focus on increasing women’s participation in the labor force. The business environment for 
women in Pakistan reflects a complex interplay of many factors made up of social, cultural, traditional and 
religious elements. These have taken shape over many centuries; are anchored in patriarchal system and are 
clearly manifested in the lower status of women. The form of constitutional structures, policy documents, 
regulatory arrangements and institutional mechanisms is contemporary rather than traditional, so it is 
cosmetically impartial. 
Yet the gender bias is rigid and deep-rooted as it draws legitimacy from the perpetuation of a traditional 
mind-set, established rituals and a firm belief system. It has conclusively been shown that women business 
owners encounter more obstacles, and face more risks, financially, socially, economically, culturally and 
legally than male business owners face.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  42
The Government of Pakistan is well aware of the potential of the women in our society and the 
contribution they can make towards economic development. Women are continuously being encouraged to 
enter the business stream of the country and are being provided incentives. However, there still is a strong 
dearth of focused initiatives that need to be taken by existing business facilitation institutions. 
Environmental Issues 
Environmental issues are most frequently a result of the interaction between human activities of production 
and the environment. Under fierce competitive pressure in the market economy and as part of the coping 
strategy when faced with difficulties to cover basic needs, enterprises and individuals are creating 
environmental issues. 
While certainly one of the economic root causes for environmental damages are externalities, which require 
appropriate government intervention, it is frequently overlooked that there are many economic gains, which 
may be achieved from producing in an environmentally friendly manner. Reducing material waste can be 
one way of reducing cost. Saving resources such as water and energy does not only generate benefits at the 
national level but may translate into competitiveness and thus economic gain at the enterprise level. 
There is also a direct link between the effectiveness of the technology transfer and the stabilization of the 
global climate change and natural resources depletion. Major constraints to effectiveness lie in the high 
transaction costs associated with the development of the capacities and capabilities to manage and generate 
technological change.  Developing countries enterprises thus tend to ineffectively exploit available 
technology options, as well as to inefficiently utilize the transferred technologies. 
Many OECD countries make use of channel of SME promotions in order to achieve improvements for the 
environment. For example, special credit lines may be provided in order to encourage the adoption of 
environmentally friendly technologies. Specific training courses are being offered to SME on waste 
reduction. ISO 14000 is actively being promoted in the European Union as one way of combining 
environmental concerns with quality and thus competitiveness. How may we best use our current and 
future SME support structures in order to achieve positive effects? 
Reference: 
1-Gender inequalities and development in Pakistan By SHAHNAZ KAZI 
2-Enviroment: Some key Controversies By Shaheen Rafi Khan and Shahrukh Rafi Khan 
3-Policy issues Paper (SMEDA) 
Book recommended 
50 years of Pakistan’s’ Economy edited by Shahrukh Rafi Khan (Oxford Press) 
Key terms 
Gender (classification based on male, female, neuter) 
Externalities (A term used in environmental studies, like a drain having polluted water from one factory 
may be used by some other industry and suffer the bad effects of pollution) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  43
Lesson 14 
This lecture is still the continuation of the policy forming issues for SMEs. But in this section instead of 
short and medium term issues, we are dealing with long-term issues. 
LONG TERM ISSUES 
There are issues, which are beyond the scope of our current interventions. They are partially rooted in 
the multiple cultural structures of our society, frequently exacerbated by our geo-political situation. We, 
nevertheless, recognize their importance and therefore point them out here. However, it is not 
recommended to attempt to solve these questions by ways of an SME policy Initiative.
Literacy 
The evidence reveals that SME find it extremely difficult to grow because of their inability to delegate to 
soundly trained staff. The day the small businessman feels comfortable to delegate, SME start progressing. 
The low literacy level also determines the potential of our labor force. Higher literacy rates are essential to 
enhance the quality of production can be enhanced by multiple factors which is what we need to be able to 
effectively compete in the international economy which is being extended to our local markets by the effects 
of opening up and WTO accession. 
Law and Order 
Law and order situation in Pakistan has always been regarded as worrisome. One survey reports that one in 
five respondents report that the business was the target of at least one crime during 2002. Another 
assessment suggests that the businesses in NWFP spend 4.5%, Sindh and Punjab 1-2% of their revenue on 
security. One in four SME consider law and order to be a severe problem.  
Law and order problems weaken property rights and as a result weaken investor’s decision to invest. These 
problems are clearly linked to the manner in which the law enforcement and criminal justice system 
functions. The high time cost involved in seeking legal resource together with lack of access to both 
effective informal and formal enforcement mechanisms, increase the costs associated with contract 
enforcement. 
Intellectual Property Rights 
Intellectual Property Rights (IPR) is a vital issue that needs to be looked into. It has been observed that 
many developing countries with the help of a change in their IP systems and laws are able to attract Foreign 
Direct Investment (FDI) in the Research and Development(R&D) especially in the industrial and the 
scientific field. Therefore, promotion and protection of the intellectual property spurs economic growth, 
creates new jobs and industries, enhancing the quality and enjoyment of life. 
Another benefit for Pakistan in properly adopting IPR culture is that it will protect the indigenous products 
such as rice, kinno, traditional knowledge, pottery etc. the owners of the IPRs has the most valuable assets 
which can be utilized in commercial transactions, whether IP licenses, joint ventures, manufacturing, 
purchase or distribution agreements, or mergers and acquisitions. Licenses to use patents, trademarks and 
copyrights are often combined with transfer of know how in the form of training and are increasingly an 
important term in such transactions. 
Infrastructure  
Basic physical infrastructure is a prerequisite to growth and development. Power outages and access to the 
connections are considered an irritant, which significantly affects the productivity of firms in Pakistan. It is 
estimated that a typical business in Pakistan loses 5.6% in annual sales revenue due to just this single factor. 
Differences associated with firm size recognize that smaller firms are relatively hard hit in comparison with 
the larger ones because of inability to arrange alternate power source such as private power generators. High 
rates of power, the poor quality of delivery and its reliability are the serious concerns for SME in Pakistan. 
Similarly, access to the telecommunication facilities and transport also serve as  a detriment to smooth 
growth and transition of smaller firms to larger ones. The chief problem in the provision of the telephone SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  44
services is the shortage of new fixed line connections, which currently stand at a mere 0.5-0.6 million a year 
for the whole country. Pakistan could also save up to 16.5% of the value of exports by improving its trade 
and transport logistics systems. Inefficiency in transport alone is estimated to cost the economy RS.320 
Billion a year. 
The concentration of power, telecommunications and transport services, except for road transport, in the 
public sector has been regarded as a major concern. Evidence suggests that Pakistan’s state-controlled and 
concentrated structure of infrastructure delivery is highly inefficient. 
References 
1-Small Entrepreneurs in developing countries by Dr Asghar S. Nasir 
2-Task force issues paper for new SME policy (SMEDA) 
3-Pakistan Small Entrepreneurs Summary and Statistical Tables, January 2001,GALLUP/BRB (A world 
Bank survey) 
Book Recommended 
50 Years of Pakistan’s’ Economy (traditional topics and contemporary concerns) EDITED by   Shahrukh 
Rafi Khan Published by Oxford press Pakistan.  
Key Terms 
WTO (World Trade Organization) 
IPR (Right to protect an idea, piece of writing, design from copying) 
Merger (combination of two or more organization) SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  45
Lesson 15 
Dealing with the start up process for obtaining a Bank loan, identification of projects and its sources. 
THE START UP PROCESS OF A SMALL ENTERPRISE 
The challenges of starting a new enterprise from the stage of its conception till functioning are indeed 
stupendous or multidimensional as  indeed its contribution to the society in various forms such as 
employment, economic growth, balanced development, equitable distribution of wealth etc. Success is a 
slave to those who only correctly perceive the nature and intensity of problems that they are likely to 
encounter but also plan appropriate remedial actions. This lecture is devoted to studying the following 
(1) The Identification of New Venture Opportunities and  
(2) The Field Problems of Starting a new Enterprise. 
1. Identification of New Venture Opportunities 
       In the search for new ventures, entrepreneurs explore both (a) external and (b) internal resources. The 
external resources include:- 
I. Newspapers, trade journals, professional journals etc. which tell about trends in fashions, customs 
and other social areas. 
II. Professional magazines catering to particular interests such as electronics, computers, oils and 
vanaspati etc. 
III. Trade fairs and exhibitions displaying new products and services. 
IV. Government agencies. 
V. Ideas put forth by others. 
Internal resources basically consist of storehouse of knowledge build up by an individual over the years. 
An entrepreneur draws upon it and undertakes the following exercise:- 
a) Analysis of concepts in the light of existing problems and their capacity to solve them. 
b) Search of memories to find similarities and elements related to the concept and its problems. 
c) Recombining the elements found in new and useful ways. 
Steps in Innovative Process 
1. comprehension of a need 
  Innovation follows from clear perception of a need that should be fulfilled. A number of products or 
services have been developed from such a perception. These range from xerographic copying machine, 
credit card, instant photography etc. 
2. Collection of data and definition of concept. 
3. Outlining the problem. 
4. Searching memory for similarities that seem related to the concept and its problem. 
5. Evaluating the possibility to combine similarities and related ideas. 
6. Reaching tentative solution. 
7. Critical scrutiny of solution. 
8. Practical implementation. 
Sources of Ideas for New Products 
1. Necessity 
It involves the identification of potential customer needs and then tailoring the product and services to 
meet them. 
2. Hobbies/ Personal Interest 
For example, an aircraft designer working for  a large company developed a catamaran for his own 
pleasure. Later he was asked to build a similar catamaran for a friend. Gradually, it took the shape of a 
successful business. 
3. Watching Trends in Fashions and Customs 
Alert observers of the fashion scene can capitalize the opportunity thrown by the change of fashion. Demand 
for handcrafted jewelry, fast foods etc. have made many professionals in these fields. 
4. Observing Other’s Deficiencies SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  46
It helps improve performance or add desirable features, for instance, development of a key that would 
identify the person and open the door only to him. It would sound an alarm if the door is forced open or in 
case an improperly coded key is used. 
5. Gap Filling 
Business opportunities may be found to exist in reply to the question, why is not there a gadget for doing 
this? Several products have been developed to fill up a felt gap. For instance, the difficulty of cleaning an 
old paint brush has led to the discovery of a disposable paint brush with plastic handle into which a 
polyurethane tapered brush can be inserted and later an discarded after finishing painting. 
6. Novel Use of Known Products 
With ingenuity, it is possible to think of new uses of existing products e.g. Use of flyash- a common effluent 
in thermal plants, to make bricks and light-weight concrete etc. Similarly, rice husk (a common product in 
rice sheller) could be used for making hardboards. 
7. Ancillarisation 
An entrepreneurially oriented brain can conceive new ideas or think of improvements in products with 
which they are familiar: As a consequence, a unit ancillary of an existing industry could be started. 
Pitfalls in Selecting New Venture Opportunities 
(1) Lack of objectivity 
  Some entrepreneurs get so obsessed with their idea that they overlook the need to scrutinize its feasibility. 
No wonder such projects end up as failures. 
(2) Market Myopia 
A shortsighted approach of concentrating on production rather than on  marketability could lead to 
avoidable disaster. An entrepreneur may fail to properly assess the market acceptability of his product. He 
may not appreciate that no product can become instantaneously profitable or could have an endurable 
success. Selection of the right time for introducing the product is important for its success. Action taken too 
soon or too late results in failure. 
   (3) Inadequate Understanding of Technical Aspects  
       Technical difficulties involved in the production of a product are a time consuming and thorough job. 
Inexperience in this area can prove quite costly and swamp a budding enterprise. 
Improper Estimation of Financial Requirements 
Sometimes in their enthusiasm to initiate an enterprise or due to pre occupation with other details, 
entrepreneurs overlook the financial details. Later it could be the cause of either over capitalization or under 
capitalization. 
(4)Lack of Product Differentiation 
To capture the market, the product should have distinctive characteristics in terms of  design, utility and 
other features. Assured superior performance over the products is essential to provide it a competitive edge. 
Pricing is no problem in the case of such products. Product differentiation is essential so that the potential 
customer could recognize the product merely by looking at it. 
(5)Overlooking Legal Issues 
A shrewd entrepreneur should be  alive to meeting the various legal requirements. For instance, workers 
should be provided with legitimate legal dues, consumers are provided with reliable and safe products, 
copyright, trade mark etc. should be observed. 
Evaluation of New Venture Opportunities 
A crucial task in starting a new business enterprise is the systematic analysis and evaluation of its feasibility 
and long term profitability. Since a number of variables enter the calculations, the exercise is quite a 
cumbersome one, a US study relating to the reasons for failure of new ventures has found that most of the 
factors underlying the failure lie within the control of entrepreneur. 
Following have been listed as the reasons for failure of new ventures: 
I. Inadequate market knowledge regarding demand potential, the present and future size of market, the 
market share, appropriate methods of distribution. 
II.Faulty product performance due to hastily taken shortcuts in production, development, quality control 
etc. 
III.Ineffective marketing and sales efforts. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  47
IV.Inadequate awareness of competitor’s reactions e.g. price cuts, special discounts. 
V.Rapid product obsolescence due to rapid technological advances in case of certain industries. 
VI.Poor timing of starting a new venture e.g. introducing the product before the market has successfully 
matured. 
VII.Undercapitalization, unforeseen operating expenses, excessive investments and related financial 
difficulties. Hence there is the need to undertake a comprehensive feasibility study in the following five 
areas. 
Key Terms 
Myopia :    Short sightedness of vision 
Books References 
Entrepreneurship and small business By C L Bansal 
How to approach Banks  By ITC (UNO) & SMEDA 
Book Recommended 
How to approach Banks  By ITC (UNO) & SMEDA SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  48
Lesson 16 
Dealing with the technical and marketing feasibility of the identified project 
1. TECHNICAL FEASIBILITY
It covers the following  
(A) Identification of critical technical specifications comprising 
a) The functional design of the product. 
b) Adaptability to the new customer demand. 
c) Durability 
d) Reliability of performance.
e) Safety 
f) Reasonable utility (i.e. acceptable level of obsolescence) 
g) Standardization (i.e. elimination of unnecessary variety) 
(B) Examination of product quality-cost relationship 
In making this investigation, the entrepreneur must understand that there are trade offs between 
technical excellence and associated cost i.e. a positive relationship exists between technical quality 
and costs. It is possible through an increase in the technical excellence of a product to that level at 
which marginal product quality equals marginal cost. This level is reached where slope of product 
quality and product cost curves are equal. 
Quality enhancement should not be carried beyond a particular point because it would cause cost 
increase and lead to decrease in total market demand (except where the product has a snob value). 
Thus entrepreneur should avoid unnecessary gold plating when market situation does not justifies 
it. 
(C) Product testing, which includes? 
a) Engineering studies relating to machines, tools, instruments work flow etc. 
b) Product development through blueprint, models, prototypes. 
c) Product testing through laboratory testing and field-testing. 
2. Market Feasibility. 
The following process may be adopted to assure the market opportunities of a product. 
I. Identifying the Market Potential 
It involves an estimation of both the current demand of the product and projection of future 
market trends. The prospective entrepreneur will do well to identify (a) specific end users, (b) 
major market segments, and (c) potential volume of purchases within each market segment. 
Some statistical yardstick may be of quite help in accomplishing this work. To illustrate, a 
potential manufacturer of helmets may find  out the annual production of two wheelers, 
percentage of helmet users and proportion of demand already met. 
II. Estimating Cost-volume Relationship to ascertain how various price levels may affect 
total sales volume 
The price must reflect the value of the product. The entrepreneur may not adopt a uniform 
price structure to take care of the sensitivity of the buyer to price changes. The cost-volume 
analysis would also facilitate the determination of appropriate economies of scales i.e. optimum 
size of enterprise, which has lowest average per unit cost of production and distribution. 
III. Sources of Market Information. 
Relevant data for market analysis can be gathered from two main sources viz (a) primary 
sources such as interviews,  mailed questionnaire, survey etc and (b) secondary sources like 
government agencies, trade unions, chambers of commerce etc. Whereas the former is costly, 
the latter may not meet the requirements of the entrepreneur. 
The following kind of data matrix may be quite helpful: 
(a) Data relating to general economic trends as revealed by various indicators such as new 
orders, house activity, inventories consumer spending. 
(b) Market data relating to demand pattern, seasonal variation etc. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  49
(c) Pricing data i.e. range of prices for same, complementary and substitute products; base 
price; discount structure etc. 
(d) Channels of distribution both wholesale and retail. 
(e) Data relating to competitors. 
To obtain this data, the entrepreneur may either conduct his own survey or approach a 
consultant. 
IV. Market Testing
It is an important method of establishing the  overall feasibility of a new venture, significant 
market testing methods include: (a) displaying the product at trade fairs, (b) test marketing to 
analyze the receptivity of the product, and (c) sample sales. A market test can provide following 
information. 
(a) Likely sales volume and profitability. 
(b) Sales volume at different price levels. 
(c) Soundness of chosen market strategy. 
(d) Unknown weakness that need attention. 
The drawbacks of this technique are: delay in implementation, premature exposure to competitors and 
expensiveness. 
Books References 
Entrepreneurship and small business management by Hans and Kuriloff and Arthur H. 
New product decision an analytical approach by Pessemeir, Edgah A 
Book recommended  
Entrepreneurship and small business BY C L Bansal SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  50
Lesson 17 
Dealing with the financial feasibility, flow sheets, short term and long term loans, cash flow analysis and 
financial cost. 
FINANCIAL FEASIBILITY 
It covers the following: 
Determination of total financial requirements 
It can be done by preparing a financial statement in the following way: 
Financial Requirement Statement: 
Initial Expense  Period 1 Period 2 
Expense in product development ------- ------- 
Legal expense ------- ------- 
Product testing expenditure ------- ------- 
Marketing and technical feasibility 
Expenditure  
------- ------- 
Miscellaneous expense  ------- ------- 
Fixed investments  ------- ------- 
Building ------- ------- 
Equipment and machinery ------- ------- 
Patents ------- ------- 
Other equipments ------- ------- 
Operational expenditure  ------- ------- 
Material  ------- ------- 
Wages ------- ------- 
Sales promotion, distribution ------- ------- 
Rent, interest, insurance, taxes ------- ------- 
Contingency ------- ------- 
TOTAL 
In making the above estimation, provision must be made for cost escalation that is inevitable due to price 
changes. Besides, appropriate sales forecasts should also be made to have a clear picture of expenditure. The 
projection could be weekly or monthly. 
Financial resources and other costs  
Financial resources could be categorized on the basis of periodicity into: 
Short term resources: (those payable in a year). Trade credit supplies, short term loans from 
backs or other lending institutions, sales of account receivable etc. belong to this 
category.
Term Loans: Intermediate term loans are those available for one to three (sometimes five) 
years. It includes terms loans from banks,  lease finance, financial assistance from 
institutions etc.
Long-term loans are those from banks, equity capital and investments of earnings. 
While considering different sources, it is better to consider specific costs as well as advantages 
and disadvantages of each. It would be appropriate to compute weighted average cost of funds 
as illustrated below: SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  51
Method of finance  
Proportion 
(Assumed) 
Cost  
(Assumed) 
Weighted Cost 
[2X3] 
Short term debt 20  7% 1.40 
Intermediate dept 10  8% 0.80 
Long term debt  20 9% 1.80 
Equity 20  10% 5.00 
Weighted Average Cost of Capital  9.00 
On the basis of average cost of capital, it is possible to ascertain whether there is positive 
net present value when anticipated cash flow are discounted at average rate of cost of capital. 
C) Cash Flow Analysis 
If the projected sales associated financial requirements and available financial resources are known, the 
anticipated cash flow can easily be determined. 
Cash Flow (projected) 
Cash flow and financial transactions Period 1 Period 2 
1) Cash flow   
Initial expense    
Fixed investment    
Operating expense    
Total cash outflow 
2) Cash inflow   
Cash sales     
Account receivables     
Total operating inflow     
3) Net cash flow (2-1)   
4) Desired minimum cash balance   
5) Total amount of funds required  
[3 (if negative + 4)] 
   
Source of funds 
Short term:  
             Net trade credit                                                        
             Commercial loans                                                 
• Intermediate loans  
• Long term loans 
• Equity  
Total Financing 
Anticipated return on investment 
Financial feasibility is adjudged on the basis of satisfactory yield on investment. It can be calculated by 
relating the average earnings expected over a given period to either the total amount of investment or SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  52
net worth of organization (Return on equity). Both are compared with potential yield from alternative 
investment opportunities to ascertain the acceptability or otherwise of a new venture. 
Key Terms 
Feasibility study    a detailed study about judging the future of a commercial project/product SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  53
Lesson 18 
This chapter deals with the teething problem that a newly established company faces. 
ASSESSMENT OF PERSONAL REQUIREMENTS AND ORGANIZATIONAL 
CAPABILITIES 
Human beings provide the motive force to an enterprise. For this purpose, it is necessary to consider the 
available talent and skills consonants with the organization structure. An inventory must be made of the 
skills needed for effective implementation of new venture. The steps in undertaking the exercise relating to 
determination of personal requirements and designing the initial organizational structure are described 
below: 
A) Ascertaining the anticipated workflow and the various activities (called activity 
analysis). At this stage, the total range of activities and level of skills are identified. 
B) Grouping the activities into set of tasks that individuals can handle effectively. 
C) Categorization of various tasks to form the basis of structure of organization. 
D) Determination of interrelationship between different positions and designing of 
organizational hierarchy. 
Analysis of Competition 
In order to ensure the survival and growth of enterprise, it is essential to make competition analysis. 
Generally, every organization to face two types of competition: 
A) Direct competition from similar products. 
B) Indirect competition from substitutes. 
Competition analysis must seek to identify potential competitors, the strategies adopted by them 
and their impact on proposed enterprise, specific advantages enjoyed by  the purpose venture and 
formalization of strategy in consonance with these advantages. The entrepreneur must guard against being 
content with neutralization competitors strategic advantages. The aim should be to have superior strategies 
at least during the initial stages.  
Field Problems of Starting a New Enterprise 
 Identification of a venture after a thorough analysis of the five major aspects described earlier 
should not be regarded as the end of all problems. Rather the real problems have been summarized in the 
following paragraphs. 
(1) Pre-operator problems  
(a) Problem of selecting an appropriate form of business organization. 
(b) Problems related with the acquisition of basic facilities such as sources of raw materials, 
power, transport etc. 
(2) Problems during the construction phase. 
  These would be connected with:  
(i) Acquisition of land; 
                (ii) Construction of building and other aspect of civil works; 
                (iii) Acquisition of machinery and its installation; 
(iv) Preliminary work about  the sources of supply of raw materials , labor and 
managerial inputs; 
(v) Prospecting about marketing; 
(vi) Preliminary work  regarding sources  of working capital; 
(vii) Coordination  problem connected  with the acquisition of different kinds  of 
assets or completion of jobs; SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  54
  (3)  Post Operative Problems of a New Enterprise 
  
Several Problems are common to starting a y enterprise-whether small or large. They need not always arise 
but an awareness regarding them could enable their timely avoidance prevention. Below are given some of 
the post operative problems.  
(i) Lack or absence of profits. 
(ii)  Experience Factor: 
(a) Unfamiliarity of lack of experience in product or services line. 
(b) Lack of experience in management. There is a vast difference between being a machinist and being 
able to manage a machine shop. 
(c) Over concentration of experience .e.g. .focusing only on the area of interest says,    sales, finance, 
production etc and neglecting others.  
(d) Incompetence of management. 
(iii) Sale Causes 
(a) Weak competitive position ; 
(b) Lack of proper inventory control; 
(c) Low sales volume ; 
(d) Poor location ; 
(e) Decline in demand due to recessionary trends in the particular industry ; 
(f) Inappropriate marketing strategy ; 
(g) High production costs and consequent high pricing ; 
(iv) Expense Causes i.e. failure to control operating  expenses that reduce profit and         
Pose a threat to survival of the firm. For instance, borrowing too heavily may force business to 
close if debts cannot be timely paid; 
(v)       Neglect Causes  
                  Common Cases of neglect are; poor health, laziness, family or manage     
                   Problems   .Entrepreneurs needs to establish priorities for themselves relative   
                   To their involvement in the firm. They must concentrate on objectives of the        
                   Firm.  
(v) Capital Causes  
(a) Low a over estimation of capital needs; 
(b) Fund mismanagement ; 
(c) Cash losses; 
(d) Poor debt collection or unfavorable credit terms. 
(vi) Customer Causes .i.e. extension of credit on liberal terms. 
(vii) Personnel Causes. 
(a) High rate of absenteeism &/or labor turnover; 
(b) Unhealthy industrial relations; 
(c) Frequent strikes and lockouts; 
(d) Low productivity ; 
(e) Militant trade unions. 
(xi)       Natural calamities such as burglaries, earthquake .fire etc. 
(x)          Government Regulations. 
      (a)  Difficulty of compliance due to excessive cost burden; 
      (b)  Interference and dilatory tactics adopted by government authorities. 
(xi)       Unmindful expansion so that sufficient business is not generated to sustain   
             Expanded capacity. 
(xii)       Environmental Causes. 
(a) Changes in government policy ; 
(b) Changes in social or political  conditions ; 
(c) Inflationary pressures leading to increases in the input cost. 
(xii)      Production Causes  
(a) Technological  obsolescence ; 
(b) Low capacity utilization ; SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  55
(c) Inability of labor to correctly understand technology ; 
(d) Non availability of spares and replacement ; 
(e) Poor machinery maintenance.  
   
  Reference 
Corporate Collapse; the causes and symptoms byJohn wiley 
Book Recommended 
Entrepreneurship and small business by C L Banasal SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  56
Lesson 19 
Chapter deals with post and field this problems faced by a new concern. 
1. Acquisition of machinery and its installation; 
2. Preliminary work about the sources of supply of raw materials, labour and managerial inputs; 
3. Prospecting about marketing; 
4. Preliminary work regarding sources of working capital; 
5. Coordination problem connected with the acquisition of different kinds of assets or completion of jobs; 
Unless care is taken to ensure proper sequencing of different activities, the project would have cost 
over-run and/or time over run. Here in some kind of PERT analysis could be quite helpful. 
Post Operative Problems of a New Enterprise
Several problems to starting any enterprise-whether small or large. They need not always arise but an 
awareness regarding them could enable their timely avoidance or prevention. Below are given some of 
the post-operative problems. 
• Lack or absence of profits. 
• Experience factor: 
o Unfamiliarity or lack of experience in product or services line. 
o Lack of experience in management. There is a vast difference between being a 
machinist and being able to manage a machine shop. 
o Over-concentration of experience e.g. focusing only on the area of interest say, sales, 
finance, production etc and neglecting others. 
o Incompetence of management. 
• Sale Causes: 
o Weak competitive position; 
o Lack of proper inventory control 
o Low sales volume; 
o Poor location 
o Decline in demand due to recessionary trends in the particular industry; 
o Inappropriate marketing strategy; 
o High production costs and consequent high pricing; 
• Expense Causes i.e. failure to control operating expenses that reduce profits and pose a threat 
to survival of the firm. For instance, borrowing too heavily may force business to close if debts 
cannot be timely paid; 
• Neglect Causes 
Common cases of neglect are: poor health, laziness, and family or marriage problems. 
Entrepreneurs need to establish priorities for themselves relative to their involvement in the 
firm. They must concentrate on the objectives of the firm. 
• Capital Causes 
o Low or over estimation of capital needs; 
o Fund management; 
o Cash losses; 
o Poor debt collection or unfavorable credit terms. 
• Customer Causes: i.e. extension of credit on liberal terms. 
• Personal Causes 
o High rate of absenteeism &/or labour turnover; 
o Unhealthy industrial relations; 
o Frequent strikes and lockouts; 
o Low productivity; 
o Militant trade unions. 
• Natural calamities such as burglaries, earthquakes, fire etc. 
• Government Regulations SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  57
o Difficulty of compliance due to excessive cost burden; 
o Interference and dilatory tactics adopted by government authorities  
• Unmindful expansion so that sufficient business is not generated to sustain expanded capacity. 
• Environmental Causes: 
o Changes in government policy; 
o Changes in social or political conditions; 
o Inflationary pressures leading to increases in the input cost. 
• Production Causes 
o Technological obsolescence; 
o Low capacity utilization; 
o Inability of labour to correctly understand technology; 
o Non-availability of spares and replacements; 
o Poor machinery maintenance; 
Book recommended 
Entrepreneurship and Small business  By C L Bansal SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  58
Lesson 20 
This lecture is dealing with the approach guide lines for approaching lenders. The lecture also explains the 
expectations of a lending institute from borrower.
HOW TO APPROACH LENDERS 
You have explored all means to you to improve your liquidity. You believe you now need a short term 
credit from a bank to finance your trading activities. Your next step is to decide whom to approach. 
You should take this decision on the basis of financing sources available in Pakistan, how you rate their 
effectiveness and your own experience and affinities with these institutions. If cannot obtain the credit you 
need through them, because of the lack of resources or the weakness of the financial sector, it may be 
possible to you to reach overseas institutions. There are also private institutions that provide trade finance. 
Talk to your banker or a financial advisor before you start negotiating with your customers or suppliers. 
Remember the working capital serves to pay for goods and services. The type or terms of credit you obtain 
from a bank should be closely linked to the method of payment you use to settle your creditor’s invoices, or 
that your customers or buyers use to pay you. 
Your bank’s motivations will not be the same as yours. As a lender, it is interested in obtaining a good 
return on money lent, and it does not want to run the risk of not being paid. It will not went to spend time 
and effort discussing your needs, evaluating your company, assessing your transactions and advising you 
without an adequate fee for such services. 
Your aim is to get the best possible advice on payment mechanisms and on the most appropriate related 
facilities; to obtain credit on firms you afford and to ensure that you are covered for all associated risks.  
You will want to look at all options. Your bank on the other hand, may want to solve your problem quickly, 
using techniques that are well known to its staff and that involve least effort and risk.  
You will want the bank to consider your trade transactions on merit, be your partner and share the risks 
with you. The bank may prefer to avoid losing time and may simply ask for changes on your fixed and 
current assets as security. 
On the other hand, your bank is in competition with other institutions. It will want to retain you as a 
customer if it considers you creditworthy and a good person or company to deal with, and if you offer good 
growth potential. 
The following sections in this lecture will examine three aspects and show how the expectations of both the 
borrower and the lender can be reconciled. 
Bank’s Lending Criteria 
There are no standard criteria for short-term credit. Banks tend to set their own internal rules. Nevertheless, 
they are bound by general regulations and guidelines established by the state bank of Pakistan. There is 
usually a lending limit per customer. Banks are required to report any extra exposure to a customer or a 
group of related customer beyond 30% of its unimpaired capital. As per prudential regulations, the bank has 
to make sure also that the the total accommodation availed by the borrower is not more thank 10 times of 
the total capital and reserves (free f looses). 
Another requirement set forth in the prudential regulations is that the debt equity ratio of the borrower may 
not exceed 60:40 and the ration between current liabilities and current assets should not be less than 1:1. 
As per prudential regulations, the bank, as a matter of rule, should obtain copy of accounts of borrower 
related to the business, for analysis and record purpose. The requirement of the account is related to the 
amount of financing required. 
Banks may sometimes invoke their lending criteria or statutory regulations as a pretext for not granting a 
facility to a borrower. There is nothing much you can do about this and in any case, it is unwise to insist on 
borrowing from an unwilling lender. 
Your request for a short-term credit will have greater chances of success if you can satisfy the short-term 
lending criteria set out below. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  59
Good Cash Flow: 
As a borrower, you must show that your performance is positive and that operations are not only profitable 
but also generate enough cash to cover all your commitments.  
Adequate Shareholder’s Funds: 
In other words, you must not be already over committed to other lenders, but have a reasonable proportion 
of your own capital in the business.  
Adequate Security: 
You will not obtain credit from a bank if all of your assets are pledged to other lenders.  
Expertise in Trading: 
Most institutions like to know that you have a good record of successful trading. It is difficult to convince a 
banker to lend you money if you are a complete beginner, or if you’re a starting a completely different and 
new trading activity with untried products and unknown customers or suppliers in countries you have never 
dealt before. 
Good Reputation and Standing: 
Your references and credentials must be acceptable to the lenders. They would no doubt find it difficult to 
convince their loan committee or board to approve an advance to a bankrupt company or a known crook! 
But, even assuming that your past is without blemish, it is helpful to have a backing of a reputable sponsor. 
This could be a well-known person in the business, your trade association or even your customer or 
supplier. 
Specific Purpose: 
Although some lenders will be prepared to grant overdraft facilities on the basis of the security you offer, 
most institutions prefer to see their loans linked to specific transactions. In these cases, the transaction must 
be explained in full detail and shown to be profitable and self liquidating (the money borrowed will be 
repaid from the proceeds of the transactions to be financed). 
Presenting Your Request for a Short-Term Loan 
The way you approach a bank or other lending institution is all-important. Here are a few tips. Most are 
simply common sense ideas, and should always be guided by the elementary rules of the courtesy openness.  
KNOW WHOM YOU ARE DEALING WITH: 
 Unless you are already institutions customers and know it well, find out all you can about the institution 
beforehand. Ask those who know it about their experience with the institution. Seek advice from your trade 
association, chamber of commerce, or association of industry. Try to obtain a copy of the institutions 
annual report and see what its affiliations are, and who its shareholders and directors are. Brochures and 
annual reports, are normally freely available in the banks and other institutions, tell you a great deal about 
their structure, organization and services. Banks should also indicate their lending rates and should give you 
their schedule of their charge and fees for services.  
Give Prior Notice of Your Intentions 
Always call up beforehand for an appointment or sometimes better still write a letter or a fax setting out 
briefly who you are and what you do (if the lender doesn’t know you well), how much need to borrow and 
why. Although you can conduct your transactions by correspondence, it is usually preferable to meet the 
person in charge of short-term commercial lending or trade finance. If the institution is far away or abroad, 
this will obviously be not possible, in which case you should be particularly careful about how to introduce 
yourself and what information you provide. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  60
Be Well Prepared 
Your banker is a busy person and you should come quickly to the point. State who you are, what you do, 
how much money you need and what you need it for. Be prepared to handover a copy of your annual 
report or your financial statements (balance sheet, profit and loss account, budget etc.) as well as a brochure 
on your company’s activities or products. Always make a point of stating clearly of what you intend to do 
with the funds you want to borrow. If your intention is to finance the purchase of goods or services 
essential for manufacturing products for export, tell your banker the whole story; whom your are buying 
from, whom you are selling to, how you intend to pay and get paid. It is always wise to speak to our bank 
about these matters before you sign contracts or agreements with your suppliers or customers or make 
payment arrangements. 
Seek Advice: 
Experienced bankers can guide you and advise you on the risks and dangers of various payment methods, 
on the most suitable way to finance your transactions and on the security you should provide as a guarantee 
for your borrowings. You should also remember to ask about hedging possibilities to cover or reduce risks 
of currency and price fluctuations. 
But Be Cautious: 
Resist borrowing more than you need, or for too long, or at a too high interest rate. Banks sometimes 
propose kinds of credits or payment methods that they are most familiar with, or that are the most to 
themselves or that present the least risk to them. Ask about the costs. Remember there are costs, fees, and 
charges in addition to the interest rate. What about front-end fees? (These are payments deduced from the 
loan at disbursement to cover the lender’s cost of evaluating your request, assessing the risk or opening the 
loan account). What are the back-office fees? On each disbursement, for instance? If the bank to purchase 
foreign exchange or to open a documentary credit applies the advance, how much will it cost? 
Most institutions have standard or sliding scale rates for their services. Never hesitate to ask for a copy and 
seek guidance on how these rates will effect your transactions. If there are to be legal costs, such as lawyer’s 
fees for drafting a loan contract or registering a charge on assets or a debenture, you should obtain 
clarification on these matters before committing yourself to any obligation. 
While Avoiding “shopping around” 
Bankers will not like the idea of your shopping around for the best deal, visiting several institutions and 
making comparisons between them. If you tell them that you have found a better deal elsewhere after they 
have spent hours with you, drawn up documentation and obtained clearance from their loan committee, 
senior management or board, they will feel that you have wasted their time. 
There is in fact nothing wrong in trying to get to know the banking sector and wanting the best deal. But 
you should avoid giving the impression that you are also talking to others after negotiations have reached 
the stage where the agreement is virtually finalized and awaiting management or board approval. The 
success of a good borrower-lender is built largely on trust. Trust is developed over time and is a result of a 
positive experience. The banker will often prefer to try out a prospective customer by offering small, well 
secured loans on a very short-term basis to see how it works. S transactions are successfully repeated, the 
customer’s standing rises and his or her credit improves. When you approach an institution for the first 
time, bear this in mind. The cheapest lender may not in the long run, rove the best. 
Book Recommended 
How to approach Banks  By ITC/SMEDA SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  61
Lesson 21 
WHAT A BANK NEEDS TO KNOW ABOUT YOU
This section discusses the information lenders may need to have before they can assess  your request for 
finance. As stated earlier, it is good to policy to be as open and transparent with your bankers or financial 
advisers as you can. This will enable them to grasp the full situation and to give you appropriate advice. To 
withhold important information, such as your possible liabilities with other lenders or the fact that you have 
already pledged your assets, may cause difficulties at a later stage. 
General Credentials
If the leader you have approached does not already know you well enough, it is best to have some general 
background information ready. This may include the following:  
Letters of introduction: If you are relatively new in business and not yet known in your business 
community, you may find it worthwhile to seek the sponsorship of someone respected by other business 
people who is sufficiently acquainted with you to be able to give you a reference. A short letter, setting out 
your achievements and testifying to your good character and integrity, is a traditional method of 
introduction. Its effect will be positive if the referee is a person well regarded in the business community. 
Your Profile: This is a resume or curriculum vitae, setting out your educational achievements, professional 
training, qualifications and experience, and your employment record and achievements. It is a helpful 
introduction to you and need not be longer than a page or two. If you are a newcomer to the business 
community, your profile will help your bank to assess your capacity for conducting trade, producing goods 
and services for export, and managing people. 
You may also want to attach to your profile any certificate or reference from former employers if you feel 
this will help to show up your experience and capacities, especially if the employer is known and respected, 
and has written favorably about you. 
Brochure on your business: Do not hesitate to hand out your company brochure. This should state what 
business you are in, what your products are and how long you have been trading. A list of clients or 
customers will be very helpful. If the list is confidential, you should say so when you give it to your banker. 
If you are in partnership or have directors in your company, state who they are and draw up a very brief 
resume on each, particularly if they have a good reputation in the business community. 
Bank and other references: If you are approaching an institution that is not your current bank, it is 
important for you to provide bank references that will enable the person you are discussing with to check 
your credentials, particularly with regard to regularity of payments, past borrowing record and general 
standing. You may also give the names of your accountants and lawyers if this is helpful. 
Proof of company ownership or registration: You may be asked to provide evidence that the company in 
whose name you want to borrow belongs to you or has been duly registered. You may also be required to 
provide a sworn list of assets and liabilities in the absence of audited or approved accounts. Always try to 
find out beforehand whether there are any particularly eligibility criteria for which you need to produce 
documents or statements. 
Checklist for a Career Profile or Curriculum Vitae
Keep the profile or CV short – one to two pages at the most. Focus on significant information. Avoid too 
much detail. Your professional experience is most important part of the profile. Present your profile in the 
order suggested below. 
Name: Your given and family names. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  62
Personal Details: Address, telephone and fax numbers; marital status; date of birth; nationality, or 
residence or work-permit status if you are an expatriate; state whether you are a home-owner; list your other 
significant assets (property, land, interest in other companies, etc.) 
Education and qualifications: Start with your most recent qualifications, stating where obtained and in 
what year. Include relevant courses and seminars. There is no need to go back to your primary schooling. If 
you do not have valid qualifications or little educational background, leave this section out altogether. Your 
professional experience will be your best qualification. 
Professional experience: This is the most important part of your presentation. Start with your most recent 
experience. For each firm you worked with, state the starting and ending dates (year or month and year), its 
name (if the firm is your own, says so), your job title and your main area of responsibility. Very briefly, state 
your principal achievements in each job held. Examples of this would be: “exported US$ 450,000 worth of 
cotton garments yearly to Australia over a period of four years;” “managed the firm’s assembly plant which 
employed 20 skilled workers and produced 850 components a month for export.” 
References: You should give the names of persons who can vouch for your professional capabilities as well 
as your integrity in business matters. Avoid naming senior government or civil service officials. 
Financial Situation
A lender will most probably expect you to produce up-to-date financial information on your business. The 
standard financial reports you should have ready are: 
Balance Sheet, Profit-and-Loss account, and Cash-Flow Statements:
According to the prudential regulations if the loan amount is less than Rs. 2 million financial accounts of 
the business, signed by the borrower are required. The borrower and internal auditor of the bank, or a 
charted accountant must sign the accounts where the loan amount exceeds Rs. 2 million, accounts signed by 
a practicing Chartered Accountant, or by a practicing Cost and Management Accountant in case of a 
borrower other than public limited company, which is a subsidiary of a public company. 
The size of your balance sheet and the amount of equity in your business are significant, but by no means 
has the determining factored in your banker’s decision to grant you short-term credit. Your banker may be 
far more concerned with the transactions that the facility will finance, as shall be explained later. 
If your audited accounts are more than, say, three months old (that is, if the closing date of the accounts 
goes back three months or more), you should also have with you a recent operating statement and cash flow 
statement. 
Budget for the Current and Coming Year
This document should show your projected sales and revenues for the current period or the coming year, as 
well as your operating costs and overheads. You should also have a separate paper showing your planned 
capital expenditure, if any. Your  budgeted (or estimated) revenue should be sufficiently detailed to be 
creditable. In other words, the figures must not be simply wishful thinking but based on firm and tentative 
orders to which you may add orders anticipated on the basis of past performance. 
Book recommended 
How to approach Banks by ITC/SMEDA SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  63
Lesson 22 
The prerequisite for approaching a lender which every small and medium scale industry owner should 
know. 
COMMERCIAL INFORMATION 
Details of orders booked: If you are requesting credit to enable you to fulfill  a large or profitable new 
contract, it is advisable to have all the documents, correspondence, quotations from suppliers, draft 
contracts with buyers and suppliers, and your own costing, and calculations ready for discussion. This is all 
the more important if your order is for export. The credit facility you obtain from your bank will almost 
certainly need to tie in with the payment methods that you use with your suppliers or that are stipulated by 
your overseas buyers. 
You are strongly advised not to sign any firm contract with suppliers or customers before you have 
discussed credit and payment methods with your bank. The reason is simple. Most import-export business 
arrangements or contracts stipulate the form of payment and the credit (delayed payment) terms the buyer 
or the seller offer or require. Once the contract is singed it may be too late to alter the terms and this may 
seriously limit the scope of the facilities your banker may be able to offer you. 
Business Plan: If you have an up-to-date business plan for your company, showing intended capital 
investments and forecast revenue and expenditure for the coming three to five years, this is an excellent 
document to produce during discussions with your banker or financial adviser.  
If, on the other hand, you do not have such a plan, you may find it useful to draw one up. It will be of great 
value to you personally, apart from anything else. It will also add to your credibility when you discuss your 
credit request with lenders. You should be able to prepare such a plan yourself, with the assistance of your 
qualified status is necessary. You may also ask an outside accountant or consultant to prepare the plan for 
you. The outline of a short, simple but effective business plan is shown in Box 7. 
An outline of a Business Plan for a Working Capital Facility
The business
• Presentation of the sponsors, shareholders; 
• Background and history of the company, business; 
• Performance to date (key figures) LECTURE NO 15; 
• Brief outline of the firm’s objectives, strategy, and policies. 
Review of past turnover and future trading prospect
• Analysis of past year’s turnover by country, customer highlighting credit terms offered, payment 
performance and bad debts; 
• Analysis of firm orders received, prospects for further orders, customer creditworthiness and 
payment risks.  
The Market
• Survey of the market for the traded products, commodities: demand, supply, pricing, distribution, 
margins and profits, competition, trends. 
Production or procurement
• Summary of production techniques or procurement procedures (if trading). 
Inputs
• Raw materials required; 
• Sources, suppliers, costs. 
Organization and Management 
• Internal management structure 
• Ordering, invoicing, back-office procedures. 
Financial data, projected results, economic justification
• Planned capital and working capital expenditure; 
• Requirements for short-term credit facility and payment methods to be used; 
• Cash flow of operations, transactions; 
• Projected profit-and-loss, and balance sheets; SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  64
• Economic benefits of the project net foreign currency earnings. 
Feasibility study: Feasibility studies are usually carried out in connection with medium- or long-term 
projects and are consequently prepared, among other reasons, as an aid to raising medium- to long-term 
project loan finance.  
You may find yourself ready to start a new project or to expand an existing activity, and you need more 
capital to finance the additional capital goods required (e.g. machinery, tooling, spares and raw material). It 
will be necessary for you to produce  a feasibility study for such projects for presentation to your banker 
during your discussions. You will also need to give your banker copies of draft or actual loan agreements 
with other lending institutions. These are important because the loan agreements may stipulate that you 
cannot borrow from another leader unless the loan is subordinated to them. This may mean that you cannot 
pledge fixed or current assets if the first lenders have fixed and floating charges on such assets. You may be 
limited to providing your bank with a second charge or some other, less secure, form of guarantee. 
In many respects, the feasibility study is not dissimilar in its presentation to the business plan. 
Checklist for Feasibility Study
The Business:  
• Presentation of the sponsors, shareholders; 
• Background and history of the company, business; 
• Performance to date; 
• Brief outline of the firm’s objectives, strategy, and policies. 
The export programme and equipment required:
• Detailed description of the proposed programme stating: buyer, goods, quantities, quality, shipment 
schedule, prices, shipping terms, packing conditions, inspection procedures, other formalities; 
• Details of equipment required, sources and costs. 
The Market
• Summary of production techniques or procurement procedures (if trading). 
Production or procurement
• Summary of the market for the traded products, commodities: demand, supply, pricing, 
distribution, margins and profits, competition, trends. 
Inputs
• Raw Material required; 
• Sources, suppliers, cost. 
Organization and management
• Internal management structure; 
• Ordering, invoicing, back-office procedures. 
Eligibility for export incentives, promotional schemes
• Benefits the business is entitled to, export premiums, concessionary loans. 
Financial data, projected results, economic justification
• Planned capital and working capital expenditure (equipment and raw materials); 
• Finance required to purchase equipment; credit and payment methods; 
• Cash flow of operations, transactions; 
• Projected profit-and-loss and balance sheets; 
• Economic benefits of the project, net foreign currency earnings. 
Book recommended           
How to approach banks by ITC/SMEDA SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  65
Lesson 23  
Deals with the types of collaterals /guarantees/assets and pledge techniques for security.  
GUARANTEES OR COLLATERAL YOU CAN OFFER 
Not many lenders will consider granting you, or anyone else for that matter, a loan without security. The 
question will come up early in the  discussion. What guarantees or collateral can you offer? The terms 
collateral and security really mean the same thing.  They are guarantees you give to lenders by pledging 
assets, which they can seize and sell off, if you do  not payback the loan.  .  There are other forms of 
guarantees that can secure a loan, such as an insurance policy to the benefit of the lender, or an 
understanding by a third party to repay the loan, should default. The point is that, whichever way you turn, 
you will obtain a satisfaction from a lender only if you have something to offer should you default in your 
repayment obligations. The most common form of security is a charge (a pledge) on fixed assets, 
particularly land and property. Most lenders feel that land and property are readily marketable if this means 
selling them off at a price below their market value. Moreover, land and property are evidenced by the title 
deeds and, in many countries, the authority’s register these titles and any encumbrance would also be noted 
when an asset is encumbered, it means another party has a valid claim on it. When an asset is pledged to a 
lender, it is encumbered and it cannot be pledged  a second time to another party unless the two parties 
agree to share the security.  
Other fixed assets can also serve as a security: machinery, equipment, vehicles and suchlike. But it is often 
impractical for a lender to consider these as security because their market value is often difficult to 
determine, especially if they are not new.  Instruments are sometimes acceptable to the lenders as collateral, 
particularly if they can be easily realized (sold). These are evidenced by share certificates of the companies 
listed on the stock exchange, bonds, debentures, treasury bills etc.  
You can pledge current assets: stocks of raw materials, finished goods, and commodities for exports, even 
receivables. The easiest net asset to pledge is cash. This is called cash collateral. Your loan is secured by 
money! In practice, borrowers resort to this form of security when they have liquidity in another bank, 
which they do not want to touch. (It may be in another currency or tied up in investments. It may be funds 
owned by a third party or even by the borrower, but not part of his or her business).  
When you approach an institution for short-term credit,  it is useful to have a list of assets that you are 
prepared to pledge as a security for the loan. If these are fixed assets for which you have the land or other 
property titles, bring copies with you to show the bank. If you have marketable stocks of raw materials or 
finished products or, better still, internationally quoted stocks of commodities that are not yet sold, bring 
warehouse receipts or inventory lists with you. If you do not have warehouse receipts, delivered by a third 
party and attesting to the quantities or values of the commodities stored, you can usually obtain a certificate 
from an inspection company evidencing the quantity and quality, sometimes even the price or value, of the 
goods stocked. Your list of receivables is also useful, because your bank may say that it would be willing to 
discount some of them, purely and simply, rather than lend you money.  
Financial institutions rarely lend the full value of the security taken. The reason is plain enough: should they 
need to sell the security because of default in the payment, the price they obtain may be less than the value 
of the loan. The amount of cover needed for loans varies from country to country and asset to asset. In 
some cases you may to pledge assets worth two or more times the amount of the loan.  
Typical Collateral  
Land and buildings: first, second mortgages, debentures on property;  
Other fixed assets: charges, debentures on machinery, equipment, vehicles;  
Share certificates in the borrowing company;  
Guarantees from banks, other institutions, export credit guarantee and insurance schemes, third 
parties;  Cash; Receivables: invoices, bills, promissory notes; Stocks or inventories of finished 
goods, commodities, warehouse receipts;  Raw materials; Investments, marketable securities.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  66
Negotiating Short Term Credit  
Negotiating with a lender (who should be ready in principle to grant you a short-term facility) relies more on 
how well you are prepared than on any particular bargaining skill. A good knowledge of your business and a 
sound grasp of all the facts and figures on your results, current situation and prospects are the most 
convincing arguments you can put forward. As already stated, lenders aim to get a good rate of interest on 
their money at a little risk. They will probably prefer the types of facilities and payment methods that their 
staffs are most familiar with, and which do not present too much back office effort or time. As their time is 
precious, lenders will try to obtain fees for services rendered.  
Negotiations should benefit both the parties and each must come away feeling satisfied with the outcome. 
The relationship will perhaps develop into a long-term one, with the bank growing to appreciate and trust 
you as transactions develop and your business expands. Bankers are also keen to keep good customers. 
Banks work in a competitive environment and will vie with one another to get business. If your bank likes 
to deal with you, because it is pleased with they way the transactions are conducted and there is a feeling of 
mutual satisfaction and loyalty, your negotiation position will be strengthened and concessions will be 
granted in your favorite in due course.  
But building up such relationship will take some time. In the beginning you may have to bear higher charges 
and pay more fees, because you are new to the financing sector and must first demonstrate your worth.   
Obtaining the Most Favorable Terms  
There are many ways of arranging a credit package, especially as a far as the trade finance is concerned. 
Always inquire into the cost of the facility offered and compare this cost with those of the alternatives. If 
you are able to show the bank that it would be cheaper for you to obtain the same result using another 
method, point this out tactfully but firmly. But know your facts. If, for some instance, the bank’s interest 
rate is higher than the bank rate your supplier is prepared to accept for trade credit, state it clearly and be 
prepared to show a letter to that effect.  
In foreign trading, it is  virtually impossible to avoid the banking system if you are an exporter or an 
importer. Most payment methods require a third party to hold money or documents in trust until an 
obligation is satisfied. The credit you obtain from your bank may be used by the bank itself to pay your 
supplier (e.g. by opening a documentary credit) or to  give you an advance until payment is made by the 
foreign buyer, with the bank reimbursing itself from the proceeds of the export transaction.  
Seek the bank’s advice on the different methods of payments and credit facilities available. Don’t stop at the 
list given in the bank’s brochure or leaflet. Explore all the possibilities, but remember that your banker will 
be more knowledgeable than you are about the risks, advantages and drawbacks of each system if you are 
new to the business. Tact and diplomacy are useful; avoid marring relationships that could prove invaluable 
later on. It is also worth remembering that the financial sector is a close-knit community despite the 
competition among its members. A banker will ask for and will easily obtain references on a customer from 
another bank.  
Getting the most favorable terms is not only the matter of obtaining the lowest interest rate.  
Note: fees, commissions and charges vary from bank to bank but the difference is quite significant. In the 
case of a documentary credit, for instance, the fees are quite high-the issuing bank charges around 0.4% on 
issuing the documents, around 0.25% is charged by your bank on arrival of the documents, and for each 
service rendered, the bank will charge a fee importers are strongly advised not to accept payment terms 
before being sure of the amount of the fees, charges or commission that may prove to be very expensive in 
the country from which they are buying. You may in this case ask your bank to enquire about the level of 
such costs in the country from which you are importing.  
The best terms for yourself must also include what is most convenient for you. Avoid for instance, tying up 
fixed assets if you know you are going to need them as a security for a medium-to longer term loan in a few 
months to finance the purchase of the capital goods such as vehicles or machinery.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  67
Checklist for Commission Fees and Charges  
Appraisal Fee (Or Front-End Fee): Percentage of total facility paid up front, often as a deduction from 
principal disbursed. Amount varies from one institution to another.  
Commitment Fee, Interest Rate Per annum on Un-Disbursed Portion of Facility. This is often 
waived. Rate usually varies from ½% and 1%.  
Interest on Outstanding Principal, Overdrafts Expressed as a Per Annum Rate. Rate may reflect 
lender’s assessment of risk. Low rates may be available through incentive schemes for exporters or for 
development components considered for special economic benefit to the country. (The method of 
calculation varies from one institution to another. You should make sure this method is thoroughly 
explained to you. Fro instance, interest may be calculated on day-to-day balances, or on monthly overdraft 
ceilings, on a 360-day year and so on)  
Legal Costs and Charges. Expenses incurred in preparing the legal documentation and drawing up 
charges, debentures. Mortgage fee 1% of the mortgage value, insurance@ 1 % of the sum ensured, stamp 
duty @ 1% of the value, registration fee 2% of the mortgage value.  
Revenue Office Fee: Disbursement fees. Amount charged by the lender as a flat fee at each disbursement 
if there is more than one.  
Charges for Payment Facilities, Services. Fees and commission charged for opening and confirming 
L/Cs, collection and other sundry services rendered by the banks.  
Discount Rates. Percentage taken by the bank for discounting receivables  
Finally, always keep in mind the purpose of borrowing. To survive in the business, you have to be 
competitive, which means in minimizing costs and overheads. If you borrow, it must always be the better 
alternative to not borrowing, and this can only be so if the terms and conditions are right. If the financial 
charges and related costs of borrowing are not to your advantage, and risk putting you into a situation 
where you are no longer competitive as a manufacturer or trader, make this clear to your banker and turn 
down his offer to credit unless he is prepared to revise his conditions. The banks must always be your 
partner in competitiveness.  
Improving Your Negotiating Position  
Obtaining short-term credit from your bank is hardly likely to be a one-off affair. The chances are that, after 
the success of your initial transactions, your business will grow and you will become a regular customer for 
credit facilities. How can you then improve your negotiating position?   
“Be a good player” is the first and foremost rule. Build up your reputation as someone who always pays on 
the dot. Be particularly careful to honor interest payments on time. Interest payments are the bank’s 
revenue and affect its operating results. Banks have to apply stringent credit risk management rules, usually 
enforced by regulatory bodies for the banking system. If interest is paid late, banks may have to constitute 
provisions for risky debts and this affects their balance sheets. Late payment will give you a bad mark and 
you may become branded as a poor payer and a risky debtor, making it harder or more expensive for you to 
borrow in the future. Being punctual with your interest payments does not mean that you can be late with 
the payment of the installments on the principal. 
They are also important but, because loans to customers are assets on a bank’s balance sheet, they lose their 
value (through the constitution of provisions) only if the amount due is outstanding for more than two or 
three months after the schedule repayment date. This means that a bank will not be too worried if you are a 
week or so late with your payment of the installment on principal. But the golden rule is to let the bank 
know beforehand. Do not wait until you receive a reminder or a curt telephone call. Explain as early as you 
can that there may be a delay, owing to late payment, for instance, by a customer. Provide the bank with SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  68
supporting evidence of the fact that you will be getting the funds in due course (for instance, a written 
undertaking from your customer or an accepted bill or a promissory note). Your bank may even be able to 
assist you by discounting receivables to improve your liquidity or advancing your money against warehouse 
receipts  
Book recommended  
Entrepreneurship and Small business Management by CL Bansal  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  69
Lesson 24 
All businesses need sound financial management and small firms are no exception to that rule. Proper 
management of account s with Performa cash flows, profit and loss accounts and balance sheets are 
essential if a firm is to survive and prosper, as is variance analysis comparing what was planned and 
with what actually occurred. 
Aspects of Financial Management
• Winning the Cash Flow War.  
• Understanding the Nature of Profit.  
• Breaking Even.  
• Working Capital Management.  
WINNING THE CASH FLOW WAR 
Most of the business founders think their problems are over once customer starts to roll in. Unfortunately 
they may have only just begun. One of the common characteristic that new and small businesses have in 
common is a tendency to change their size and shape quickly. In early weeks and months customers are few 
and each customer mean a large percentage increase in sales.  
A large increase in sales in turn  means an increase in raw material and perhaps more wages and other 
expenses. Generally these expenses are to be met before your customer pays up. But until the money comes 
in, the business has to find cash to meet its bills. If it cannot find the cash to meet these day to day bills the 
business very often goes bankrupt. Bankers have a name for it. They call it over trading. It means taking on 
more business than you have the cash to finance. Sales growth is a natural to successful new business as 
physical growth is to baby. And just as baby runs  out of clothes, new businesses run out of cash. The 
following measure will help you to minimize the need for extra cash to finance the sales growth.   
a Send Bills Out Promptly.  
 Have a list of debtors, who owe money must be chased up for payment. It is good idea to list the debtors 
by age of debt as this shows who owes how much and for how long. Take non-nonsense approach with 
them and stop suppliers to people who take too long to pay or threaten to sue.  
b. Check Credit Ratings.  
 Before taking on a new or big customer have them checked out. If they are blue-chip you may be able to 
factor the debt and get up 80% of the cash owed immediately. Alternatively, offer discount for cash and 
charge interest on over due amount.   
c. Keep Stock Levels Down.  
  
The chances are that the opening stock will be out of line with customer demand. After all, before the start 
companies have to guess what will sell. Once a pattern develops to emerge, order accordingly. Too many 
new ventures spend all their cash on opening stock.  
d. Take Credit.  
 As rule of thumb successful business men and women try to take as much credit as they are giving. So 
if their customers take a month to pay, they aim to take a month’s credit from their suppliers. 
Understanding the Nature of Profit  
A significant number of small business firms operate largely on a cash basis. That is, most of their 
transactions and income come in either as cheques or in folding notes. While it is certainly very pleasant to; 
be able to conduct your business affairs in this way. Cash can often give rise to misleading signals. The 
whole problem arises from the difference between accounting definition of Profit and common-sense 
definition of cash. Cash and profits are not same thing, even in cash business, and a business need both 
cash and profits to survive. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  70
To make matters even more confusing, there are at least three sorts of profit to keep track of. The 
fundamental difference between cash and profits can best be explained under the following heading.   
a. The Realization Concept.  
 A particularly prudent sales manager once said that an order was not an order until the customer cheque 
had been cleared, had consumed the product, had  not died as a result and finally, had shown every 
indication of wanting to buy again. In accounting, income is usually recognized as having been earned when 
the goods (or services) are dispatched and the invoice sent out, not when an order is receive, or on 
assumption of firm order, or expectation of prompt payment. 
If it is possible that some of the products dispatched may be returned at some later date. This means that 
income and consequently profit can be achieved in one period. And have to be removed later on. 
Obviously, if return can be estimated accurately, then an adjustment can be made to income at the time. 
b. Cost of Sale.  
 Obviously the goods which have not yet been dispatched must still be held in stock. A vital calculation is 
that of how much stock has been used up over the period. This is calculated by adding the opening stock to 
any purchase you have made and taking away the stock that is left to get it right.  
Stock used over a period = Opening stock + purchases – Ending Stock.  
The materials used in business are usually a major element of expense and as such are separated from the 
rest of expenses. For a manufacturing company materials are easy to define. For service business the sum is 
less obvious, but still necessary.  
c. Matching Expenses.  
 Expense is a general name given to the cost incurred in selling marketing, administrating, distributing and 
advertising a company’s products or services. Some of these expenses may be for items not yet paid for. 
The profit and loss account sets out to “match” income and expenditure to the period in which they were 
incurred.   
Breaking Even 
While a business has difficulty in raising start-up capital paradoxically one of the main reasons small 
businesses fail in the early stages is that too much start-up capital used in buying fixed assets. While some 
equipment is clearly essential at the start, other purchase can be postponed. This may mean “desirable” and 
labour saving devices have to be borrowed or hired for specific period. This is not as nice as having them to 
handle all the time. But if the photocopiers, minicomputers, typewriters and even delivery vans are 
purchased into business they may become the part of fixed cost. The higher the fixed cost the longer it 
usually takes to reach breakeven and then profitability. But small business has to become profitable 
relatively quickly or it will simply run out of money and die. Difficulties usually begin when people become 
confused by different characteristics of cost. 
Fixed cost is a cost which remains fix in total but varies per unit of sales, e.g. rent of the shop or salaries of 
employees.  
Variable cost is a cost varies in total but remains fixed per unit of sales, e.g. direct material, direct labour. 
Here is an example; if rent is $10,000.The angled line running from the top of the fixed costs line is the 
variable cost. In this example we plan to buy at $3 per unit. so every unit we sell adds that much to our 
assets. Only one element is needed to be calculated is breakeven point. We plan to sell it out at $5 per unit. 
So this line is calculated by multiplying the units sold by that price. 
  
The breakeven point is the stage when a business starts to make a profit, when sales revenue begins to 
exceed both fixed and variable cost.  
Breakeven Point formula 
Fixed Costs=Selling Price–Unit Variable Cost  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  71
Breakeven Point = Fixed Costs
Selling Price – Unit Variable Cost  
10,000 = 5,000 units  
5 - 3  
Profitable Pricing  
To complete the breakeven picture we need to add one further dimension-profit. 
It is a mistake to think that profit is an accident of arithmetic calculated at the end of year. It is specific and 
quantifiable target that you need at the outset.  
Breakeven Profit Point Formula = Fixed Costs + Profit Objective
Selling Price – Unit Variable Cost  
Let’s go back to our previous example. If you expect a return of say $4,000 then   
Breakeven Profit Point Formula = 10,000+ 4000 = 7,000units
5 – 3  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  72
Lesson 25 
Working capital management or current asset management is one of the most important aspects of overall 
financial management in an enterprise. It is basically concerned with the management of current assets and 
current liabilities and inter relationship between them.  
MEANING OF WORKING CAPITAL 
Working capital is the amount of funds needed by an enterprise to finance its day to day operation. It is the 
part of capital employed in short-term operation such as raw materials, semi  finished products, sundry 
debtors. 
Because of its variable nature, the working capital is also referred to as circulating capital. It may be pointed 
out that the total working capital is composed of two parts. 
1) Regular Capital 
2) Variable Capital 
Regular Working capital is required for permanent investment in any business for holing certain minimum 
quantity of raw material, finished product or cash. Such investment is irreducible minimum and remains 
permanently sunk into business.  
The remaining portion of working capital is variable. The variable portion  first  gets  tied  up  into  raw 
materials which are then converted into finished goods. On the sale of goods it gets converted into account 
receivables or cash and circle is then completed. It is depicted in following figure.    
Cash       Raw Material            Stock in Process            Finished Goods      Bills Receivable       
Working Capital Cycle
“Different Senses of “Working Capital” 
The term working capital is usually used in two different senses namely. 
1) Gross Working Capital 
2) Net Working Capital 
Gross Working Capital 
It represents total value of current assets. In other words, it is the sum total of net working capital and 
current liabilities. It is a quantities concept showing the total amount available for financing the current 
assets. It cannot reveal the true position of the company. For instance, every increase in borrowings will 
increase the gross working capital but net working capital will remain the same. 
 Net Working Capital 
It represents excess of current assets over current liabilities. Current assets include cash, debtors, stock, and 
bills receivable, Current liabilities include bills payable, accounts payable, expenses payable. It indicates the 
liquidity position of an enterprise i.e. the soundness or otherwise of the current financial position. 
  The ratio of 2:1 between current assets and current liabilities is considered sound. The concept of net 
working capital is quantitative concept indicating firm’s capacity to meet operating expenses and current 
liabilities. Net working capital is increased only when there is an increase in current assets without 
corresponding increase in current liabilities.  
Net Working Capital = Current assets – Current liabilities. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  73
Significance of Working Capital
• Conversion of cash into inventory.  
• Conversion of inventory into receivable. 
• Conversion of receivable into cash.  
These events constitute operating cycle of business. If all these events could happen simultaneously, there 
would not arise any need for working capital. Since  cash inflows and cash outflows do not match, an 
organization need necessary cash and liquidity to be able to meet its obligations. Thus adequate capital is 
required for smooth operation of any business concern. 
Sound working capital management results in maximization of productivity and Profits. It requires the 
maintenance of proper balance between working and fixed capital, so as to maintain both profitability and 
solvency. Proper management synchronizes cash receipts and cash outlays. 
   
For small concerns, efficient working capital management is still more essential to ensure purchase of inputs 
at competitive prices and timely payment to factors of production. It may be noted that shorter the gap 
between spending of money on production of goods and the recovery of money through rapid sales 
turnover, the better shall be the quality of working capital management. 
Factors Affecting Working Capital Requirements
In case of a small enterprise, the various factors affecting its working capital requirements. 
Size of Business.  
Size of unit and the volume of business. 
Nature of Process. 
Nature of production process i.e. lengthier the duration of production, higher shall be the working capital 
needs and vice-versa.  
Proportion of Raw Materials and Total Cost. 
Proportion of raw material to total cost must be decided. 
Terms of Sale & Purchase. 
Terms of sale and purchase e.g. sales are on cash terms, lesser working capital will be sufficient. 
Turnover of Inventories. 
If inventories are large and their turnover is slow, larger working capital would be needed. 
Labour Vs. Capital Intensive. 
Labour vs. capital intensive, the former requiring higher amounts of working capital. 
Cash Requirements. 
Cash requirements will have direct impact on working capital quantum. 
Banking Facilities.  
Availability of goods and dependable banking facilities reduces working capital needed. 
Seasonal Requirements. 
Seasonal requirements may push up the amount of working capital needed. 
Contingencies. 
If the demand and prices for small concerns products are subject to wide fluctuation, contingency provision 
will have to be made for arranging higher amounts of working capital. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  74
Determination of Working Capital Needs
Working capital requirements of a small enterprise vary from unit to unit and in accordance with the 
difference on the nature of the enterprise. Broadly speaking, working capital should be adequate to meet 
operating expenses like raw materials, labour, factory and other overheads etc. Operating expenses can be 
ascertained from the final accounts of the firm. But the working capital requirements needs not be equal to 
the level of expenses. Operating cycle is of primary significance in every case.     
Working Capital Requirement Formula =       Operating Exp in Previous Year 
                                                                              Number of operating Cycles in Year 
Ingredients of Working Capital Management in Small Enterprise
Budget the Material Requirements. 
Budget the material requirements and devising a proper system of control. 
Production Goes on Uninterrupted. 
Ensure that production goes on uninterrupted so that there id minimum blockage of working capital in the 
production process. 
Realize Cash Fast. 
Expeditious dispatch the finished goods to realize cash fast.  
Follow the Bills. 
Follow the bills for early realization of cash. 
Identify Surplus Cash. 
In the field of cash management, clearly identify the quantum of really surplus cash which could be utilized 
to meet financial obligations. 
Working Capital Sources. 
Ensure proper management of working capital sources so that there is no costly fund rising. There must be 
a judicious blending of different resources so that sufficient funds are raised at the cheapest cost. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  75
Lesson 26 
RECRUITMENT, SELECTION AND TRAINING 
Talented employees are the key assets of the company. The problem with small business entrepreneur is 
that it cannot afford the luxury of a full time specialist in personnel area. The entrepreneur himself is 
generally a novice and tends to look after this aspect rather haphazardly. Either the owner personally takes 
care of the personnel function or delegates it to an employee who performs it along with his main job. The 
general tendency is to hire the first person who comes the way and accepts the lowest salary. Their basic 
thrust is on marketing, regarded as primary to existence.  
DEFINING JOB REQUIREMENT
The pre-requisite to efficient selection is the systematic defining of requirements of each task. The 
identification process has three phases; 
• Conducting job analysis, 
• Developing job descriptions, and 
• Preparing job specifications. 
JOB ANALYSIS 
It is the process of investigation and collection of pertinent information about each task in terms of skill, 
abilities, duties and responsibilities. It covers; 
a) Job title, 
b) Department to which it relates,  
c) Line of supervision, 
d) Description of job including major and minor duties 
e) Relationship with other jobs i.e. promotional avenues. Transfer, possibilities, experience required 
etc. 
f) Unique job characteristics (location, physical setting), 
g) Type of material and equipment used, 
h) Educational qualifications, 
i) Experience, 
j) Mental and manual dexterity, 
k) Physical requirements, 
l) Working conditions. 
Job Description 
It consists of a written statement of the major and minor duties involved in each task along with a 
description of responsibilities, work conditions and task requirements e.g. hazards, time involvement etc. 
The job description, therefore, focuses on what, why, when and how tasks are to be performed.    
Job Specification 
It describes the salient features of the person expected to fit in the job. It enumerates qualities, knowledge, 
skills and abilities an individual should possess to perform satisfactorily along with such other characteristics 
as planning, leadership and decision-making abilities, experience, education etc. It provides a standard 
against which to measure how well an applicant matches the job. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  76
RECRUITMENT- ENGAGING THE EMPLOYEE
It is the translation of job specifications into actual recruitment of the employee by exploring main sources 
of supply. The major sources of supply could be; 
1. Current employees or references i.e. asking friends and acquaintances to provide a good person. 
2. Newspaper advertisement specifying the requirements of the position to attract individual with 
appropriate qualification.  
3. Drop-in applicants i.e. individuals who occasionally drop in to inquire if any job is available. It is 
better to take down some information relating to them. 
4. Unsolicited application i.e. those who may have applied in anticipation of vacancy. Maintenance 
of record of them could be advantageous. 
5. Technical journals to look up to candidates with specific technical qualifications and background. 
6. Universities, colleges and technical institutes. 
7. Employment agencies – public and private. 
8. Former employees who may have voluntarily quit. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  77
Lesson 27 
SELECTION AND HIRING THE RIGHT CANDIDATE
It involves a number of activities which may be performed either by the owner-manager himself or with the 
assistance of specialists.  
Following is the process of selection. 
• Application Blank 
It contains a written record of candidates qualifications, name, experience, references etc. from a perusal of 
the record, a broad idea can be formed about the applicant’ potential. 
• Personal Interview 
The purpose of this interview is to ascertain technical competence of the candidate and his capacity to meet 
the requirements of the position. The fundamental mistakes committed in interviewing are; 
1) Not spending enough time analyzing the requirements of the job to be filled. 
2) Failing to ask right questions to test strengths and weaknesses of the candidate, 
3) Relying too much on gut reaction instead of making an objective analysis. 
• Checking References 
References listed by the applicant should be cross – checked through telephone and preferably through a 
written letter. 
• Employment Tests 
Though not a sole criterion of selection, these tests are making the employee selection more efficient. These 
are;- 
1) Aptitude test to measure mechanical, electrical, manual dexterity and other potential talent. 
2) Achievement test to measure performance (skill proficiency) 
3) Intelligence test to measure general mental abilities e.g. verbal ability, reasoning, comprehension etc. 
4) Personality test to select managers. 
• Final Interview 
It is designed to final impression based on earlier assessments and particularly to ascertain interpersonal 
competence (capability to go along well with others), whether he has autocratic/democratic disposition, 
cooperativeness, rigidity flexibility. The interviewer should do well to adopt a balanced approach. He should 
guard against “Halo effect” i.e. forming rational judgment on the basis of first impression. What happens is 
that the interviewer forms a favorable or unfavorable impression of the applicant very early and searches for 
confirmation. To guard against it, the interviewer should withhold judgement until after the interview. 
• Physical Examination 
Physical examination to determine whether the prospect meets health standards demanded by the job. 
Orientation
The new employee should be provided thorough orientation regarding company policies and specific nature 
of the job. It markedly reduces apprehension during the first few days of the employee. He should be 
introduced to colleagues, explained as to how the job fits into overall goals of the company, the operations 
and conditions of employment. Some employers have” Employee Handbooks” containing written 
information about salient aspects of company e.g. company’s expectations of employees, pay-policies, 
working conditions, fringe benefits etc.  
Wage and Salary Administration
Principal object of a compensation plan is to motivate employees to achieve higher levels of performance. 
Following are the elements of wage and salary administration. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  78
1. Wage & Salary Level. 
2. Wage & Salary Structure. 
3. Individual Wage Determination. 
4. Method of Payment. 
5. Individual Compensation or fringe benefits. 
6. Management Control. 
1- Wage & Salary Levels and Structure 
The wages should be established by reference to the following:- 
1. Prevalent Wage Levels in Industry. 
2. Compliance with Minimum Wages Laws and other enactments governing compensation. 
3. Standards and Values of the entrepreneur. 
4. Consent of Trade Union. 
By adhering to the above, a small firm can hire and retain productive work force. 
2-Wage Determinations and Method of Payment 
Determination of compensation for each position is the second step in salary administration. More 
responsibilities and more difficult a job, higher should be the pay-packet. Also establish a range of 
compensation for each position. The wage structure must be such that the staff has the motivation to work 
for vertical movement. The incentives and fringe benefits associated with each position should also be 
settled. To attract qualified, hardworking and loyal staff, small firms may introduce special awards. 
 Benefits to be offered to managers pose special problem. The popular forms of benefits given to 
them include: 
1. Stock Option. 
2. Profit Sharing. 
3. Use of Company Vehicle. 
4. Club Membership. 
Small firm should use its limited resources carefully and devise a productive salary administration. Broad 
objectives of a good salary program include; maintenance of competitiveness, capacity to attract managers 
of superior caliber, rewarding superior performance and motivating staff to achieve higher production 
levels. Two more ingredients of efficient compensation plan are:- 
1. It should link reward and performance, 
2. It should ensure payment of reward as soon as after achievement. 
Compensation plans suitable for small businesses are:- 
1. Straight salary. 
2. Hourly wage-to reward employees whose work is difficult to measure or where employer has no 
control over output. 
3. Piece rate. 
4. Commission based on sales. 
5. Combination of salary and commission. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  79
Lesson 28 
TRAINGING AND DEVELOPMENT
      Objectives of Training 
1) To improve job performance. 
2) To develop employees for new responsibilities. 
3) To prepare employees for promotion. 
4) To reduce accidents and wastage. 
5) To instruct in the operation of new equipment. 
6) To ensure management succession. 
Effective management succession requires prior planning. Seemingly simple matter has special problems in 
the case of small business particularly when it comes to its practical implementation. The entrepreneur is 
moulded in thinking in a groovy fashion. Moreover, training is not a one time job. It is a rather continuous 
process. Training seeks to upgrade an employee’s knowledge to keep abreast of changes in competitive 
business environment and prepare for advancement to challenging opportunities. 
Before initiating a training Programme, the owner/manager should ascertain as to what training would 
induct change. Change herein implies the attainment of improved ability. The change should benefit both 
individual and organization. The change should occur in the following five areas:- 
Knowledge  
It refers to the storage of information by an individual for use in problem-solving and decision-making. 
Greater the amount of knowledge, better equipped shall be a person to accomplish a job. 
Attitude 
It is a state of mind which creates an urge to work for personal and organizational growth. 
Ability 
It is the proficiency in performance of a given task. 
Job Performance 
It measures how well the individual meets the requirements of a position. 
Operational Results 
These indicate how well the organization has been able to achieve its objectives and goals. 
Conditions Facilitating Training And Development In Small Company 
1. Existence of a board that insist on management succession program and its follow up. 
2. Steady growth of company which stimulates the need to prepare staff for foreseeable change. 
3. Recognition of need for training by the entrepreneur who devotes his time and energy towards it. 
4. Freedom given by entrepreneur to young executive to new experiment with new ideas and accept risk 
connected with it. 
5. Degree of delegation of responsibilities. 
Methods of Training 
1. On-the-Job training. 
It is the most practical and most often used technique in small business. Depending on the complexity of 
task and experience level of the employee, the training may vary from few hours to several days. Training of 
this kind is given in three phases. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  80
a. Demonstration 
The job is demonstrated and each stage is explained. It is done slowly so that trainee can ask questions 
as well as provide feedback on his understanding of work procedure. 
b. Performance 
Performance i.e. the employee applies what he has learned in the preceding.   
c. Inspection of work 
Inspection of work of employee is to provide immediate reinforcement of correct method of 
performance. 
2) Apprenticeship Training. 
Apprenticeship training is the from of training that combines both formal classroom learning and on-thejob training experience particularly in technical cadres. 
3) Job Rotation. 
It is particularly beneficial in the case of small companies wherein each employee has through 
understanding of different functions. Employees are moved from job to job for few days. It helps 
employees combat the problem of monotony and boredom because of varied work experience. 
4) Group Training Through Conference Method.
Major advantage of this technique is that participant has opportunity to express their viewpoint and share 
their experiences through a discussion of a common problem. 
5) Heir Apparent Technique.
In it, entrepreneur identifies the person to be trained for management succession. He is encouraged to learn 
every facet of company’s functioning. He is rotated trough various positions of the company and is 
gradually given increasing responsibility. 
6) Off the Company Premises Training.
It includes: 
a. University & Technical College. 
b. Correspondence Course. 
c. Training Films. 
Evaluating Training Needs in Small Business 
The evaluation of training needs in a small business can be done by asking the following.   
1. What are the objectives of training? 
2. What do employees need to learn? 
3. How much will the program cost? 
4. What will be the method of instruction?  
5. What kind of physical facilities would be needed? 
6. What shall be the duration of training? 
7. Who will conduct training? 
8. How will effectiveness of program be measured?   SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  81
Lesson 29 
CONDITIONS THAT STIMULATE LEARNING 
• Behavior of Boss 
Boss is the key figure in an organization. Others tend to emulate him. Every meeting between boss and 
subordinate presents a teaching learning situation. If the boss favors training and development, the 
subordinates tend to become positively inclined to  learn. Therefore, the boss should exhibit a tendency 
towards learning and training.  
• Behavior of Informal Group. 
Informal groups set the behavior norms for its individual members. It may either support or resist the 
introduction of any change. If the informal groups support training, measure would find a motivated group 
inclined towards obtaining it.   
• Influence of Formal Organization. 
The organizational structure, policies, procedures, objectives etc. reflect and reinforce the behavior which 
the formal organization prizes. For instance, if the company keeps the top management within the family or 
has rigid control, would little opportunity for growth. Learning is stimulated when there is openness, lack of 
constraints and climate of exploring new ideas and the objectives of the organization support training and 
development. 
• Economical &Technological Influence. 
A rapidly growing company in an expanding field offers more opportunities through training.   
• Performance Appraisal 
It is a form of counseling and coaching. It is used for defecting and correcting errors. It is the process by 
which owner gathers information about each employee’s performance, effectiveness and communicates the 
same to employee. It includes 
a Establishment of Standards. 
b Recording of Performance. 
c Reviewing of Performance in accordance with Standards. 
d Taking Corrective Action. 
• Purpose of Performance Appraisal 
a To evaluate performance over a specific time. 
b To motivate employees through performance feedback. 
c To evaluate individual employee’s potential for growth and development. 
d To collect information for decision making. 
e To evaluate effectiveness of training program. 
Limitations of Performance Appraisal 
Limitation of Job Description 
People are unique. The same job may be performed differently by different people. The same is true of 
conditions within the organization. While framing position description, the managers attempt to find some 
congruence between the job description and their knowledge of requirements. No wonder, the position 
description may not be totally correct. 
Inadequacy of Appraisal and Problem of Reliability 
Many of the items that are included in appraisal such as initiative, quality of work, cooperation, adaptability 
etc. are subject to personal standards of the appraiser. Bias and prejudice are common failings of every 
individual. Therefore no appraisal can be considered as absolute. Due to these defects, ratings tend to vary 
widely and raise doubts about their reliability. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  82
Impediments in Communication 
Managers insist on fair criticism, based on performance appraisal. The employees, however, regard it as 
censure and tend to adopt a defensive mechanism against it. Therefore, there arise conflicts which make the 
goal of appraisal self-defeating.  
Failure to Motivate  
Appraisal procedures are not designed to provide motivation impact. The urge to change must come from 
within the individual. There is too long a gap between the act and its consequence and hence its failure to 
play any significant role in motivating the employee.  
Employee Morale 
Morale is the attitude of the employee towards factors in the work environment such as job, pay, superiors 
etc. Since it is an attitude, it can not be measured as the profits. Therefore indirect techniques are used to 
measure the morale. 
Indirect Techniques to Measure the Morale  
One such technique is” survey” in it employees are asked to check how they feel in a particular factors in a 
company. 
Another method of collecting morale data is” descriptive” survey wherein employees are asked to provide 
descriptive answer to question. 
1) Indicators of employee morale: 
2) High employee turnover ratio. 
3) Higher number of accidents. 
4) Lower productivity. 
5) Increased number of defective output.   
Discipline 
Disciplinary problems arise due to lack of knowledge, Lack of interest and Carelessness. The following acts 
call for disciplinary action: 
  
a) Disorderly conduct: reporting for work under the influence of liquor. 
b) Dishonesty 
c) Obtaining employment by using false or misleading information 
d) Violation of safety procedure 
e) Gambling 
f) Excessive Tardiness 
g) Insubordination. 
Types of Discipline 
Progressive Discipline 
It consists of minimum disciplinary action for first offence. The degree of punishment increases for 
subsequent violations. It may be in the form of oral warning, reprimand, written warning stating 
consequences of future violation, disciplinary lay off, demotion, discharge etc.  
It should have following ingredients: 
a) A forewarning 
b) Immediate action 
c) Consistent 
d) Impersonal administration 
Positive Discipline 
1) It is the most effective type of discipline since it corrects and strengthens an individual. Guidelines 
in this behalf are: SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  83
2) Disciplining should be done in private and never in front of fellow employees. 
3) Concentrate on mistakes than on individual. 
4) Listen to the employees so as to get complete facts and clarify misunderstanding. 
5) Explain not only that something is being done incorrectly but also on as to why employee should 
be doing it the other way. 
6) There must be no favorites and privileged. 
7) Provide for appeal against decision considered unfair.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  84
Lesson 30 
QUALITY CONTROL 
Breadth of Scope
• Raw Materials and Piece Parts Inspection. 
• Vender Relation. 
• Process Control. 
• Motivation of Employees. 
• Reliability 
What is Quality? 
Quality is Conformance to Given Requirement or Specifications on a Product or Service. 
The term quality by itself does not necessarily mean high quality. It means uniformity, consistency and 
conformity to what user wants. 
Two Aspects of Quality. 
   
• Design Quality. 
• Manufactured Quality. 
Design Quality. 
• Design Quality Covers (materials, form, appearance, functions ) 
• When Reference is made to “high cost of quality” such Reference is Almost Associated with 
Design Quality. 
Manufactured Quality. 
Manufacturing is the transformation of raw materials into finished goods for sale, or intermediate processes 
involving the production or finishing of semi-manufactures. It is a large branch of industry and of 
secondary production. Some industries, like semiconductor and steel manufacturers use the term 
fabrication.  
• After Designing Product has been placed to Manufacture. Defects in Material, Parts, and 
Subassemblies May Arise. 
• Poor Quality is the Result of Poorly Controlled Manufacturing Process. 
What is Quality Control? 
In engineering and manufacturing, quality control or quality engineering is a set of measures taken to ensure 
that defective products or services are not produced, and that the design meets performance requirements.  
Quality Control Principles and Methods have been developed and have Proved Effective in Bringing about 
Cost Reduction & Improved Quality.  
• Quality Control has Many Aspects. 
• Its Techniques are Statistical. 
• Its Motivation is Responsibility of Top Management.  
Statistical Quality Control 
Process of Application of Statistical Principles and Techniques in Stages of Design, production, 
maintenance and Service. 
Statistical Process Control or SPC is a method for achieving quality control in manufacturing processes. 
SPC relies on measuring variation in manufacturing output and setting control limits based on observations of 
variations arising solely from common causes. A process that is "in control" is expected to generate output 
that is within the control limits. If the process produces an "out of control" point, one would not 
necessarily assume the process had moved to an "out of control" state but would try to locate the special SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  85
cause(s) for this condition. Only if special causes could not be found would an assumption be made that 
there might be new common causes to be identified. One aspect of process quality improvement is achieved 
as these common causes are found and corrected - special causes have no bearing on the overall quality 
improvement process.  
Two Important Aspects of Quality Control. 
• Control of Quality. 
• Improvement in Quality. 
Control of Quality Can Be Achieved. 
• Control of Manufacturing Information. 
• Control of Purchases & Storage of Raw Materials. 
• Control of Manufacturing Process. 
• Control of Finished Products. 
• Control of Measuring Instruments and Test Equipments. 
• Control of Corrective Action. 
  If Pakistani Manufacturers are to capture Greater market share, they will have to shift their Emphasis to 
quality control. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  86
Lesson 31 
QUALITY CONTROL  
Dealing with the quality standardization under WTO. 
                         
Quality Control Programs in Developing Countries
• Establish Strong National Leadership & Q.C Society. 
• Create Govt. & Commercial Compulsion for Reasonable levels of Quality. 
• Establish a Media For Exchange. 
• Establish an Extensive Program for Training. 
• National Standardization Efforts. 
• Public Awareness. 
International Quality Standards
 If each country had its own set of standards, companies in selling in international markets would have 
difficulty in quality documentation standards in the countries where they did business. 
ISO 9000
  It is set of standard governing documentation quality program. Proving to a qualified external examiner 
that they have completed with the entire requirement certifies companies. Once certified, companies are 
listed in a directory so that potential customers can see which companies have been certified and to what 
level. Compliance with ISO 9000 standards says nothing about the actual quality of a product. Rather, it 
indicates to customers that companies can provide documentation to support whatever claims they make 
about quality. 
Five Documents of ISO 9000 
ISO 9000 actually consists of five documents; 
• ISO 9000 
• ISO 9001 
• ISO 9002 
• ISO 9003 
• ISO 9004 
ISO 9000 
ISO 9000 is an overview Document, Which Provide Guideline for use and selection of other standards. 
ISO 9001 
ISO 9001 is a Standard that focuses on various aspects of design, produce, install and service products. It 
also includes management responsibility, quality System, purchasing, product design, and inspection, 
training & Corrective action. 
ISO 9002 
ISO 9002 covers same area as 9001 for companies that produce to customer's design or have their design 
and service activities. 
ISO 9003 
ISO 9003 is most limited in scope and addresses only production process. 
ISO 9004 
ISO 9004 contains Guidelines interpreting other standard. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  87
ISO 14000
ISO 14000 requires participating companies to keep track of their raw material use and their generation, 
treatment and disposal hazardous wastes. 
ISO 14000 is a series of five standards that cover a number of areas, including the following.   
•Environment Management System.  Requires a plan to improve performance in resource use and 
pollutant output. 
•Environment Evaluation Program. Specifies guidelines for the certification of companies. 
•Environment Labeling. Defines terms such as recyclable, energy efficient, and safe for the ozone layer.
•Life Cycle Assessment. Evaluates the lifetime environmental impact from the manufacture, use, and 
disposal of a product. 
To maintain their certification, companies must be inspected by outside, private auditors on a regular basis. 
ISO 17025
The main area under WTO comes under quality control in laboratory standards and the standard that 
deals with it is ISO 17025. The laboratory for testing under this standard for quality control is not 
available in Pakistan. The need is to have a new one or up gradation of existing labs so that we can meet 
the requirements of WTO.
MARKETING 
Role of marketing
Improved marketing is central to a small firm’s industrial strategy. Unfortunately, many small firms assume 
that the only requirement for success is to open and wait for customers. Perhaps, it is due to severe limits 
on their resources. It is seldom recognized that marketing is a complex process affected by internal external 
factors. Internal variable includes firm’s financial position, management capability personnel resources, 
products offered. External variable includes general economic conditions, characteristics of population, 
social and cultural factors, competition, government regulations etc.  
Small firms success depends on the ability to plan, organize, staff and control marketing activity in relation 
to internal and external environment. 
Marketing is the performance of business activities that direct the flow of goods and services from the 
producer to consumer.  
   
Small firm’s Advantage 
  Advantages enjoyed by small firm in the field of, marketing include realistic marketing planning, shorter lines of               
communication, flexibility, and ability to act quickly.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  88
Lesson 32 
MARKETING 
Concept of Marketing. 
  Marketing is the process of integrating and coordinating the following. 
•  Identifying and measuring the needs of customers for the type of products or services that the firm is 
equipped to provide. 
• Translating the perceived needs into products or services development. 
• Developing and activating a plan for availability of product or service available. 
• Informing perspective customers about availability of the product/service and stimulating their demand 
at a price that generates satisfactory profits for the firm. 
Marketing Function
The functions that must be performed in the marketing process are as follows: 
1. Buying And Selling 
Exchange process involves buying in anticipation of customer demand and searching for materials that will 
satisfy those needs. Selling function includes determination of potential customers and using a combination 
of sales techniques to stimulate demand for those goods or services. 
2. Transportation And Storage 
It involves the movement and handling of goods. Not all goods are sold at the same time they are 
manufactured. Storage is done so that goods are available at the time and place they are needed. 
3. Risk-Taking, Standardization And Grading 
Stored goods are subject to several types of risks. They may undergo spoilage, obsolescence, destruction. 
Consumer preferences may change leaving the business owner with a large quantity of unsold goods. Some 
of the risks can be shifted through insurance coverage. But the most effective means of dealing with risks is 
the adoption of good management practices. 
Standardization and grading enable consumers to make a comparison of the products. Standardization 
establishes uniformity of specifications in the matter of color, weight, composition etc. grading is done in 
the case of products that cannot be produced uniformly e.g. fruit, egg. 
MARKETING PROCESS - STEPS
Identification of Potential Changes in Firm’s Market
Identification of potential changes taking place in firm’s market that could materially affect the firm’s 
business. 
Identification of Customer Needs
The first step in marketing should  be to identify the needs of customers the firm intends to sere. Many 
firms simply focus an introducing technical perfection in the product with out assessing customer reactions. 
The small firm is advised to proceed only on the basis of definite information collected with the help of a 
following exercise. 
I). Sources of information about markets and customer: 
There are two broad sources of market intelligence viz., SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  89
a) Primary sources which the company develops for us own specific requirements, and 
b) Secondary sources i.e. the published reports of trade association, government agencies, and other. 
These are not geared to the requirement of an individual firm. 
PRIMARY SOURCES
From a marketing perspective, the three primary sources of information are:- 
• Internal Records Of The Firm: These consist of invoices, inventory audit, reports of salesmen etc. 
• MAIL SURVEYS: Telephone interviews and personal interviews of actual or prospective customers. 
• DIRECT OBSERVATIONS:  information derived from direct observation of customers and 
competitors.
SECONDARY SOURCES
A number of publications provide overwhelming useful marketing information industry. Specific data are 
published by trade and professional associations. 
II). Pinpointing the real customers 
The potential customers must not only be recognized but placed into proper categories as follows:  
a) Users. (who consume the product/service); 
b) Buyers. (who actually purchase); 
c) Deciders. (who decided what should be purchased); 
d) Influencer. (who has some influence on the purchase process); 
e) Informer. (who controls the flow of information to the decision groups); 
A typical customer may play several of these roles. Costlier the item to be purchased, more actors playing 
different roles will get into the process. To illustrate, suppose the family decides to buy a TV set. All the 
family members would be the users. But the actual buyer could be the husband. Deciders could have been 
the husband and wife both. The children could be the influencers on the decision-makers. Any member 
could act ad informer by providing or withholding information from decision making group. Generally the 
role of buyer and decider could have been performed by the same individual. But in case of organizational 
purchases. For successful marketing, the entrepreneur will endeavor to identify the roles played by different 
members in the decision process.  
Market Segmentation
It is the grouping of customers into segments so that each segment has similar needs, characteristics and 
requirements. It helps a firm to relate its products to those requirements of the target group. A small firm 
may focus on a segment that may not be found attractive by a large firm. Segmentation could be on 
demographics (i.e. age, sex, religion), geographic, psychographic or social basis. Good segmentation must 
meet the following criteria: 
a) Needs of customs must be both identifiable and measurable. 
b) Firm must have the capacity to develop products that will satisfy the customer’s choice in the 
particular segment. 
c) The segment must be economically worthwhile. 
Procedure for market segmentation is described below: 
I). Ascertain firm’s Capabilities. 
It must know what wet of needs it can satisfy. For instance, the small firm may be willing to sell 
its products to foreign buyers. But it must ascertain whether it has the necessary financial, 
promotional or distributive capabilities. 
II). Ascertain the Competition. 
Identify the characteristics and extent of competition in the various segments. All other 
conditions being equal, it should focus on the segment which has the least competition or the 
segment which are too small for large firms. 
III). Focus on the Segment Chosen. 
For a small firm, the segment chosen on the criteria of customer characteristics such as 
geographical region, demography has been found to be more suitable. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  90
Lesson 33 
MARKETING 
Marketing Decision Variables 
1. Controllable Variable. 
a) Target Market Segment. 
     • Location 
     • Target customers 
     • Timing 
b) Products offered. 
     • Type of product 
     • Range of product 
     • Design features 
     • Quality 
c) Price. 
     • Price level 
     • Price variables (discount) 
     • Maintenance 
d) Advertisement & Promotion. 
     • Advertising level 
     • Advertising media 
     • Sales promotion 
e) Distribution. 
     • Channels 
     • Number of sales outlets 
     • Warehousing facility 
f) Servicing 
2. Marketing Uncontrollable. 
a) Resource Availability. 
     • Availability of required materials. 
     • Cost and quality of required material 
     • Material. 
b) Competition – Direct & Indirect. 
c) Economic Conditions – total market size, economic trends, income situation. 
d) Socio- Cultural Conditions – societal values, life style, fashion consciousness. 
e) Political & Legal Conditions. 
    • Political risk situation 
    • Legal regulation 
f) Technological Situation – state of technology, rate of technological change. 
Decision about Product 
Product decisions have quite important because the length of time for which a Product remains profitable 
has considerably shortened. Frequent technological innovation and entry of new products have contributed 
to the shortening of life of a product. Such factors pose a problem beyond the financial capabilities of a 
Firm. The product features amenable to manipulation by a small firm are; 
a) Performance and functional features i.e. firm’s ability to perform, durability, reliability and precision. 
b) Use characteristics i.e. ease in handling and serviceability. 
c) Aesthetic qualities e.g. style, design, color etc. 
d) Extrinsic features e.g. uniqueness of product, status value etc. 
Product Life Cycle 
Product Life Cycle is equally helpful in deciding about appropriate marketing strategy to be adopted. 
• Product Development. 
• Introduction. 
• Late Growth. 
• Maturity. 
• Decline. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  91
Marketing Mix 
It is the integration of the four elements noted below to service the needs of target market. 
a)  Product Mix: Correct combination of product and service. It will cover product depth (i.e. model, 
size, style, and color) and product breadth (i.e. number of product lines carried). 
b) Promotional Strategy: Promotional Strategy to inform customer about firm, products/.service etc. 
through personal selling, sales promotion etc. 
c) Physical Distribution: Physical Distribution i.e. the chair of distribution to be adopted. It forms the 
subject matter of a separate chapter. 
d)  Pricing. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  92
Lesson 34 
MARKETING 
Product Mix. 
It refers to number of products offered by a company. It is not uncommon to find small firms selling ultiple 
products. Product mix is done to optimize profits. 
Advantages of product mix 
a) It enables the firm to serve different segments of the market. 
b) It gives steady sales & profits to the firm. 
c) The firm can keep all its bases covered. 
Demerits of Product Mix 
a) It makes greater demand on firm’s resources in the form of increased investment in production facilities 
and inventory. 
b) Marketing Problems. 
The firm should weigh the pros and cons of a wider versus narrow product mix. The ultimate decision 
would rest on such considerations as the available resources, existing and future market opportunities and 
strategies of competitors.  Phillips  kotler has suggested the following indicators of firm’s sub optional 
product mix; 
a) Disproportionately high percentage of total profits from a few products; 
b) Insufficient product breadth to exploit sales force; 
c) Excessive productive capacity on a chronic or seasonal basis; 
d) Steadily declining sales or profits. 
Development of new product. 
Small firms should consider the frequent introduction of new or improved product as part of their market 
strategy. The procedure for generating new product ideas and implementing them is described below: 
I). Making creative Search for new product ideas. 
II). Scrutiny of ideas for their worthwhileness. 
III). Evaluating whether the idea is compatible with firm’s objectives. 
IV). Establishing technical and market feasibility. 
V). Reviewing internal resources and capabilities. 
VI). Product development and product testing. 
VII). Test Marketing. 
VIII). Commercial sales. 
State Assistance in Marketing 
•Export Promotion Bureau. 
•Export Promotion Zone Authority. 
•Small & Medium Enterprise Development Authority. 
Export Promotion Bureau. 
Exhibitions. 
Export Promotion Zone Authority. 
Small & Medium Enterprise Development 
Authority. 
(Marketing Services Division) 
• Internal Support. 
• External Support. 
• Marketing Support to SME. 
• Packaging Support. 
• Advertisement & Media Support. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  93
SMEDA 
(Marketing Services Division) 
• Internal support 
• External support 
• Marketing support to SME 
• Packaging support 
• Advertisement and media support 
Marketing Facts 
(A World Bank Survey)   
• Most small enterprise work for domestic center. 
• Only 8% work in export sector 
• 4% work for govt. sector 
• Tough bargaining on price 36% 
• Credit customer 34% 
• 28%are optimistic to grow in the next 2 years while the real number is 30% 
Export Potential of SME in Developing Countries.  II 
Relationship between SMEs and Export Development
While in certain circumstances SMEs enjoys some advantages of flexibility, in general they suffer from 
structural handicaps in their operations arising from small size, particularly where exports are concerned. 
Even SMEs that are highly successful domestically, for a variety of reasons, do not find it easy to upgrade 
production to production for exports.   
  Problems faced by SMEs in developing countries typically include:  
• Scarcity of capital. 
• Limited and unequal access to institutional credit markets. 
• Irregular access to domestic and imported inputs coupled with higher cost. 
• Inadequate infrastructure facilities. 
• Weak managerial and technical skills. 
A large number of SMEs have successfully overcome these formidable difficulties, established a sound base 
in the domestic market, and may be potentially capable of breaking into export markets. However they may 
be hampered by a variety of circumstances: 
• Lack of information on possible export market. 
• Absence of guidance on export regulations and procedures. 
• Inability to identify sources of assistance for product development and product upgrading for 
export. 
• Lack of information on export credit and insurance facilities as well as for export requirements. 
• Lack of information on operation of indirect marketing channels like merchant export houses. 
• Absence of guidance on basic management issues relevant exporting firms. 
• Absence of sound steps that need to be taken to enter in export field.   
SMEs are often uninterested and unprepared to enter export field owing to: Lack of market information, 
Lack of incentives, Lack of credit, Lack of staff and organization and Difficulties in obtaining export 
licenses, export guarantees and foreign exchange. Thus, while in many developing countries SMEs are now 
receiving greater attention and aid from both the public and the private sector in many developing 
countries, little attention has so far been focused on the specific help  needed to increase exports from 
SMEs. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  94
Developing the export capabilities of SMEs is difficult because of their special problems. Yet it is often 
assumed that the needs of SMEs are adequately net by ‘traditional sources’ of assistance, which are usually 
geared to the needs of larger firms. While most developing countries have well-established SME support 
programmes with agencies. Yet it can be argued that many of the techniques used to stimulate and support 
small business growth in general can be extended to support the export activity of SMEs.  
This argument is based on the fact that the development of export capability in small firms is just one more 
aspect of their business development. In the essence exporting means moving to improve basic 
organizational capabilities: such  as management control, financing, costing and pricing, design and 
marketing management. 
General support structure for SME development to  be linked with export support. This structure 
demonstrates the linkage between the general support infrastructure for SMEs and the specific export 
support infrastructure and their different goals. 
The former has as its objective the development of capability of SMEs for survival and growth, the latter 
the development of specific capability for export. Whereas in the context of the firm the development of 
general organizational capability and that of specific organizational  capability for export are obviously 
closely linked, casual observation indicates that there is often no close linkage between the general support 
infrastructure for SMEs and the export support infrastructure. 
SMEs assistance institutions can be considered in terms of a number of characteristics including: Whether 
they are public, private or mixed. Whether they are local, regional or national. And their degree of coverage. 
Whether they provide integrated forms of assistance, meeting a variety of different kinds of needs; whether 
they are general or concentrated upon particular industry sectors or sectors of the population; whether they 
are strong in terms of resources and capability; and finally whether they are long established traditional 
sources of small business support with a good track record. 
Strategy for Development of Exports from SMEs. 
Today, export promotion in general by most of the developing countries and particularly by SMEs is not 
easy. This is true for a variety of reasons. Some of which are listed below.  
First, the products available in most developing countries are generally known in international markets and 
discovery new product capabilities is not likely to be as regular and frequent as before. 
Second, international marketing techniques are well disseminated in most developing countries, though they 
are not equally well known in the interior of the countries. 
   
Third, as more developing countries penetrate in world markets, path to other developing countries will be 
that much harder and competition correspondingly greater. 
Finally, international markets are tending to become less open to manufactured products from developing 
countries.  
Common Difficulties at Various Levels
A summary of some of these problems is given below. 
At the national level 
• It is often observed that a well-planned strategy to develop exports from SMEs does not exist. The 
objectives are frequently not well defined and the available policy instruments for industry and 
trade are frequently not aimed at developing the SME sector and its exports.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  95
• Where support for SMEs is a stated objective, there is often inadequate follow-up in terms of 
specific measures and mechanisms. In many instances, the institutional infrastructure is sub-optimal 
with a lack of coordination among trade service institutions. 
• The environment is often not conducive to the creation and growth of marketing channels for 
SME exports such as merchant export houses, export development companies, joint marketing 
arrangements, export consortia, etc. 
At the level of trade organization (TPOs) and industry export institutions 
• There is often an inadequate focus on issues of concern and relevance to SMEs and a lack of 
appreciation of the special features and difficulties of SMEs in their export efforts. 
• Many service institutions do not have well-defined programmes with clear objectives for assisting 
SMEs in export development. 
• The channels of communication between service institutions and SMEs are frequently inadequate. 
At the level of Enterprise 
• In many situations, special difficulties are encountered, leading to inadequate and more costly 
access to factor markets.  
• Individual SMEs are often not in a position to identify sources of assistance for product 
development and product upgrading for export. 
• SMEs generally have difficulty in obtaining information and guidance on export markets and are 
unable to undertake direct export marketing. 
• Absence of indirect export marketing channels like merchant export houses, export development 
companies, etc. in many situations inhibit export market access for SMEs. 
• Training facilities in export management are often not readily available. 
Involving SME Development agencies
  
The trade organizations and export service agencies in many developing countries interface only with 
exporting SMEs, though the majority of the SMEs are usually linked with national level with SME 
development agencies and institution. Many governments have established a network of SME institutions 
which are in close touch with SMEs.  
There is a need to deliver an export orientation programme to a new target audience, that is, established 
SMEs in the region who are currently not participating in exports.  
It is important to create awareness in SME development institutions and through them among the 
enterprises themselves of export potential for export. To achieve this, it will be necessary to strengthen 
SME development institutions capacities to provide export development services. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  96
Lesson 35 
ROLE OF TECHNOLOGY 
The application of industrial technology, as indeed of all technologies, is a means to an end, the end being 
the development goals of each country. An appropriate technology path has therefore to be derived from 
the development goals adopted. Industrial development is a centre piece of the development process. it 
cannot be viewed only as the means of producing a large variety of goods and services by modern processes 
and techniques; it must result in adequate employment opportunities, greater income generation and 
distribution to poorer sections and improvement in  the conditions of life for the larger community in 
developing countries. 
Technology is in fact not applied in isolation
Technology is in fact not applied in isolation but as part of the performance of one economic activity or 
another which contributes to development. in such activity, say industrial development, technology is again 
applied, not alone, but matching with investment, skills, resources and other related factors, in other words, 
the application of industrial technology cannot be divorced from the total context of industrial 
development. When considering industrial technology, and for that matter any technology a balance has 
therefore to be struck between considering it is the abstract and treating it as totally indistinguishable from 
the economic activity itself. To strike such a balance between these two trends, either of which by itself is 
likely to be misleading.  
There is a close interrelationship between industry & technology in general. Perhaps no other single branch 
of economic activity influences or gets influenced by technology more than industry.  
Within This Over-all Framework, Attention will be focused on certain major elements for purposes of 
national and international action. The linkage of technology to industrial development and industrial 
development to over all development goals will be successful only in the context of the formulation of 
relevant policy measure by national government. Technology policy and planning therefore becomes an 
important element. The second major element is the  development of technological capabilities in each 
country which is a prerequisite for the selection, acquisition, adaptation, absorption or development of 
technology. This will involve among other things the building up of institutions and the training manpower.  
The Development & Transfer of Technology 
The Development & Transfer of Technology has several aspects – policy aspects, institutional aspects, 
enterprise level considerations, skills, training, investment, feasibility studies etc. Sometime activities relating 
to the development and transfer of technology can be carried out as distinct and separate activities e.g. 
assisting in the establishment of a research institute or a national office for transfer of technology.  
Training programmes  
Training programmes especially  aimed at providing capability to acquire,  evaluate and manage industrial 
technology.  
Publications 
Publication on ways and means to promote technological and industrial co-operation among developed and 
developing countries, identification of projects that can be implemented with the technical resources of 
those countries. 
The intensification of courses on technological and industrial management, including industrial 
technological information in accordance with needs of each country. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  97
Lesson 36 
ROLE OF TECHNOLOGY 
Measures to Implement
Measures to implement the Programme of Action include the organization of international meetings in the 
field of appropriate industrial technology, the establishment of a consultative group on appropriate 
industrial technology and the monitoring and analysis and follow up for appropriate choice of technology 
presupposes the existence of alternative technologies for production and knowledge and information about 
them. One of the first tasks is to enlarge the flow of available information. With this in view the evaluation 
and comparison of alternative industrial technologies will be merged for selection. This information made 
available should be fed into the Industrial And Technological Information Bank.  
Available Information
   
Available information on technologies could also be  enlarged through the systematic identification of 
technologies including the traditional ones available in developing countries themselves. With this input 
projects can be initiated through national research institutes, systematic survey of indigenous technologies in 
selected branches. The surveys are expected to bring out material on the basis of which some of the existing 
technologies could be upgraded and some others could be transferred for adoption by other countries. It 
will also provide it methodology for systematic action by the research institutes in the elaboration of their 
research programs.  
Methods of Integrating Science & Technology in Economic & Social Development
The rapid and fruitful application of industrial technology to industrial development could be achieved only 
if the attempts to promote appropriate industrial technology are part of the main stream of industrial 
development and not apart from it. To reach this goal by stimulating policy and decision makers, enterprises 
and research institutes for promoting the application of appropriate industrial technology; stimulating 
suppliers of technology and equipment in industrialized countries to undertake the necessary adaptation and 
redesign to suit the needs of developing countries; stimulating government and donor agencies in 
industrialized countries and in developing countries with sufficient financial resources at their disposal to 
allocate more funds to co-operative programs on appropriate technology; mobilizing existing research 
capacity in research organizations, universities, private enterprises and particularly small companies and 
individual investors so as to promote  the adaptation of available technologies and the development of new 
technologies where necessary.  
The appropriate technology path has to be derived from the industrial development strategy and 
consequently from the over-all development strategy itself. It is only by this integration nor only 
conceptually but in practical action that the application of industrial technology can have the most fruitful 
results through national institution for projects services can provide a set of specialized services to all 
industries in the areas such as testing, meteorology, product development and general advisory and 
information services.  
Measure to Undertake for Promoting Framework. 
1. Evaluation & Comparison of Alternative Industrial Technologies. 
2. Promotion of Technological Research. 
3. Collection & Dissemination of Practical Experience. 
4. Application of Technology to Rural Development. 
5. Technology for Alternative Sources of Energy. 
6. National & International Policies Related to Appropriate Industrial Technology.  
7. Institutional Infrastructure for Appropriate Technology. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  98
The important point, apart from implementing specific programs, is the consolidation of efforts in this field 
and the mobilization of interest on a world-wide scale. This step will bring about a fuller use of existing 
resources and also place the concept of appropriate industrial technology in the main stream of existing 
activities and not apart from it.  this goal can be achieved by stimulating policy and decision-makers, 
enterprises and research institutes to promote the application of appropriate industrial technology; 
stimulating suppliers of technology and equipment in  industrialized countries to undertake the necessary 
adaptation and redesign to suit the needs of developing countries; stimulating governments and donor 
agencies in industrialized countries and in developing countries with sufficient financial resources at their 
disposal to allocate more funds to co-operative programs on appropriate technology; mobilizing existing 
research capacity in research organizations, universities, private enterprises and particularly small companies 
and individual investors so as to promote  the adaptation of available technologies and the development of 
new technologies where necessary.  
Industrial & Technological Information Bank
Since in its design and operation the industrial and technological information bank will rely heavily on its 
effective links with the suppliers and users of technological information, its operation could well mark the 
beginning of a new phase of international co-operation in the exchange of technological information. This 
will be particularly so, since the INTIB is not expected to physically store all available technological 
information. 
One component of the INTIB which involves international co-operation in a significant manner is the 
system of exchange of information among the national registries of transfer of technology on the terms and 
conditions of technology  contract. This will provide, through  international co-operation, access to 
information not hitherto available, but of great value to developing countries in the acquisition technology.  
Role of ICT 
ICT means information and communication technology. ICT plays a vital role in small and medium 
enterprises.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  99
Lesson 37 
EXPORT POTENTIAL OF SME IN DEVELOPING COUNTRIES I 
Definition and Role in Economy 
The small and medium-sized sector is a varied one and plays a predominant role in the economies of most 
developing countries. It comprises factories, workshops, traders and other service facilities. It ranges from 
the most modern and up-to-date to the simple and traditional, from independent enterprises to ancillaries 
and subcontractors, and from units mainly catering to the domestic market to exporters. 
Small and medium-sized enterprises (SMEs) are a key  component in economic life, not only because of 
their number and variety but because of their involvement in every aspect of the economy, their 
contribution to regional development, the complementary role they play in support of the large sector, and 
their role as proving ground for innovations and adaptations. They can be seen as a kind of industrial 
breeding ground, a source of constant renewal of industry and commerce, and a wellspring of competition 
and dynamism. 
  
There is no universally accepted definition of an SME. One study has identified more than 50 definitions in 
75 countries. Frequently, criteria defining as SME in a country may be based on the purpose for which the 
identification is required.  
Again it is possible notionally to group manufacturing SMEs in three broad categories: 
• Cottage or Artisan Units.( less than 10 employees) 
• Small Scale Units.( up to 50 employees) 
• Medium Sized Industries.( Between 50 and 200) 
   
These would not be watertight compartments and such a grouping would be arbitrary. 
SMEs play a significant role in the economies of most countries, industrialized as well as developing.  
Organized small and medium-scale industries in many African countries are relatively smaller in number and 
their contribution to GNP more limited. 
Public Policy Approaches to the SME Sector
Small and medium-sized enterprises play a predominant role in the economies of most developing 
countries. For valid socio-economic reasons relating to employment creation, income distribution, 
dispersion of industries etc. many govt. and specialized SME development agencies have long been engaged 
in providing assistance for the establishment of SMEs and for their growth and development. The range of 
assistance has included training and entrepreneurial development activities, pre-investment feasibility 
surveys, finance arrangements, facilities for raw materials and other inputs, infrastructural facilities, product 
and design advice, domestic marketing assistance, etc. However, few SME development programmes have 
incorporated and export dimension into the assistance package until recently. 
SME support programs have been in place in many developing countries for a number of years. Framework 
legislation and articulated government policies also exist in many countries. Observers have generally 
concluded that even when there is no policy bias in favor of large units, the operational systems and the 
well-known difficulties of SMEs in gaining access to support institutions for their inputs-finance, raw 
materials, approvals, etc.—render the policy framework biased in favor of large units. SMEs have an 
inherent handicap in dealing with institutions because of their smallness. thus, even in industrialized 
countries the need for special intervention in favor of SMEs has been acknowledged. Even proponents of 
laissez-faire policies concede these needs. 
Public policy in developing economies typically includes recognition of the importance of the sector and 
measures to stimulate the establishment and to encourage the growth of this sector. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  100
Commonly Seen Assistance Programme 
Some commonly seen assistance programs, implemented with widely varying degrees of efficiency and 
success, relate to establishment of; 
• Institutional Support Infrastructure (Like Small Industry Boards or Small Industry Corporation). 
• Physical Infrastructure Facilities( Like Industrial Estates, Common facility centers)  
• Initiative in Field of Financing (Creation of Small Industry Finance Programme, Credit guarantee 
Scheme, Preferential financing Rates). 
• Entrepreneurship development Programme. and so on.  
However, In SME Promotion Programme of Most of the Countries. Potential Markets are assumed to Exist 
and Thus a Marketing Dimension is not Taken into Consideration. However, Growth of SME Sector is 
Possible Only When the SMEs are Assisted in Entering Existing Markets or in New Market Creation. In 
certain situations an individual SME or a production sector can create new markets.  
New market creation is generally not in the hands of the individual SME or groups of SMEs.    
A Favorable Climate is Required, Which Depends on. 
• a variety of Macro-Economic Factors. 
• International Factors. 
• Government Policy.  
Conscious government policy approaches are required to assist SMEs to create markets. For this, SME 
groups have to organize into powerful lobbies to be in a position to create the ground swell required to 
influence national public policy. if new markets do not exist or cannot created nationally, encouraging the 
establishment of SMEs may be counterproductive.  
Levels of Exports from SMEs in Developing Countries
  The products of SMEs find their way to export markets through three different channels: 
• Direct Export. 
•  Indirect Export through agencies acting as middlemen such as merchant export and trading houses. 
•  Physical Incorporation of SME produced components/ subassemblies in exports by larger 
manufacturers.  
A series of workshops conducted recently by the International trade centre UNCTAD/GATT (ITC) in 
seven developing countries concluded. 
• Only a very small proportion of their manufacturing SMEs participate in the export trade. 
• It was estimated that in India not more than 5% of all registered small units participate in export 
trade directly or indirectly regularly or sporadically. 
    Information compiled by ITC on the shares of SMEs in exports of some developing countries is given 
for a sample of countries: 
In Pakistan over 30% exports of manufacturers are by small manufacturing units (World Bank Studies, 
1982) (Figure does not include contribution of medium scale units).  
In Thailand, Sri Lanka small locally-owned traders and manufacturers account for approximately 35% of 
total national exports. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  101
In  India number of registered small units 526,035 (1981)  (only a very small proportion of these is 
participating in exports).and 46% of total national exports were accounted for by organized small-scale units 
and by the cottage industry sector. 
In Republic of Korea the share of small units in total exports is39% in 1983. 
In Singapore between 1973 and 1981, the average annual increase of direct exports from small firms was 
48.5% as against 25% for large firms during the same period. 
On the above information some general observations can be made: 
• Statistical data on the role of SMEs in the economics of developing countries are generally available in 
many cases, and relate to numbers, production, employment etc. 
• Available information suggests that only a small percentage of SMEs engage in export, but their 
contribution to total exports is considerable.  
• Appreciation of the inpo9rtance of domestic marketing mechanisms in channeling SME production to 
export markets is generally inadequate. 
• It would appear that there is a correlation between the successful exporting by developing countries/ 
areas and the role played by SMEs in their economies.  
• There appears to be a need for systematic research to establish the role played by SMEs in exports from 
developing countries and to facilitate formulation of public policy.  
As a general conclusion, it can be stated that the contribution of the SME sector to the export trade in 
developing countries is substantial, despite the fact that only a small minority of SME units participate in 
export activities. The experience of successful SMEs in some developing countries demonstrates that there 
is considerable untapped potential for greater participation of SMEs in export activities. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  102
Lesson 38 
EXPORT POTENTIAL OF SME IN DEVELOPING 
Countries. II 
Relationship between SMEs and Export Development 
While in certain circumstances SMEs  enjoys some advantages of flexibility, in general they suffer from 
structural handicaps in their operations arising from small size, particularly where exports are concerned. 
Even SMEs that are highly successful domestically, for a variety of reasons, do not find it easy to upgrade 
production to production for exports. 
Problems faced by SMEs in developing countries typically include: 
• Scarcity of capital. 
• Limited and unequal access to institutional credit markets. 
• Irregular access to domestic and imported inputs coupled with higher cost. 
• Inadequate infrastructure facilities. 
• Weak managerial and technical skills. 
A large number of SMEs have successfully overcome these formidable difficulties, established a sound base 
in the domestic market, and may be potentially capable of breaking into export markets. However they may 
be hampered by a variety of circumstances: 
• Lack of information on possible export market. 
• Absence of guidance on export regulations and procedures. 
• Inability to identify sources of assistance for product development and product upgrading for export. 
• Lack of information on export credit and insurance facilities as well as for export requirements. 
• Lack of information on operation of indirect marketing channels like merchant export houses. 
• Absence of guidance on basic management issues relevant exporting firms. 
• Absence of sound steps that need to be taken to enter in export field. 
SMEs are often uninterested and unprepared to enter export field owing to lack of market information, 
Lack of incentives, Lack of credit, Lack of staff and organization and Difficulties in obtaining export 
licenses, export guarantees and foreign exchange. Thus, while in many developing countries SMEs are now 
receiving greater attention and aid from both the public and the private sector in many developing 
countries, little attention has so far been focused on the specific help  needed to increase exports from 
SMEs. 
Developing the export capabilities of SMEs is difficult because of their special problems. Yet it is often 
assumed that the needs of SMEs are adequately net by ‘traditional sources’ of assistance, which are usually 
geared to the needs of larger firms. While most developing countries have well-established SME support 
programs with agencies. Yet it can be argued that many of the techniques used to stimulate and support 
small business growth in general can be extended activity of SMEs.  
This argument is based on the fact that the development of export capability in small firms is just one more 
aspect of their business development. In the essence, exporting means moving to improve basic 
organizational capabilities such as management control, financing, costing and pricing, design and marketing 
management. General support structure for SME development has to be linked with export support. This 
structure demonstrates the linkage between the general support infrastructure for SMEs and the specific 
export support infrastructure and their different goals. 
The former has as its objective the development of capability of SMEs for survival and growth, the latter 
the development of specific capability for export. 
Whereas in the context of the firm the development of general organizational capability and that of specific 
organizational capability for export  are obviously closely linked, casual observation indicates that there is 
often no close linkage between the general support infrastructure for SMEs and the export support 
infrastructure. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  103
SMEs assistance institutions can be considered in terms of a number of characteristics including: Whether 
they are public, private or mixed. Whether they are local, regional or national. And their degree of coverage. 
Whether they provide integrated forms of assistance, meeting a variety of different kinds of needs; whether 
they are general or concentrated upon particular industry sectors or sectors of the population; whether they 
are strong in terms of resources and capability; and finally whether they are long established traditional 
sources of small business support with a good track record. 
Strategy for Development of Exports from SMEs
Today, export promotion in general by most of the developing countries and particularly by SMEs is not 
easy. This is true for a variety of reasons. Some of which are listed below.  
First, the products available in most developing countries are generally known in international markets and 
discovery new product capabilities is not likely to be as regular and frequent as before.  
Second, international marketing techniques are well disseminated in most 
developing countries, though they are not equally well known in the interior of the 
Countries. 
Third, as more developing countries penetrate in world markets, path to other developing countries will be 
that much harder and competition correspondingly greater. 
Finally, international markets are tending to become less open to manufactured products from developing 
countries. 
Common Difficulties at Various Levels 
A summary of some of these problems is given below. 
At the national level. 
• It is often observed that a well-planned strategy to develop exports from SMEs does not exist. The 
objectives are frequently not well defined and the available policy instruments for industry and trade are 
frequently not aimed at developing the SME sector and its exports. 
• Where support for SMEs is a stated objective, there is often inadequate follow-up in terms of specific 
measures and mechanisms. In many instances, the institutional infrastructure is sub-optimal with a lack of 
coordination among trade service institutions. 
• The environment is often not conducive to the creation and growth of marketing channels for SME 
exports such as merchant export houses, export development companies, joint marketing arrangements, 
export consortia, etc. 
At the level of trade organization (TPOs) and industry export institutions 
• There is often an inadequate focus on issues of concern and relevance to SMEs and a lack of appreciation 
of the special features and difficulties of SMEs in their export efforts. 
• Many service institutions do not have well-defined programs with clear objectives for assisting SMEs in 
export development. 
• The channels of communication between service institutions and SMEs are frequently inadequate.  
At the level of Enterprise 
• In many situations, special difficulties are encountered, leading to inadequate and more costly access to 
factor markets. 
• Individual SMEs are often not in a position to identify sources of assistance for product development and 
product upgrading for export. 
• SMEs generally have difficulty in obtaining information and guidance on export markets and are unable to 
undertake direct export marketing. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  104
• Absence of indirect export marketing channels  like merchant export houses, export development 
companies, etc. in many situations inhibit export market access for SMEs. 
• Training facilities in export management are often not readily available. 
Involving SME Development agencies 
The trade organizations and export service agencies in many developing countries interface only with 
exporting SMEs, though the majority of the SMEs are usually linked with national level with SME 
development agencies and institution. Many governments have established a network of SME institutions 
which are in close touch with SMEs.  
There is a need to deliver an export orientation programme to a new target audience, that is, established 
SMEs in the region who are currently not participating in exports. 
It is important to create awareness in SME development institutions and through them among the 
enterprises themselves of export potential for export. To achieve this, it will be necessary to strengthen 
SME development institutions capacities to provide export development services. 
GENERAL AGREEMENT ON TRADE IN SERVICES (GATS)
Pakistan has participated in GATS negotiations, but did not undertake extensive commitments. Pakistan 
signed the second protocol to the GATS that pertains to financial services, which apply to insurance, 
banking and other financial services. Pakistan also provided offers in the negotiations on Basic 
Telecommunication which were completed on February 15, 1997. 
Pakistan’s schedule of specific commitments consists of both; 
• Sector-specific commitments 
• Horizontal commitments.  
Sector- Specific Commitments 
The Sector- Specific Commitments cover 47 activities within the business, communications, 
construction/engineering, health, financial and tourism/travel services.  
 The GATS agreement recognizes 12 main sectors for  the purpose of classification of services are as 
follows. 
1. Communication. 
2. Financial. 
3. Construction/Engineering. 
4. Health. 
5. Tourism/travel. 
6. Distribution. 
7. Education. 
8. Environment. 
9. Recreation/culture. 
10. Sporting. 
11. Transport. 
12. Others. 
Pakistan has so far made commitments in only first six of above mentioned   twelve sectors which are 
business services, financial services, communication services, health and related services, construction and 
related engineering services and tourism and travel related services. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  105
Pakistan also submitted two lists of MFN Exemptions, One relating to telecommunications on April 11, 
1997 and the Second relating to banking and other financial services on February 26 1998.Under Article II 
of GATS, Pakistan maintains MFN exemptions for four financial services/activities with a view to 
presenting reciprocal requirements, for four financial services/activities with a view to presenting reciprocal 
requirements. Islamic financing transactions and join ventures among ECO countries.  
Pakistan also maintains exemptions in two identical communication services in favours of 
countries/operators signatories of bilateral agreements on rtes with the PTCL. It may be mentioned that the 
maintenance of Article  II exemption is not unusual: 79 member countries have maintained 390 MFN 
exemptions. However, such exemptions should not exceed a period of ten years (beginning from1995). In 
any event, they shall be subject to negotiation in subsequent trade liberalization. 
  
 The activity or Industry-Specific Commitments have been made under; 
• Article XVI (Market Access). 
• Article XVII (National Treatment). 
Of the GATS, MFN exemptions on the other hand originate from Article II of the GATS. 
Horizontal Commitments of Pakistan 
The Horizontal Commitments of Pakistan, that is, commitments that apply to all sectors, relate to 
“commercial presence” or “presence of natural person”. Pakistan’s commitments regarding “commercial 
presence” are subject to incorporation in Pakistan with maximum foreign equity of 51% unless different 
percentage is inscribed against a particular sector or sub-sector.  All expenses of representative offices have 
to meet by foreign remittances. A Foreign undertaking is allowed to hire up to 50% of its total executive 
and specialist from abroad.  
Acquisition of real estate by non-Pakistani entities and/or persons is subject to authorization on a case by 
case basis taking into consideration the purposes and location of the undertaking. 
A study on Trade in Services commissioned by Ministry of Commerce, Government of Pakistan (March 
2003) brought forth following important points; 
Pakistan like a large majority of countries was rather cautious in its approach to GATS 
commitments. This was only natural. But what was unique to Pakistan was that while it had 
paid a great deal of attention to inward flow of foreign investment and technology it did 
not view the GATS as a mean of expanding export of its services. The central lesson of 
this Study is that Pakistan should increase the range of its objectives from inward 
investment and importation of foreign technology to the expansion of its exports. In 
future its objective should be attraction of foreign investment, increase in importation of 
modern technology, and promotion of exports of services. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  106
Lesson 39 
WORLD TRADE ORGANIZATION (WTO)
Introduction
The emergence of World Trade Organization (WTO) in 1995, as a result of Uruguay Round of negotiations 
of GATT, marks a watershed in the history of international trade. GATT, the predecessor of WTO, was 
established by 23 countries in 1948, which liberalized the trade and created an environment that enabled the 
evolution  of  WTO  is  much  wider  as  compared  to  GATT. It encompasses areas like textile, agriculture, 
services and intellectual property etc. that were excluded in the GATT. 
The main guiding principles of WTO are: non-discrimination among the members in stipulation of favours 
regarding market access and tariff reductions provision of national treatment to foreign investors, imported 
goods and services stability and predictability of international trade patterns  to promote confidence of 
investors and businesses by bounding the tariffs and market access for services; and promotion of 
economic development by encouraging reforms in the less developed and transition economies.  
To ensure that trade is as fair as possible and as free as practical WTO has a large number of agreements 
that are the result of negotiations among member states. The current sets of agreements are the outcome of 
1986-94 Uruguay Round negotiations. Through these agreements WTO members operate a nondiscriminatory trading system that spells out their rights and obligations. Important agreements are of 
goods, agriculture, textile and clothing, subsidies  and countervailing measures, antidumping, safeguard 
measures, TRIMs, customs valuation, dispute settlement, technical barriers to trade, sanitary and 
phytosanitary measures, GATS and TRIPs. 
These agreements resulted in considerable reduction in tariffs in member countries and increased market 
access for developing and developed countries. 
WTO Agreements: Salient Features
1. Trade in Services. 
Trade in Services is regulated by the GATS, which concerns with some basic obligations that apply to all 
members. its second part deals with nations schedules of commitments that contain specific assurances that 
will be the subject matter of ongoing process of liberalization and the third part deals with the annexes 
addressing the special situations of individual services sectors that are not binding on all members. 
2. Agreement on Textile and Clothing. 
The Agreement of Textile and Clothing stipulates that the Multifibre Arrangement will be phased out and 
that the textiles and clothing sector will be integrated into WTO in four stages over 10years. The major 
portion i.e., 49% will be assimilated in the stage four (ending January 1, 2005). 
3. Agreement on Subsides and Countervailing Measures. 
Agreement on Subsides and Countervailing Measures  lays down rules on the subsidies for industrial 
products and on countervailing duties to counteract the effects of subsidies. Subsidies are divided into three 
categories; prohibited subsidies, actionable subsidies  and non-actionable subsidies. Export subsidies and 
those contingents on the use of domestic as opposed to imported products are categorized as prohibited 
subsidies. 
4. Agreement on Anti-dumping. 
Agreement on Anti-dumping provides the right to the contracting parties to apply anti-dumping measures, 
i.e. measures against imports of a product at an export price below its “normal value” if such dumped 
imports caused injury to a domestic industry. 
5. Agreement on Safeguards. 
Agreement on Safeguard provides remedies for domestic producers injured by fairly traded imports. It 
allows the use of temporary protective measures but sets rules to guard against the abuse of such measures.  
6. TRIMs Agreement. 
The TRIMs agreement identifies trade related investment measures that are against the provisions of the 
GATT and prohibits the use of such measures. TRIMs consist of investment incentives, such as subsidies, 
investment grants and allowances, priority access to credit, tax relief and exemption, tariff protection and SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  107
other forms of fiscal, financial and commercial inducements for investment and performance requirements, 
such as local content, trade-balancing and export requirements. 
7. The Agreement on Custom Valuation. 
The agreement on Customs Valuation intends to provide greater uniformity and certainty in the application 
of customs valuation rules and procedures. It provides for a fair, uniform and neutral system for the 
valuation of goods for customs purposes and precludes the use of arbitrary or fictitious customs values. 
Transaction value is the principal basis and method of value. 
8. The TBT & SPS Agreements. 
The TBT and SPS Agreements do not question the right of governments to use technical regulation, 
standards and sanitary and phytosanitary measures for health and safety reasons. The SPS Agreement also 
requires that SPS measures be based on scientific justification. 
9. Agreement on TRIPs. 
The Agreement on TRIPs provides for adequate intellectual property rights for copyrights, trademarks, 
industrial designs, layout designs of integrated circuits, patents etc. and the provision of effective 
enforcement measures for those rights, multilateral dispute settlement and transitional arrangements. 
Adequate arrangements are also proposed for the protection of Geographical Indications. 
10. General Agreement on Trade in Services. 
General Agreement on Trade in Services establishes rules of conduct for governments to follow in their 
laws and regulations relating to services.  It provides for specific commitments by member countries to 
open up certain sectors of services to import competition. 
11. The Dispute Settlement Mechanism. 
The Dispute Settlement Mechanism is a keystone of multilateral trade order that encourages the members 
to solve mutual disputes by consultation but also have a legal framework for solving the matter if concerned 
parties fail to reach a consensus. 
12. Trade Policy Review Body. 
Trade Policy Review Body encourages greater transparency in national trade policies by conduction mid 
term trade policy reviews. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  108
Lesson 40 
WTO MINISTERIAL CONFERENCES 
The apex body of WTO, the Ministerial conferences has a mandate to meet at least once every two years in 
order to strengthen the political guidance of WTO and enhance the prominence and credibility of its rules. 
Four ministerial conferences have been held till now and fifth one is scheduled for September 10-14 this 
year. 
• First Ministerial, held in Singapore 1996 declared the information technology as tariff free till the year 200. 
It emphasized the importance of regional trade agreements and talked about further liberalization of 
services. It was unable to resolve the controversies on issues like link between trade and labour standards. . 
• Second Ministerial, held in Geneva on implementation issues, discussed the US and EU demand of 
making E-Commerce tariff free.  
• Third Ministerial, held in Seattle was disrupted by violent protests by anti-globalization organizations and 
conference failed to follow its proposed agenda. 
• Fourth Ministerial, convened at Doha in 2001 agreed to launch a new round of talks under the ‘Doha 
Development Agenda’ to take into account the areas of interest of developing countries. 
Doha Development Agenda 
Doha Round of negotiations include critical issues such as production subsidies to Agriculture, 
TRIPs/Geographical Indications, access to generic medicines in case of public health crisis, requests/offers 
for services sector, antidumping agreement, revision and dispute settlement negotiations, market access to 
nonagricultural products. Special and Differential treatment of developing countries. 
Though deadlines for reaching agreement on modalities for negotiations on most of the issues have been 
missed but still hopes are alive and these matters would be taken up at the forthcoming Ministerial in 
Cancun, Mexico. 
PAKISTAN AND WTO 
Pakistan being the founding member of GATT, the predecessor of WTO, accepted all the Uruguay Round 
agreements and is in the process of implementing them. It is modifying its domestic legal and administrative 
rules so as to make them consistent with WTO rules. Under these agreements Pakistan has to open up its 
market for full blown foreign competition, must have stringent enforcement of Intellectual property laws 
and maintain international quality standards. 
Pakistan committed to bind 33% of its tariff lines. Approximately 81% of agricultural import tariffs are 
bound, most at the ceiling rate of 100%. Tariffs on Tea, wheat, maize and sugar are bound at ceiling rate of 
150%. For the Industrial products are bound at 25% of its tariff, most at ceiling rate of 40-50%. For these 
products, tariff reductions were to take place in five equal installments beginning in July 1995. For a number 
of products like leather items, travel goods, wood products, some textiles and certain equipment, tariffs will 
be bound at ceiling rates of 22 to 30 percent. Tariff reduction on textiles and clothing are scheduled in 10 
equal installments. 
The textile sector, which contributes 67 percent to our total exports, would in 2005 face severest 
competition from other major suppliers like China, Hong Kong, Thailand, India and Bangladesh. 
We have made some progress in facing post quota era to take the production of textile goods upwards in 
the value chain. It is apprehended that the MFA phase out will start  another era of non-tariff barriers 
(including social standards, child  labour, environment and other, quality standards, anti-dumping duties 
etc.). 
With the phasing out of quotas, textile manufacturers in industrialized and some quota free countries may 
decide to relocate; Government should notify policies providing incentives to ensure that they relocate in 
Pakistan. 
The country urgently needs to build a strong network of Anti-dumping and countervailing duties to protect 
the local industry against the onslaught of unfair foreign competition. It is heartening to note the trade 
Policy 2003-04 envisages enhancement of capabilities of National Tariff Commission. It is recommended SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  109
that NTC should be restructured and converted into an autonomous body employing private sector 
professionals and its chairman should be from the judiciary. 
To enhance the credibility of our products we need to adopt international quality standards. Pakistan still 
has a long way to go in obtaining certifications of ISO- 9000, ISO-14000 and other standards. We need to 
set up accredited testing laboratories for conformity assessment. 
Pakistan is committed to fulfilling TRIPs obligations, for which five laws have been promulgated. The 
Government had announced, in Trade Policy 200-03, establishment of umbrella organization PIPRO for 
improving the administration and enforcement scenario, but necessary legislation for PIPRO to start 
functioning, is still pending. 
Pakistan has done well by undertaking liberalization  measures relating to communication and financial 
sectors under GATS. Pakistan in collaboration with other LDCs is pressing for further progress on the 
issue of movement of natural persons, which is an unfinished agenda of GATS. While Pakistan till now has 
paid a great deal of attention to export its own services. This needs to be rectified. We still do not possess 
the institutional and technical capabilities to develop, advocate and formulate the standards and legislations 
to meet the WTO requirements. While WTO, in principle, offers technical assistance to developing 
countries to develop the capabilities to implement obligations and to benefit from its membership rights, 
Pakistan has not tapped into these opportunities well. It is time that we take full advantage of technical 
assistance and capacity building programs of WTO and other multilateral agencies. 
Lastly, in this era of globalization, regionalism has assumed great importance. It is high time that we make 
SAARC and ECO more proactive to spur up intraregional trade toward off the risk of being marginalized. 
WTO 
GENERAL AGREEMENT ON TRADE IN SERVICES (GATS)
Pakistan has participated in GATS negotiations, but did not undertake extensive commitments. Pakistan 
signed the second protocol to the GATS that pertains to financial services, which apply to insurance, 
banking and other financial services. Pakistan also provided offers in the negotiations on Basic 
Telecommunication which were completed on February 15, 1997. 
Pakistan’s schedule of specific commitments consists of both; 
• Sector-specific commitments 
• Horizontal commitments.  
1) Sector- Specific Commitments 
The Sector- Specific Commitments cover 47 activities within the business, communications, 
construction/engineering, health, financial and tourism/travel services.  
 The GATS agreement recognizes 12 main sectors for  the purpose of classification of services are as 
follows. 
1. Communication. 
2. Financial. 
3. Construction/Engineering. 
4. Health. 
5. Tourism/travel. 
6. Distribution. 
7. Education. 
8. Environment. 
9. Recreation/culture. 
10. Sporting. 
11. Transport. 
12. Others. 
Pakistan has so far made commitments in only first six of above mentioned   twelve sectors which are 
business services, financial services, communication services, health and related services, construction and 
related engineering services and tourism and travel related services. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  110
Pakistan also submitted two lists of MFN Exemptions, One relating to telecommunications on April 11, 
1997 and the Second relating to banking and other financial services on February 26 1998.Under Article II 
of GATS, Pakistan maintains MFN exemptions for four financial services/activities with a view to 
presenting reciprocal requirements, for four financial services/activities with a view to presenting reciprocal 
requirements. Islamic financing transactions and join ventures among ECO countries.  
Pakistan also maintains exemptions in two identical communication services in favours of 
countries/operators signatories of bilateral agreements on rtes with the PTCL. It may be mentioned that the 
maintenance of Article  II exemption is not unusual: 79 member countries have maintained 390 MFN 
exemptions. However, such exemptions should not exceed a period of ten years (beginning from1995). In 
any event, they shall be subject to negotiation in subsequent trade liberalization. 
  
 The activity or Industry-Specific Commitments have been made under; 
• Article XVI (Market Access). 
• Article XVII (National Treatment). 
of the GATS, MFN exemptions on the other hand originate from Article II of the GATS. 
2) Horizontal Commitments of Pakistan. 
The Horizontal Commitments of Pakistan, that is, commitments that apply to all sectors, relate to 
“commercial presence” or “presence of natural person”. Pakistan’s commitments regarding “commercial 
presence” are subject to incorporation in Pakistan with maximum foreign equity of 51% unless different 
percentage is inscribed against a particular sector or sub-sector.  All expenses of representative offices have 
to meet by foreign remittances. A Foreign undertaking is allowed to hire up to 50% of its total executive 
and specialist from abroad.  
Acquisition of real estate by non-Pakistani entities and/or persons is subject to authorization on a case by 
case basis taking into consideration the purposes and location of the undertaking. 
A study on Trade in Services commissioned by Ministry of Commerce, Government of Pakistan (March 
2003) brought forth following important points; 
Pakistan like a large majority of countries was rather cautious in its approach to GATS 
commitments. This was only natural. But what was unique to Pakistan was that while it had 
paid a great deal of attention to inward flow of foreign investment and technology it did 
not view the GATS as a mean of expanding export of its services. The central lesson of 
this Study is that Pakistan should increase the range of its objectives from inward 
investment and importation of foreign technology to the expansion of its exports. In 
future its objective should be attraction of foreign investment, increase in importation of 
modern technology, and promotion of exports of services. 
• Pakistan has already liberalized substantially at least 16 of its major services. 
• Pakistan should also extend its interest to all the four modes of supply instead of focusing on 
politically difficult on or two modes such as mode 4, the movement of natural persons. 
• The GOP institutions concerned with the 12sub-sectors of the Services should make arrangements 
for preparing strategies aimed at the promotion of their exports. 
• Pakistan should notify to the WTO Secretariat its own Enquiry and Contact point. 
• The Ministry of education, in collaboration with the engineering Council, needs to create a 
specialized institution to deal with issues relating to “mutual recognition” and pursue in particular 
the right conferred on member countries by Article 7 of the GATS.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  111
• This study recommends that Pakistan may undertake partial or full commitment, at least in respect 
of those liberalization policies that have remained in force for five to seven years after proper 
evaluation of their impact. 
It is a matter of great concern the exports in services sectors has grown marginally in Pakistan, while it has 
grown four fold in India and fie fold in China during decade of 1990s. In fact, share of export and import 
of services in total exports and import of Pakistan fell during the decade. 
Pakistan has done well by undertaking autonomous liberalization measures relating to communications and 
financial sector, well over and beyond its commitments under the GATS.  
Policies regarding telecommunication and banking are the other two examples of ‘autonomous 
liberalization’. This has brought technology and investment in these sectors.  
Pakistan did not upgrade its commitments to the level of its higher actual liberalization partly because it was 
too early for it to bind its hands, partly because of lack of time-tested regularly framework for services, but 
mainly because the industrialized countries did not offer sufficiently attractive export opportunities for its 
service sector. 
These measures taken for liberalization have not been translated into internationally binding commitments. 
The binding will provide an assured and relatively stable environment for investment for foreigners and 
overseas Pakistanis/ the Government can offer to commit these policies as bargaining chips and seek credit 
for these. Attempts are made to obtain commercial quid pro quo. 
Report, Pakistan has received offer from 20 countries for talks for concluding most favored nation (MFN) 
treaties. It has not made any request for concessions because it has adopted a wait and sees posture to see 
what concessions are announced at Cancum for the developing countries.  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  112
Lesson 41
WORLD TRADE ORGANIZATION (WTO) 
PAKISTAN & WTO.  II
TRADE RELATED ASPECTS OF INTELECTUALA PROPERTY RIGHTS (TRIPs) 
As a member of the WTO, Pakistan is committed to fulfilling TRIPs obligations. Copyrights piracy is 
considered very high, affecting imported computer software, videos, films and textile designs. Pakistan like 
developing countries was given deadline of January1, 2000 (i.e. five year period) to bring into conformity 
with the WTO commitment. List copyrights  laws  etc.  Pakistan  is  not yet fully ready to implement its 
commitment. 
In Pakistan, five laws/amendments have been promulgated, to provide intellectual property protection 
under WTO standards. 
1. Patents Ordinance, 2002 
2. Trademarks Ordinance, 2001 
3. Copyrights Amendments Ordinance, 2000. 
4. Industrial Designs Ordinance, 2000. 
5. Registration of Layout Designs of Integrated Circuits Ordinance, 2000. 
In Industrial economies, intellectual property laws are regulated under a single umbrella organization to 
reduce the regulatory impediments that discouraged entrepreneurs from compliance with regulations. In 
Pakistan, all three areas (Copyrights, trademarks and patents) are managed separately by different federal 
ministries, i.e. Ministry of Education (copyrights), Ministry of commerce (trademarks) and Ministry of 
Industries & Production (Patents). 
There is urgency for enforcement of the laws promulgated regarding infringement of IPRs for which 
necessary rules should be farmed and notified an a priority basis. 
General enforcement obligations under trips.
Pakistan IPR legislation follows the TRIPs standards by providing for civil and criminal remedies and also 
for broader measures for enforcement of IPRs. For all forms of intellectual property, civil remedies are 
available against infringement .All decisions of lower courts i.e. the district courts are appeal able in the 
High Court. Due process such as the timely service of notice, right of being heard. Production of evidences 
etc. is available in IPR cases as in any other legal action in Pakistan. In any suit for infringement of IPR in 
addition to provisional and border measures the courts may order remedies that act as effective deterrents 
to infringements of intellectual property. 
Enforcement of IPRS 
The enforcement of IPRs is weak area in Pakistan and this state of affairs makes us vulnerable not only to 
criticism but potentially also to trade retaliatory measures from our trading partners. Our manufacturer 
needs to be very careful about infringement of IPRs to avoid possible trade sanctions against us. American 
Business Council has suggested setting up of an IPR task force. 
WTO
PAKISTAN INTELLECTUAL PROPERTY RIGHTS ORGANIZATION (PIPRO) 
To improve the administrative and enforcement scenario, the government of Pakistan has approved 
establishment of an umbrella organization called “Pakistan Intellectual Property Rights Organization” and, 
as per Trade Policy 2003-04, “necessary legislation will come soon so that PIPRO can start functioning”. 
This organization is intended to fill the much-needed gaps in the areas of IPR policy articulation, legal and 
enforcement issues, research and development, up gradation of outdated systems and procedures, 
coordination, human resource development, etc. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  113
Reportedly, United States, has offered technical assistance for the establishment of PIPRO. The importance 
of IPRs is further underscored by the fact that these are directly linked with signing of FTA between USA 
and Pakistan. 
  
International Treaties 
Among the WIPO Conventions, Pakistan has joined the Universal Copyright Convention and is in the final 
stage of acceding to Paris Convention for the protection of Industrial Property. 
Pakistan’s Viewpoint. 
• All provisions of the TRIPs agreements must strike a balance private rights and public 
policy objectives. 
• Technical assistance for development and transfer of technology. 
• In Geographical indication, additional protection should be extended to products like Wine 
& Spirit. 
• TRIPs Agreement to be made compatible with the Convention on biodiversity. There is a 
need to incorporate a provision that patents inconsistent with the convention must be 
granted. 
• Harmonization of the Convention on Bio-diversity and TRIPS Agreement on protection 
of traditional knowledge, Folklore and Plant Breeders Rights. 
• Maximum flexibility to adopt measures for pubic health and access to medicines. 
• The Agreement should be reviewed to ensure how developmental objectives can be taken 
into account. 
Trade Related Investment Measures( TRIMs).
Under the TRIMs Agreement, WTO members agreed not to apply any TRIMs inconsistent with GATT 
national treatment and quantitative restriction subject to the exemptions permitted under GATT 1994.  
Pakistan is committed to phase out the “Deletion Programme” for automobiles, electronics, electrical 
products and engineering items, which were to be phased out within five years of the entry into force of the 
agreement. However, transition period could be extended, on the request of individual developing/LDCs if 
there are difficulties in elimination them. Pakistan  along with six other developing countries received 
extension of the transition period through the end of 2001 and in November 2001 further extensions were 
granted for period up to end-2003. Thus, instead of the extension of seven years demanded by Pakistan, 
WTO Council of Trade and Goods (CTG) has granted only a two year extension up to December 2003 for 
the implementation of the deletion program. Reportedly consideration of one further request for extension 
on the transition period is pending. 
Textile and Clothing ( ATC).
One of the principle objectives of Pakistan in UR was not only to achieve elimination of multifibre 
agreement (MFA) but full integration of textile and clothing into the GATT in order to secure greater 
access to international markets. 
However, the results of UR Agreement on textile and clothing were disappointing is for Pakistan. Almost 
half (49 %) of the products of textile and clothing are left to be integrated in final year of 10 years 
integration period. this “back loading” suggests that meaning full integration will take place in the final stage 
and at that time developed countries may either impose new restrictions or impose Antidumping or other 
Safeguard measures to restrict market access.  
In mid 1996, Pakistan presented to the WTO Goods Council a paper on behalf of WTO members arguing 
that developed importing countries  were not living up to the liberalizing spirit of the Agreement. The 
exporters raised a number of concerns including the fact that most of the commercially meaningful items 
are being left until last stage of integration. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  114
  
Developed countries were using transitional safeguard measures to protect their industries on the plea that 
surges of imports of specific products were causing serious damage to their industries. In the first year of 
ATC, two transitional Safeguard actions were taken by USA to restrict textile imports from Pakistan. The 
US government adopted delaying tactics for fulfillment of 3-year quota restrictions imposed in October 
1999 on imports of combed cotton yarn from Pakistan.  
Although Textile Monitoring Body (TMB) gave its decision in favours of Pakistan, the US government did 
not pay any attention. The GOP initiated proceedings with the DSB and received favorable decision, 
whereupon US filed an appeal with the DSB for review. Finally, Pakistan received decision in its favours but 
the damage was already done. 
Our exports in 2005 would face severest competition from major suppliers like China, Hong Kong, 
Thailand and Bangladesh. Potential growth of Pakistani exports depends on ability of producers to improve 
the quality of their exports, and improvements in productivity and restructuring of the domestic industry. 
The textile sector, which contributes 67 percent to our total exports, has made some headway in facing the 
post quota era after January, 2005. Under Textile Vision 2005, industry planned to invest 6 billion dollar in a 
phased program to take the production of textile goods upwards in the value chain. In the last four years, 
textile sector has invested US$ 2 billion for BMR to ring their production at par with the world quality. 
There has been quantum jump in the exports of value added textiles during the year 2002-03: three more 
value added items namely knitwear, bed wear and ready-made garments have joined the fabrics in the elite 
club of billion dollars in export of textile goods. 
  
However, the pressure is mounting on textile industry from foreign buyers for compliance with social, 
labour, health, hygienic and environment standards. This needs to be addressed on top priority basis. 
It is apprehended that the implementation of WTO and the MFA phase out will start another era of nontariff barriers by developed countries. The non-tariff barriers consist of a long list of social standards and 
social issues, including child labour, environment and other quality standards. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  115
Lesson 42 
WORLD TRADE ORGANIZATION (WTO) 
PAKISTAN & WTO.  III 
ANTI-DUMPING  
In economics, "dumping" can refer to any kind of predatory pricing. However, the word is now generally 
used only in the context of international trade law, where dumping is defined as the act of a manufacturer in 
one country exporting a product to another country at an unfairly low price. 
Antidumping Duty 
A penalty charge on imports to protect domestic industry against disruptive pricing practices by foreign 
firms (see dumping). An antidumping duty is supposed to be set equal to the margin of dumping, defined as 
the difference between fair value and the actual sales price. GATT Article 6 permits members to levy 
antidumping duties, while the GATT Antidumping Code attempts to standardize and discipline importing 
governments' activities in this area. See also circumvention and injury test.
During recent years, Pakistan’s exports especially of textile and clothing have been subjected to antidumping and safeguard measures in Japan, EU and  USA. EU is presently investigating a dumping case 
against Pakistan bed-linen exporters. 
There is prima facie evidence that cases of imposition of ANTI Dumping Duties (ADDs) against different 
sub-sectors of the textile industry have been registered in orde4r to protect jobs of textile industries of 
developed countries. This is seriously impacting on Pakistan’s economy. Even in cases where investigations 
do not lead to eventual imposition of definitive ADDs, trade is disrupted in the interim period and valuable 
customers are lost. 
Given the backdrop of increasing anti-dumping measures against our exports, we need to implement anti 
dumping measures to protect domestic industry against the onslaught of unfair competition. In this context, 
following ordinances have been promulgated in Pakistan; 
• Anti dumping law 2000 
• Countervailing Duties Ordinance 2001 
• Safeguard ordinance 2002. 
National Tariff Commission (NTC), with the assistance of CBR, has been assigned the task to implement 
these ordinances in Pakistan. Since the promulgation of Anti-dumping law, NTC has levied 27.33 % antidumping duty for a period of 54 years on Tinplates of thickness of less than 70.5 mm and width of 600mm 
or more imported from South Africa. It has also imposed provisional anti-dumping duty at the rate of 96.50 
% on Roquette Freres of France and 91.12 % on P.T.Sornini Corporation of Indonesia, for allegedly 
dumping Sorbiol 70% Solution, a sweetener of pharmaceuticals etc. 
Pakistan has resorted to Anti-dumping measures only twice in the eight years of WTO regime, as against on 
100 occasions by India. The country urgently needs to build a strong network of ADDs and CDs to protect 
the local industry. 
In this context, it is heartening to not that the Trade Policy 2003-04, envisages enhancement of capability of 
National Tariff Commission in the sphere of Anti-dumping and Countervailing duties and Safeguards 
measures as well assisting stakeholders in filling their applications with NTC. 
Dispute Settlement Body 
The developing countries including Pakistan are facing problems of hiring law firms to advise and represent 
them in WTO related cases. Exorbitant fees of these law firms ranging from US$ 200 to US$ 600 an hour 
restrict the developing countries from seeking relief. This underscores the need to train local lawyers with 
WTO expertise. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  116
Customs Valuation 
After availing the grace  period of 5 years, the finance Act  1999 -2000 amended the Section 25 of the 
Customs Act 1969 to accommodate the necessary changes for adoption of GATT code of valuation based 
on transaction value. 
There is, however, a general complaint that rules  and regulations are not being observed by customs 
officials with respect to custom valuation. Instead of observing the transactional value system, they apply 
various procedures including the fixation of ITP on the basis of weak evidences, loading of the declared 
value with or without any evidence or any other method devised by the assessing officer on case-to-case 
basis. 
Agriculture 
It is expected that under UR Agreement, market forces would result in domestic prices rising to world 
prices, which would stimulate domestic production. Tariffs in developed countries were reduced by 36% on 
fruits and vegetables, and 48% for such non-traditional products as flower, providing Pakistan improved 
export opportunities. 
The result on rice and wheat could have mixed effects. The agreement to reduce subsidies on rice and 
wheat maintained by developed countries could result in increased market access. The reduction on 
subsidies and resulting price increase would mean that total expenses of Pakistan for wheat imports, in 
wheat deficit years, will rise. Pakistan is not fully availing of investment subsidies generally available to 
agriculture and other input subsidies admissible under AoA. besides provision on S&DO treatment permit 
developing countries to use subsidies to reduce cost of making exports of agricultural products including 
upgrading and other processing costs and the cost of internal and external transport and freight. But GOP 
is not extending such subsidies to the warranted level on the pretext of budgetary constraints. 
It is ironic that while developed countries are slow in phasing out subsides under WTO regime, most of the 
reductions in farm subsidies in Pakistan so far have been made under the commitments to  IMF, ADB and 
other international financial institutions. 
According to Pakistan’s WTO Representative, substantial reduction in tariffs and farm subsidies would 
mean greater market access to Pakistani agricultural products. Pakistan’s cotton would fetch better prices 
for our farmers. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  117
Lesson 43 
WORLD TRADE ORGANIZATION (WTO) 
PAKISTAN & WTO.  III 
WTO AGREEMENTS ON TBT AND SPS 
To meet the requirements of WTO Agreements on Technical Barriers of Trade (TBT) and Sanitary and 
Phytosanitary Standards (SPS), Pakistan has taken a number of key initiatives aimed at strengthening 
technical institutions capabilities in standard setting, compliance. 
In Pakistan, ISO9000 – and ISO14000 certification is rising and reportedly now well over 3,000 companies 
are ISO 9000 certified. as for ISO 14000 certifications, out of a total of 103 countries, Pakistan ranks 56th
with only ten ISO 14001 certified firms while India is 19th
. All these companies are certified by foreign 
based bodies. The problem with foreign certification bodies is that notwithstanding the fact that they are 
accredited by reputable accreditation bodies, very few have been listed for surveillance audits in Pakistan. 
This greatly reflects on the performance of these certification bodies. 
Against this backdrop, Pakistan National Accreditation Council (PNAC) was set up in 1998 in Ministry of 
Science & Technology an din 1999, under ADB-assisted Trade Export Promotion & Industry Program 
(TEPI). Project, it launched the accreditation services for ISO  9000/ISO 14000 certification bodies and 
ISO-17025 laboratory certification. 
According to Pakistan Country Report on Trade and  Sustainable Development, prepared by Sustainable 
Development Policy Institutes (SDPI), in October 2002, the TBT and SPS agreements present both an 
opportunity and constraints. The two agreements seek to increase market access for the exports of its 
member countries. However, the prerequisite is that they abide by the strict rules the WTO has formulated 
for the development of mandatory technical regulations, voluntary standards and conformity assessment 
procedures. This is where developing countries like Pakistan come up short. They do not possess the 
institutional and technical capacity to develop, advocate and formalize such standards in WTO for a, nor 
the conformity assessment and accreditation bodies to certify that domestic industries are complying with 
international standards. While the WTO, in principle, offers technical assistance to developing countries to 
develop these capabilities, the concern expressed by  various stakeholders suggest that Pakistan has not 
tapped into these opportunities. 
ROLE OF EXPORTERS IN TACKLING NON TARIFF BARRIERS
Some of non-tariff barriers can be tackled by the exporters themselves by ensuring that they adhere to 
quality and standards requirements of the importing  countries. For this purpose they need to plan 
production and packaging methods especially for the export markets. 
• The manufacturing techniques must be carefully selected so as to insure that the resultant products 
do not cause any harm to human, animal or plant life or health. 
• The exporters need to carefully study the laws and regulations of the importing countries and their 
likely impact on the exports. similarly they should also carefully examine the notices or notification 
made by the importing countries under the  Agreement on Application of Sanitary and 
Phytosanitary measures and the Agreement on Technical Barriers to Trade. 
• The exporters should maintain an effective interaction with their counterpart associations etc. in 
the importing countries. Any difficulties due to technological or economical limitations must be 
adequately brought forward to the notice of the Government. Most of the WTO Agreements 
envisage special and preferential treatment to developing countries. Specific problems being faced 
and the favours required should therefore, be identified. This may help the Government to have 
effective bilateral consultations with the concerned countries and to seek specific dispensation. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  118
Since any dispute in the WTO can be raised by the Governments only, the exporters will do well to fully 
cooperate with their Government and to provide it with all the necessary information through their 
associations. 
IMPACT OF REDUCTION OF TARIFF AND NTBs BY DEVELOPED COUNTRIES
Developed countries committed to a 40 percent reduction in the average tariff on industrial products from 
6.2 percent to 3.8 percent. While these cuts will improve access, their impact has been small because tariffs 
on manufactures in industrial countries were already low (except apparel). Pakistan’s exports to OECD will 
face average rates of 6.9 percent. However, textile and clothing products, which account for 57 percent of 
our exports to OECD received below average tariff reduction of 22 percent, meaning that developed 
countries will reduce tariffs from 14.6 percent to 11.3 percent. Exports of leather products and travel goods 
are also important to Pakistan but this again received below average 18 percent tariff reduction. 
After the complete phase out of quota restriction is feared that developed countries would resort to use of 
NON-Tariff Barriers like imposing requirement of environment and labour standards and use of child 
labour etc. to protect their own interests. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  119
Lesson 44 
WORLD TRADE ORGANIZATION (WTO) 
CONCLUSIONS AND RECOMMENDATIONS 
WTO is a reality, which has come to stay. We have to face the emerging challenges and grasp the 
opportunities. As the Governor, SBP stated that we need to develop strategy to get maximum benefit from 
globalization. 
Foremost areas of concerns  
• The textile sector, which contributes 67% of our total exports, would in 2005 face severest competition 
from other major suppliers like china, Hong Kong, Thailand and Bangladesh. We have made some 
progress in facing post quota era  under Textile Vision 2005 to take the production of textile good, 
upwards in the value chain. it is apprehended that the MFA phase out will start another era of non-tariff 
barriers. 
With the phasing out of quotas, textile manufacturers in industrialized and some quota free countries may 
decide to relocate. Government should provide incentive to ensure that they relocate in Pakistan. 
• The country urgently needs to build a strong network of anti-dumping and countervailing duties to 
protect the local industry against the onslaught of unfair foreign competition.  
It is heartening to note that Trade policy 2003-04 envisages enhancement of capabilities of NTC and it is 
recommended that NTC should be restructured and converted into an autonomous body employing private 
sector  professionals. 
• The developing countries face problems in hiring law firms to advice on WTO related issues, which is a 
constraining factor in seeking relief from Dispute Settlement Body.  
There is a need to train local lawyers with WTO expertise. 
• Our survival lies in enhancing credibility through  adoption of international quality standards, but 
Pakistan has a long way to go in obtaining certifications of ISO9000, ISO14000 and other standards.  
We need to set up PNAC accreditation testing laboratories for conformity assessment. 
•  GoP must collect data in respect of standards of manufacturing, food and other agricultural produce 
in the countries where we are targeting out exports.  
•  GoP may amend the policies for manufacturing of engineering goods so that it offsets the effects on 
their performance due to termination of grace period of TRIMs by end 2003. 
• We should take up our concern at wto for a regarding replacement of tariff barriers by some countries 
with SPS and TBT- which is evident from increased emphasis being placed on inspection of imported 
food and agricultural products. 
• As a member of WTO, Pakistan is committed to  fulfilling trip’s obligations, for which five law 
amendments have been promulgated.  
There is urgency for enforcement of laws regarding infringement of IPRS, a sine qua non for attracting 
foreign investment, for which necessary rules should be framed and notified on a priority basis. The 
Government had announced, in Trade Policy 2002-03, establishment of umbrella organization PIPRO for SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  120
improving the administration and enforcement scenario, but necessary legislation for PIPRO to start 
functioning is still pending. 
• Pakistan has done well by undertaking liberalization measures relating to communication and financial 
sectors well over and beyond its commitments under GATS. But the measures have not been translated 
into internationally binding commitments. We should undertake partial or full commitments, where 
feasible, which will provide an assured and relatively stable environment for investment for foreigners 
and overseas Pakistanis. Attempts may be made to obtain commercial quid pro quo from other 
countries.  
Pakistan in collaboration with other LDC's needs to stress for further progress on the issue of movement of 
natural persons, which is an unfinished agenda of GATS.   
• According to recent study, the major flaw in Pakistan’s approach that while it paid a great deal of 
attention to inward flow of foreign investment and technology it did not view gats as a means of export 
of its services.  
This needs to be rectified. 
• But the Developing countries are still in a low level of economic equilibrium, which was the raison 
d’etre of grant of grace period. there was, however, one exception relating applicability of WTO norms 
on “prohibited subsidies”, contingent upon export performance admissible to 20 countries including 
Pakistan until they attain per capita GNP of US $ 1000.  
We suggest that other concessions of grace period should like wise be linked with attainment of specific 
level of economic progress and institutional capabilities. 
• Besides, most of the provisions of WTO agreements regarding S&D treatment are declaratory. In the 
absence of implementation modalities, these provisions have not been of any particular use to 
developing countries.  
Pakistan should evolve joint strategy with other developing states and press hard at Cancun ministerial for 
finalization of necessary modalities, as envisaged in Doha development agenda. 
• In this era of globalization, regionalism has assumed great importance.  It is high time that we make 
SAARC and ECO more proactive to spur up intra-regional trade to ward off the risk of being 
marginalized.   
• The core WTO related issues are discussed and  debated in the technical committees, where our 
participation is not effective, as it is not backed by background research for submission of technical 
papers.  
This underscores the need for meaningful coordination of efforts at government level and industry level 
under the aegis of SAARC to ensure effective participation in the meetings. 
• We still do not posses the institutional and technical capabilities to develop, advocate and formulate 
the standards and legislations to meet the WTO requirements, while WTO, in principle, offers technical 
assistance to developing countries to develop the capabilities to implement obligations and to benefit 
from its membership rights; Pakistan has not tapped into these opportunities well. 
 It is time that we take full advantage of technical assistance and capacity building programs of WTO and 
other multilateral agencies. 
  SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  121
• There is urgent need for capacity building of private sector institutions for dissemination of information 
on WTO and provide research feedback to government for policy formulation and for their on going 
negotiations with WTO under Doha round. 
• 1- Due to the enlargement of European Union from 15 to 20 countries. 
2- Due to bilateral agreements in which countries of our interest are also          
• 3-GoP should take up studies to ascertain the impact on trade of Pakistan involved. accession of china 
to WTO. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  122
Lesson 45 
SUMMARY & CONCLUSIONS 
The role of government as a facilitator of business and its interaction with business support institutions is 
imperative for the establishment of a mutually beneficial relationship for the growth of the sector. SME 
promotion is an important issue for many government departments and central offices. 
      For example, the Ministry of Labour plays an important role in shaping the labour market policy of the 
state. Similarly, in order to gather information on the health of the SME population the role of Federal 
Bureau of Statistics, the Ministry of Finance, and planning division is pivotal. Other ministries and divisions 
such as Ministry of Local Government and Rural Development, and the Ministry of Science & Technology 
also influence the situation of our SME. Provincial and local governments also take their share in 
responsibility. 
      However, there is an existing lack of coordination and regular information exchange mechanism among 
institutions, which constrains their collective ability to deliver in the SME development process. As a result 
of the Government’s recent efforts, two institutions Small and Medium Enterprise Development Authority 
(SMEDA) and SME Bank were created. 
     The responsibility for facilitating SME policy development now lies with SMEDA, which is attached to 
the Ministry of Industry and Production (MOPI). SMEDA is responsible for creation and coordination of 
Government policy for the SME sector. Parliament, naturally, is responsible for monitoring policy and its 
implementation. 
One of the major reasons for the lack of coordination is that SMEDA has not been provided with a formal 
mechanism to initiate, coordinate, monitor and evaluate initiatives undertaken for SME development, which 
fall outside of its own scope of activities. 
       Therefore, cross-departmental and stakeholder consultations, resulting in the preparation of our 
national SME policy are our key to success. Regular information exchange mechanism and networking 
needs to be developed amongst our public and private sector institutions. There is a strong need to devise 
such an information exchange mechanism and redefine the role of institutions, specifying their functions in 
order to avoid duplication of efforts and allowing the best possible usage of resources. 
Under the SME Sector Development Program it is expected that SMEDA 
• Prepares Government documents on policy regarding SME. 
• Drafts relevant laws and regulations. 
To form a collective view of all stakeholders, the SME task force has been established at the MOIP, 
SMEDA will serve as the secretariat. 
A network of institutions stimulating the growth of SME is being proposed. The institutions in this 
network cover all stakeholders involved in SME promotion; Regional Development Agencies, Business 
Support Centres, Chambers of Commerce as well as other organizations, which are established as an 
initiative of local communities. 
Pakistan has no across the board legal definition of SME. This makes it extremely difficult to monitor 
the development of our SME economy and to establish benchmarks against other countries in order to 
devise areas of intervention and support. 
Various government departments and public-sector agencies have adopted their own definitions. There 
are, of course, various reasons for them to define SME, and there may even be discussion on just how a 
strict and reasonable size standard could be defined. 
A number of current definitions are based on capital standards since this influences the pattern of fund 
raising in the formal and informal market by SME. 
Many stakeholders consider enterprises with 100 or more employees as large, and enterprises with less 
than 5 employees as micro. Yet our statistical system classifies enterprises with more than 10 employees 
as large, and the State Bank of Pakistan considers those with more than 250 employees as large. SME Management (MGT-601)   VU
© Copyright Virtual University of Pakistan  123
The reference to international practice also suggests differentiation among industrial, wholesale, and 
retail10 and services related enterprises. This view also gets credence from various studies on the issue 
for pakistan11. Again, this consideration is only visible in the SBP definition and missing in all others. 
There are also rationales beyond the particular organizational motivations for defining specific size 
classes, and it will therefore be useful for all stakeholders to review definitions on technical grounds. 
For a national policy, it is extremely important to have a harmonized definition for, as it is also 
important for the government to focus assistance as reasonably as possible for maximum efficiency. It 
is also imperative to adopt a definition to foster the coherence of vision in the SME policy development 
and for the better implementation of related support programs across institutions. 
  
Financing Tool 
There should be a security tool devised be SBP to handle the security problem of SME LENDING. 
Think Small First 
The small industries should be given priority in purchasing from private sector and priority should be given 
to small industries like UK. 
Approach On Site 
The small industries should be approached at the it site as due to scattered locations of the small industries. 
Technical and language barriers. 
The training of manpower should be in line with the requirements of the industries and the main policies 
and plans should be published in Urdu to make it understandable for every body. 
Soft Tax System 
There should be customized system for the small industries as that lack documentation and can not afford 
costly book keeping. 
Simple Labour & Other Laws 
The labour and other laws should be made very simple as there are 56 laws in labour only. To make them 
simple should be adopted 
Book Recommended 
Small Entrepreneurs in developing countries By Dr Asher S. Nair     
THE END

No comments:

Post a Comment